1. KERRIE
JAWORSKI
Digital
advertising
professional
with
7+
years
of
experience
in
the
media
industry
including
managing
directly
sold
campaigns,
programmatic
buying
and
bidding.
PROFESSIONAL
EXPERIENCE
MANAGER
OF
AD
OPERATIONS
AND
PROGRAMMATIC
STRATEGY
The
Daily
Beast
|
NEW
YORK,
NY
|
June
2015-­‐November
2015
—Managed
the
direct
side
of
the
advertising
operations
department
for
an
award-­‐winning
news
publisher
with
over
20
million
monthly
unique
users
—Technical
authority
for
all
issues
involved
in
running
online
ad
campaigns,
including
rich
media
technology
and
viewability
metrics
—Handled
all
directly
sold
ad
campaigns
including
IO
approval,
media
planning
aspects,
trafficking,
pacing,
optimization,
trouble-­‐shooting
and
reporting
—Worked
closely
with
the
Development
and
Product
teams
to
increase
site
viewability
by
recommending
and
extensively
testing
new
native
ad
positions
site
wide
—Communicated
daily
with
multiple
departments
including
Brand
Strategy,
Sales,
Development
and
Product
to
ensure
a
seamless
flow
throughout
campaign
life
cycle
—Worked
with
top
name
clients
and
agencies
to
implement
third
party
rich
media
creative,
ensure
clear
constant
communication
and
manage
client
expectations
—Involved
in
new
product
roll
out
pre-­‐testing,
implementation
and
post
trouble-­‐shooting
—Ability
to
multi-­‐task
within
a
high-­‐paced
environment
with
great
attention
to
detail,
excellent
organization
skills;
able
work
under
extremely
tight
deadlines
with
precision
—Knowledge
in
HTML,
Javascript
and
Web
Developer
Tools
DIGITAL
CAMPAIGN
MANAGER
Media
News
Group/AdTaxi
Networks|
DENVER,
CO
|
September
2012-­‐May
2015
—Promoted
to
a
Digital
Campaign
Manager
from
a
Fulfillment
Specialist
in
2013
—Managed
post-­‐sale
activities
from
sales
managers
in
the
West
Coast
region
including
campaign
set-­‐up
and
structure,
goals,
reporting,
analysis,
and
client
interactions
for
hundreds
of
clients
across
the
footprint
—Personally
handled
over
100
local
and
regional
programmatic
display
ad
campaigns
while
responsible
for
over
6
million
impressions
per
month
in
the
RTB
marketplace
—Identified
mutually
agreeable
campaign
goals
with
clients
to
ensure
achievement
of
established
goals
while
providing
in
depth
analysis
of
bidding
models,
targeting
and
budget
—Responsible
for
managing
all
aspects
of
ad
campaign
accuracy,
fulfillment
and
analysis
in
order
to
meet
revenue
goals,
reduce
customer
turnover
and
promote
possible
up-­‐sells
—Monitored
campaign
effectiveness
and
made
tailored
recommendations
to
clients
that
resulted
in
a
98%
fulfillment
rate,
92%
CTR
above
industry
average
and
an
87%
monthly
retention
rate
(Q1
2015)
—Daily
use
of
Retargeting,
Conversions,
Behavioral,
Category
and
Contextual
targeting
as
well
as
working
with
eXelate,
Bluekai
and
Proximic
segments
for
Behavioral
targeting
—Collaborated
with
sales
and
management
teams
regarding
planning
and
prioritization
to
assist
in
proper
execution
of
campaigns
and
budget
re-­‐allocations
where
needed
MTV
COMMERCIAL
OPERATIONS
SPECIALIST
Viacom/MTV
Networks|
NEW
YORK,
NY
|
February
2008-­‐July
2012
—Scheduled
and
coordinated
commercials
for
MTV
to
achieve
competitive
separation,
equal
rotation
in
compliance
with
advertisers’
restrictions
TECHNICAL
SKILLS
DFP
|MOAT|
Excel
The
Trade
Desk
|
Yahoo
App
Nexus
|
JumpTap
|
Verve
TubeMogul
|
Spreed
|
Sizmek
PowerPoint
|
Teads
|
Live
Intent
ACHIEVEMENTS
—Participated
in
Sun
Drop
focus
group
in
2011;
helped
to
decide
on
packaging
to
market
to
desired
demo
—Leader
of
optimization
project
that
saw
viewer
impressions
grow
by
18%
on
MTV2,
making
2011
most
watched
year
in
MTV2
history
—Worked
on
research
project
that
determined
MTVU
viewers
were
12%
more
brand
loyal
than
non-­‐
students
EDUCATION
Towson
University
B.A.
Business
Administration
Concentration
in
Marketing
MORRISTOWN,
NEW
JERSEY
973.534.8637
kjawor34@gmail.com

2. —Responsible
for
scheduling
commercials/placing
sponsorship
billboards
on
the
daily
log
based
on
sales
figures
and
demos
while
optimizing
logs
for
increased
impressions;
saw
impressions
increase
by
15%
across
MTV
alone
—Provided
scheduling
assistance
on
live
shows
such
as
the
Video
Music
Awards,
MTV
Movie
Awards,
MTV
Woodie
Awards,
Spring
Break
and
Bellator
making
split-­‐second
decisions
while
communicating
with
operator
to
ensure
smooth
commercial
delivery
—Scheduled
show
Premiers
as
well
as
entered
show
specific
copy
without
error
—Solicited
advertising
agencies
such
as
OMD,
and
McCann
for
commercial
copy
—Provided
ongoing
and
effective
communication
between
Traffic,
Sales,
Promotions,
Programming
and
P&I
across
MTV,
MTV2,
MTV
Tres,
MTV
U,
MTV
Jams
and
MTV
Hits
—Specialized
in
direct
response
client
management
and
data
procurement
including
maintaining
existing
and
new
client
relationships,
actively
resolving
all
requests
and
data
revisions,
resulting
in
average
annual
sales
of
$50MM
for
the
MTV
network