The weekly promotion activity report outlines Hemant Kumar's online marketing activities, including creating a new website layout to reduce bounce rates, setting up Google Adwords campaigns and keywords research, on-page SEO work, link building, and social media promotion through Facebook posts and adding friends. Activities are reported for Google Adwords, SEO, link building, Facebook, Twitter, and thank you messaging. Screenshots are provided of website layout, Adwords campaigns and dashboard, and Facebook profile and posts.
This guide will walk you through two things:
How you set up IFTTT to automate social media success
My own results from this experiment over the past 90 days
in this slides i have described the use of data science for instagram reels which helps predict the insta reels based on the following clusters: number of likes, followers, shares and comments on that videos
Social Media Strategy Workshop [Female Entrepreneurial Week]Chrysopigi Vardikou
This document outlines steps for developing an effective social media strategy. It recommends beginning by understanding your audience through creating 1-4 personas. The strategy should then align social media goals with business goals by creating S.M.A.R.T. goals. Understanding competitors allows opportunities to be identified. An audit of current social media presence shows what is and isn't working. The strategy selects key social channels and sets up professional accounts. A content calendar is created to maintain consistency. Progress is tracked against goals and adjustments are made as needed. Tips include choosing optimal post lengths, graphic sizes, and experimenting regularly.
Content Management in Social Media | Social@Scale | Angie PascaleLocation3 Media
Social Media Director Angie Pascale discusses how to manage content in social media campaigns. Key takeways include why content is so important to digital marketing campaigns, how to use social media data to learn about your target audience, how to maximize content across owned, earned and paid media and how to track success.
This presentation was delivered at Sprinklr's (http://www.sprinklr.com/) Social@Scale summit on February 24, 2014 in Denver.
Learn more about Location3 Media's social media and other digital marketing services: http://www.location3.com/services/.
This document discusses how HootSuite can be used not just by individuals, but also by teams for social media management. It describes HootSuite's features for team collaboration like setting up team members, collaboratively scheduling posts, and tracking which team member created each post. The document explains how HootSuite allows organizing clients' social media accounts and approving their updates. It highlights HootSuite's capabilities for searching, tracking statistics, and total online monitoring across multiple social networks and a website.
Instagram & Pinterest: Trending Visual into the Marketing MixMatt Siltala
Presentation given during Zenith Conference in Duluth 2015 by Matt Siltala & Megan Rivas talking about Mixing in Visual Marketing and the more visual social networks out there, and how to use.
How to Marry Your Social and Email MarketingSprout Social
Sprout Social’s email marketing manager once said, “If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent”–and while these two channels may seem entirely different, marketers who can learn to combine the two earn the rewards of a bi-channel lead generation and nurturing funnel.
Join the email marketing experts at AWeber and the social media marketing professionals at Sprout Social for a webinar all about how to marry two of the most important online marketing channels.
In this webinar, you’ll learn:
Why email marketing is a must-have for your business.
How to use social media to build an engaged audience of email subscribers.
How to use email and social together FTW!
The weekly promotion activity report outlines Hemant Kumar's online marketing activities, including creating a new website layout to reduce bounce rates, setting up Google Adwords campaigns and keywords research, on-page SEO work, link building, and social media promotion through Facebook posts and adding friends. Activities are reported for Google Adwords, SEO, link building, Facebook, Twitter, and thank you messaging. Screenshots are provided of website layout, Adwords campaigns and dashboard, and Facebook profile and posts.
This guide will walk you through two things:
How you set up IFTTT to automate social media success
My own results from this experiment over the past 90 days
in this slides i have described the use of data science for instagram reels which helps predict the insta reels based on the following clusters: number of likes, followers, shares and comments on that videos
Social Media Strategy Workshop [Female Entrepreneurial Week]Chrysopigi Vardikou
This document outlines steps for developing an effective social media strategy. It recommends beginning by understanding your audience through creating 1-4 personas. The strategy should then align social media goals with business goals by creating S.M.A.R.T. goals. Understanding competitors allows opportunities to be identified. An audit of current social media presence shows what is and isn't working. The strategy selects key social channels and sets up professional accounts. A content calendar is created to maintain consistency. Progress is tracked against goals and adjustments are made as needed. Tips include choosing optimal post lengths, graphic sizes, and experimenting regularly.
Content Management in Social Media | Social@Scale | Angie PascaleLocation3 Media
Social Media Director Angie Pascale discusses how to manage content in social media campaigns. Key takeways include why content is so important to digital marketing campaigns, how to use social media data to learn about your target audience, how to maximize content across owned, earned and paid media and how to track success.
This presentation was delivered at Sprinklr's (http://www.sprinklr.com/) Social@Scale summit on February 24, 2014 in Denver.
Learn more about Location3 Media's social media and other digital marketing services: http://www.location3.com/services/.
This document discusses how HootSuite can be used not just by individuals, but also by teams for social media management. It describes HootSuite's features for team collaboration like setting up team members, collaboratively scheduling posts, and tracking which team member created each post. The document explains how HootSuite allows organizing clients' social media accounts and approving their updates. It highlights HootSuite's capabilities for searching, tracking statistics, and total online monitoring across multiple social networks and a website.
Instagram & Pinterest: Trending Visual into the Marketing MixMatt Siltala
Presentation given during Zenith Conference in Duluth 2015 by Matt Siltala & Megan Rivas talking about Mixing in Visual Marketing and the more visual social networks out there, and how to use.
How to Marry Your Social and Email MarketingSprout Social
Sprout Social’s email marketing manager once said, “If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent”–and while these two channels may seem entirely different, marketers who can learn to combine the two earn the rewards of a bi-channel lead generation and nurturing funnel.
Join the email marketing experts at AWeber and the social media marketing professionals at Sprout Social for a webinar all about how to marry two of the most important online marketing channels.
In this webinar, you’ll learn:
Why email marketing is a must-have for your business.
How to use social media to build an engaged audience of email subscribers.
How to use email and social together FTW!
The impact of social signals on search engine results is a topic that has been widely discussed among the SEO and social media communities. Join Jen from Moz and Andrew from Sprout Social as they delve into the impact of social shares on organic traffic and how to increase your overall shares to generate more search traffic.
Among other things, you’ll learn how to:
- Increase your organic traffic with social media.
- Get your content to rank with social sharing.
- Write content that attracts more social shares.
This document contains research on running a Twitter campaign including links to 3 sources on creating engaging content and how startups can use Twitter. It also includes analytics on 3 tweets with content that is not shown. The document appears to be research compiled on running a Twitter campaign and analyzing tweet performance but does not provide the full context or content of the sources and tweets that were reviewed.
A marketer's guide to creating 30 days with Instagram content in one dayAnimaker .com
It is common to feel stuck in a rut when you are the social media manager of your brand. Particularly, with Instagram where mediocrity cannot be the norm. Your content and visuals should remain top-notch, no matter what!
So, here's a quick guide that we put together to give you thirty days worth of IG content that can be easily created within a workday.
How so?
With a tool like Animaker! Try us out!
PMV Custom Finishes hired an agency to improve their brand visibility on social media over a 2 month period. On Instagram, the agency created more consistent, higher quality posts with a unified color scheme that doubled the average number of likes. On Pinterest, the agency replaced low quality watermarked images with clear, professional photos, growing analytics by over 100%.
Hashtags are used on Twitter by adding a # symbol before a word or phrase. This helps categorize tweets so they can be easily searched and found as trending topics. Some advantages of using hashtags include joining conversations, promoting your profile, and finding timely information. When using hashtags, include no more than two per tweet, use relevant topics, and check their popularity on sites like Hashtags.org. Hashtags, when used correctly, can enhance Twitter marketing.
How to Use RiteTag for Twitter Hashtag ResearchRyan Bender
RiteTag is a website that provides data on hashtag popularity and exposure. This tutorial will show you how to use RiteTag not only to determine the effectiveness of the hashtags you already use but also to discover related hashtags.
This document discusses search engine optimization (SEO) and how social media can be used to promote content and build links. It provides tips on how to make links count for SEO, what anchor text is, and how to get links on social networks like Twitter and Facebook. It also outlines a strategy called "Blog it. Buzz it. Release it. Reference it." to promote content through blogging, social sharing, press releases, and generating backlinks.
Presentation by Jo Miller, GPC, CSMS to the Minnesota Northstar Chapter of the GPA November 2014: Grant Professionals Association Conference 2014 Review
Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. To tap this potential, your NGO, nonprofit, or charity needs to activate its social media presence before, during, and after #GivingTuesday to help build the movement and, in the process, raise awareness and funds for your organization and mission.
The document summarizes Aryaka's WAN Optimization as-a-Service, which provides global connectivity and application acceleration. It offers SD-WAN, data deduplication, compression, and application acceleration to improve performance up to 40x. The fully managed service offers 24x7 support and can deploy connectivity in 8-48 hours. It uses a global private network and cloud access to integrate SaaS applications and provide network visibility tools. Case studies found significantly faster performance for file transfers, cloud applications, and reliable global networks.
Kuliza is a social technology firm that helps companies leverage social media, mobile apps, and cloud services to improve business performance, customer engagement, and communication. It offers solutions for building social platforms, mobile apps, and cloud infrastructure. Specifically, Kuliza designs Facebook engagement solutions, online communities, social commerce sites, mobile CRMs, and loyalty programs to help companies connect with customers on new channels.
The document outlines key features for an online portal for school supplies. It discusses understanding the needs of customers like Nikita Sharma who struggle to find all necessary supplies in one place. Currently, options are frustrating as products are scattered across categories. The proposed portal would be a one-stop mobile app allowing purchase of all student needs while addressing issues of other portals. Key differentiating features would include integrating with school calendars, in-app chat, customized subscriptions, notifications, in-school pickup stores, and advanced analytics for personalized recommendations.
The document discusses best practices for building great products. It outlines an workshop agenda to help entrepreneurs and product managers learn how to scope out a minimum viable product (MVP) from an idea, create wireframes, and understand how to build the MVP. The workshop will guide participants through exercises to scope out an MVP for their product idea, build wireframes, and discuss how the MVP could be built. It will also cover what steps to take after an MVP is launched to achieve product-market fit and scale.
This document outlines 9 essential features for an insurance brand: Apple Wallet Integration, Social Integration, Co-Browsing, Intuitive Recommendations, Online Documentation, In-app Chat Support, Report & Track Claim, Spot Assistance, and Document Wallet. The research was conducted as part of a pitch for a leading financial enterprise to improve the customer experience through new digital tools and services.
Major enterprises are increasingly embracing open source technologies for their flexibility, customization abilities, agility, and cost savings. A survey found that 78% of companies use some open source software, and 93% of respondents had the same or increased open source usage from the previous year. Open source allows for rapid innovation, as seen with companies like Ford, Bank of America, Bloomberg, Google, Netflix, and Flipkart building core platforms and products using open source technologies like Python, Java, and Linux. The benefits of open source include flexibility to change, freedom of customization, quick adoption of new technologies, and low costs without licensing fees.
This document outlines key features for building an online celebrity community including:
1) A ladder of engagement to drive content creation, consumption, interaction, recommendation, and virality.
2) A feature set including user and celebrity profiles, activity feeds, discussion forums, gamification through badges/titles, contests, and integration with celebrity social media.
3) Examples of how similar features have been implemented on other sites.
The impact of social signals on search engine results is a topic that has been widely discussed among the SEO and social media communities. Join Jen from Moz and Andrew from Sprout Social as they delve into the impact of social shares on organic traffic and how to increase your overall shares to generate more search traffic.
Among other things, you’ll learn how to:
- Increase your organic traffic with social media.
- Get your content to rank with social sharing.
- Write content that attracts more social shares.
This document contains research on running a Twitter campaign including links to 3 sources on creating engaging content and how startups can use Twitter. It also includes analytics on 3 tweets with content that is not shown. The document appears to be research compiled on running a Twitter campaign and analyzing tweet performance but does not provide the full context or content of the sources and tweets that were reviewed.
A marketer's guide to creating 30 days with Instagram content in one dayAnimaker .com
It is common to feel stuck in a rut when you are the social media manager of your brand. Particularly, with Instagram where mediocrity cannot be the norm. Your content and visuals should remain top-notch, no matter what!
So, here's a quick guide that we put together to give you thirty days worth of IG content that can be easily created within a workday.
How so?
With a tool like Animaker! Try us out!
PMV Custom Finishes hired an agency to improve their brand visibility on social media over a 2 month period. On Instagram, the agency created more consistent, higher quality posts with a unified color scheme that doubled the average number of likes. On Pinterest, the agency replaced low quality watermarked images with clear, professional photos, growing analytics by over 100%.
Hashtags are used on Twitter by adding a # symbol before a word or phrase. This helps categorize tweets so they can be easily searched and found as trending topics. Some advantages of using hashtags include joining conversations, promoting your profile, and finding timely information. When using hashtags, include no more than two per tweet, use relevant topics, and check their popularity on sites like Hashtags.org. Hashtags, when used correctly, can enhance Twitter marketing.
How to Use RiteTag for Twitter Hashtag ResearchRyan Bender
RiteTag is a website that provides data on hashtag popularity and exposure. This tutorial will show you how to use RiteTag not only to determine the effectiveness of the hashtags you already use but also to discover related hashtags.
This document discusses search engine optimization (SEO) and how social media can be used to promote content and build links. It provides tips on how to make links count for SEO, what anchor text is, and how to get links on social networks like Twitter and Facebook. It also outlines a strategy called "Blog it. Buzz it. Release it. Reference it." to promote content through blogging, social sharing, press releases, and generating backlinks.
Presentation by Jo Miller, GPC, CSMS to the Minnesota Northstar Chapter of the GPA November 2014: Grant Professionals Association Conference 2014 Review
Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. To tap this potential, your NGO, nonprofit, or charity needs to activate its social media presence before, during, and after #GivingTuesday to help build the movement and, in the process, raise awareness and funds for your organization and mission.
The document summarizes Aryaka's WAN Optimization as-a-Service, which provides global connectivity and application acceleration. It offers SD-WAN, data deduplication, compression, and application acceleration to improve performance up to 40x. The fully managed service offers 24x7 support and can deploy connectivity in 8-48 hours. It uses a global private network and cloud access to integrate SaaS applications and provide network visibility tools. Case studies found significantly faster performance for file transfers, cloud applications, and reliable global networks.
Kuliza is a social technology firm that helps companies leverage social media, mobile apps, and cloud services to improve business performance, customer engagement, and communication. It offers solutions for building social platforms, mobile apps, and cloud infrastructure. Specifically, Kuliza designs Facebook engagement solutions, online communities, social commerce sites, mobile CRMs, and loyalty programs to help companies connect with customers on new channels.
The document outlines key features for an online portal for school supplies. It discusses understanding the needs of customers like Nikita Sharma who struggle to find all necessary supplies in one place. Currently, options are frustrating as products are scattered across categories. The proposed portal would be a one-stop mobile app allowing purchase of all student needs while addressing issues of other portals. Key differentiating features would include integrating with school calendars, in-app chat, customized subscriptions, notifications, in-school pickup stores, and advanced analytics for personalized recommendations.
The document discusses best practices for building great products. It outlines an workshop agenda to help entrepreneurs and product managers learn how to scope out a minimum viable product (MVP) from an idea, create wireframes, and understand how to build the MVP. The workshop will guide participants through exercises to scope out an MVP for their product idea, build wireframes, and discuss how the MVP could be built. It will also cover what steps to take after an MVP is launched to achieve product-market fit and scale.
This document outlines 9 essential features for an insurance brand: Apple Wallet Integration, Social Integration, Co-Browsing, Intuitive Recommendations, Online Documentation, In-app Chat Support, Report & Track Claim, Spot Assistance, and Document Wallet. The research was conducted as part of a pitch for a leading financial enterprise to improve the customer experience through new digital tools and services.
Major enterprises are increasingly embracing open source technologies for their flexibility, customization abilities, agility, and cost savings. A survey found that 78% of companies use some open source software, and 93% of respondents had the same or increased open source usage from the previous year. Open source allows for rapid innovation, as seen with companies like Ford, Bank of America, Bloomberg, Google, Netflix, and Flipkart building core platforms and products using open source technologies like Python, Java, and Linux. The benefits of open source include flexibility to change, freedom of customization, quick adoption of new technologies, and low costs without licensing fees.
This document outlines key features for building an online celebrity community including:
1) A ladder of engagement to drive content creation, consumption, interaction, recommendation, and virality.
2) A feature set including user and celebrity profiles, activity feeds, discussion forums, gamification through badges/titles, contests, and integration with celebrity social media.
3) Examples of how similar features have been implemented on other sites.
ThoughtWorks Digital - Estratégia de DadosThoughtworks
A ThoughtWorks Brasil é uma empresa de tecnologia e inovação com mais de 20 anos de experiência e escritórios em diversos países da América Latina. A empresa ajuda outras empresas a se transformarem digitalmente e a lidarem com os desafios de um mundo em constante mudança e revolução industrial, oferecendo produtos, serviços e consultoria em novas tecnologias.
This document recommends 8 key features for a health insurance mobile app including allowing users to view insurance details and coverage, find doctors and healthcare providers in their network, check claims status, fill forms with an intuitive interface, and integrate with social networks to autofill fields and provide important information. The recommendations were part of a pitch for a leading health insurance service provider to improve their mobile customer experience.
Software-Defined WAN is transforming Hybrid WAN networks into simplified, bandwidth efficient, and enterprise-class quality-of-experience deployments. These along with other unique attributes of SD-WAN combine to create a lower total cost of ownership (TCO) than Hybrid WAN alone. Join this webinar to learn the details of how SD-WAN is transforming Hybrid WAN into a solution that delivers a real ROI for your business.
The dynamic nature of SaaS applications can slow performance due to the distance between the cloud and users. Riverbed accelerates the delivery of SaaS applications by up to 33x. Join us for this session to find out how you can accelerate applications and manage the delivery of business-critical data and content from your SaaS provider overcoming application latency, control quality of service, remove loss of visibility and bandwidth constraints. http://rvbd.ly/2hpKls6
Thriving in the Digital Age - Keynote from Rohan Deshpande, co-founder of AirPayThoughtworks
ThoughtWorks Connect is a forum for senior executives from diverse industries to connect, share and learn from one another. The theme for this edition was 'Thriving in the Digital Age". The Keynote presentation was given by Rohan Deshpande, co-founder of AirPay and former CTO for Ogilvy & Mather. He focused on three key aspects every organization must consider while on their digital journey:
- What does digital mean for customers
- How does going digital benefit employees
- How can the infrastructure shape up in steps to support the digital journey
7 Dimensions of Agile Analytics by Ken Collier Thoughtworks
We are in the midst of an exciting time. There is an explosion of very interesting data, and emergence of powerful new technologies for harnessing data, and devices that enable humans to receive tremendous benefits from it. What is required are innovative processes that enable the creation and delivery of value from all of that data. More often than not, it is the predictive (what will happen?) and prescriptive (how to make it happen!) analytics that produces this value, not the raw data itself. Agile software teams are continuously involved in projects that involve rich, complex, and messy data. Often this data represents innovative analytics opportunities. Being analytics-aware gives these teams the opportunity to collaborate with stakeholders to innovate by creating additional value from the data. This session is aimed at making Agile software teams more analytics-aware so that they will recognize these innovation opportunities. The trouble with conventional analytics (like conventional software development) is that it involves long, phased, sequential steps that take too long and fail to deliver actionable results. This deck will examine the convergence of the following elements of an exciting emerging field called Agile Analytics:
sophisticated analytics techniques, plus
lean learning principles, plus
agile delivery methods, plus
so-called "big data" technologies
Learn:
The analytical modeling process and techniques
How analytical models are deployed using modern technologies
The complexities of data discovery, harvesting, and preparation
How to apply agile techniques to shorten the analytics development cycle
How to apply lean learning principles to develop actionable and valuable analytics.
Kuliza's products help retailers and brands understand monetize and amplify their Facebook fan-base. This presentation provides details about our approach.
What do internet marketing cats have to do with your businessWeb Media University
This document discusses how to build and leverage brand advocates on social media. It provides tips for identifying influential community members, cultivating relationships with them, thanking them for referrals and promotions, asking them for more referrals, bringing advocates together for events, and making advocates feel special through personal communication and promotional items. The goal is to encourage advocates to authentically and positively promote the brand through word-of-mouth on social networks.
Social Media Best Practices Property Management and Apartment Marketing Profe...CharityHisle
"Social Media Best Practices for Property Management Professionals" was delivered at NOAA (the Northeast Ohio Apartment Association) Trade Show in November 2013 by Charity Zierten, of Socially Engaged Marketing. http://www.sociallyengagedmarketing.com #NOAAsm
How can Instagram, the 300 million-user-strong photo and video sharing network, strengthen your association’s communications? Find out how checking-in and communicating on a simple app has become part of the daily routine of half its users, and how your association can leverage it to strengthen membership, support advocacy efforts, deliver education and reach organizational goals.
We've had lots of requests for more information about our social media packages. These will save you time and money, because we do the work for you. We'll create consistent, high-quality and SEO-friendly content for your social channels, including Facebook, Twitter and LinkedIn.
The document discusses five essentials for successful social media activity for businesses: translating offline experiences online in an engaging way; stimulating employees to share customer experiences and listening to ideas for content; looking for patterns in content to structure future posts; doing a "spring clean" of social media contacts and generating new ones; and monitoring results and decluttering social media profiles. The full blog post provides more guidance and is written by Shelley Röstlund. Social Intelligence Limited is an end-to-end social media agency that provides education, training, consultancy and administrative support services to help clients manage their social media presence.
Our software uses tracking tools to precisely target Instagram users likely to engage with models. It activates auto-commenting/liking bots to interact with these targets and convert them into new followers. Engagement groups with accounts totaling 450M followers rapidly like new posts to get higher reach and explore page features, driving viral growth. The document also discusses preventing fake followers, brand deals, mentoring services, and package/application details.
Social Media Strategy Basics for Property ManagersCharityHisle
"Social Media Strategy Basics for Property Management Professionals" was delivered at NOAA (the Northeast Ohio Apartment Association) Trade Show in a group discussion format in November 2013 by Charity Zierten, of Socially Engaged Marketing.
#NOAAsm
The document discusses how to measure social media effectiveness by developing a comprehensive strategy and understanding the customer journey. It emphasizes measuring meaningful actions and relationships rather than just impressions. Key metrics to track include engagement with content, newsletter signups, inquiries from social media. Developing a "relationship funnel" by moving prospects deeper into relationships with the brand is important. Common challenges include lack of interactions with content, which ads can help address, and not converting the social media audience to sales channels like email.
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Our proprietary methods combined with a strict prescreening process ensures that followers loss is as minimal as possible. With HelpWYZ Protection, if you lose followers for any reason
The document is a portfolio from Majestic Social Media that outlines their social media and SEO services. It discusses the rise of social media and how consumers are searching, surfing, and socializing online. It also provides examples of social media strategies and tactics they utilize, including social media analysis, strategic planning, social media marketing, search engine optimization, and more.
The document is a portfolio from Majestic Social Media that outlines their social media and SEO services. It discusses the rise of social media and how consumers are searching, surfing, and socializing online. It also provides examples of social media strategies and tactics they utilize, including social media analysis, strategic planning, social media marketing, search engine optimization, and more.
Kim Snedaker & Kati Driscoll of AAA Mid-Atlantic. present on the five key strategies for social media success to New Castle County Chamber of Commerce Members. Presenting on Listening & Dialog: Kati; presenting on Advocacy, Support and Innovation: Kim. Included for each strategy are case studies, best practices, tools and metrics for success.
Reputation Management for Property Management ProfessionalsCharityHisle
Reputation Management for Property Management Professionals
"Reputation Management for Property Management Professionals" was delivered at NOAA (the Northeast Ohio Apartment Association) Trade Show in November 2013 by Charity Zierten, of Socially Engaged Marketing.
http://www.sociallyengagedmarketing.com
#NOAAsm
Angela Connor's presentation to the Lincoln AMA on April 3, 2014. Angela is SVP, Group Director at Capstrat and author of "18 Rules of Community Engagement"
Next Generation Marketing Insights: Project LearningScott Walker
Part II: Next Generation Marketing Insights project examples of using Social Media data to create superior actionable Marketing & Consumer insights. Part I reviews our methodology approach.
The document discusses why and how affiliate marketers should leverage social media for their business. It provides an overview of key social media platforms like Facebook, Twitter, YouTube and blogs. It emphasizes that social media allows affiliates to connect directly with customers, generate traffic, and become experts/influencers in their field. The document also outlines best practices for affiliates on social media, such as disclosing affiliate links, providing value to followers, and following etiquette rules to build trust and influence over time.
Social Media: A Powerful Tool in your Toolboxghsgiving
If you're part of a healthcare organization's philanthropy department or foundation, how does social media fit into what you do? Check out this presentation, which covers social media from the planning stage to execution to successful follower and ROI tracking. This presentation was given by Dania Beck, annual giving manager of Greenville Hospital System University Medical Center, at the 2011 Association for Healthcare Philanthropy conference.
Similar to Kuliza monetizing fans_presentation_general (20)
The document discusses 4 emerging trends in digital lending: 1) end-to-end loan management solutions, 2) smart tools that gather and analyze data, 3) creative loan facilities, and 4) ease of filling forms through smart user experiences. Examples are given of companies implementing each trend, such as Avant offering customized lending, Prosper using analytics to manage finances, Even adjusting payments based on variable income, and Earnest combining data and design for personalized experiences.
Financial technology startups are emerging at a faster pace than ever. They are providing better and faster technology solutions compared to traditional players by being completely online, quicker, and more hassle-free. Many startups are using open source technologies which provide benefits like flexibility, adaptability, agility, low cost, security, and customization. The document discusses several examples of fintech startups like Avant, Monedo, Zhong An, Simple, and Wealthfront and their innovative business models before outlining Kuliza's approach to building digital NBFC products, which focuses on being end-to-end online, agile, consumer-centered, integrated, data-driven, cloud-scaled, and goal-
The document discusses building a new-age digital fashion network powered by an online user community and connected through social networks. It outlines features like a fashion social network to share photos and tips; visual search to find products from images; a dress calendar to plan outfits; a virtual wardrobe to display clothes; style forums to share and follow styles; community discussions to seek validation; in-app messaging while shopping; personal style consultants; gamification and contests for engagement; personalization based on likes; and social referrals to encourage customers to share on social platforms. The network aims to redefine the shopping experience through discovery, validation and purchase facilitated by innovative online features.
Recently, Kuliza worked with a leading South Indian news giant (Among the top 3 TV News Networks) to build a new age Over-the-top (OTT) digital news and entertainment platform. What distinguished the platform from others is the custom CMS built on an open source technology to provide a superior and personalized digital experience. The CMS supports multi-lingual platforms and is built to scale up to one million hits per day. To know more about the end-to-end development process, you can read our case study below:
Affordable art marketplace connects artists and art enthusiastsKuliza Technologies
Recently, Kuliza assisted Art-i, an L.A. based marketplace for art lovers and buyers, in creating a highly robust e-commerce platform across desktop and mobile. From a complex and customized Magento implementation to bridging the gap between user requirements for both artists and art enthusiasts, the project has been quite an accomplishment. To get behind-the –scenes, you can access our case study below:
Case Study: Kuliza Builds Booking Engine for Treebo Hotels Kuliza Technologies
Treebo Hotels, a tech-enabled chain of affordable and reliable hotels in India, worked with Kuliza to build an end-to-end e-commerce hotel booking platform. An Uber for hotel rooms, the platform enabled the discovery of the unorganized budget hotels segment. To know more about our recipe to design and development, take a look at our case study below:
Casestudy: Kuliza enables 'Smart' experiences for Urban LadderKuliza Technologies
India’s leading furniture store Urban Ladder looked to catalyse conversions by enabling customized user-friendly experiences. We achieved this with intuitive and agile mobile apps on Android, iOS and wearable gadgets. To understand our scientific approach for design and development, take a look at our case study here.
This project was developed between October 2014 and June 2015
Which retail campaigns have you come across that are changing the horizons of the digital marketing landscape? We culminated a bunch of campaigns that we thought were really cool. Why don't you take a took and decide for yourself?
Here are some of the most amazing digital campaign that gives us at Kuliza our daily dose of inspiration. There is just so much more to be mesmerized by, but a little reminder to better ourselves everyday is always a great idea. Hope you enjoy them as much as we enjoyed exploring them.
The document describes a marketing campaign conducted by Himalaya to engage customers and raise awareness of its product range without paid marketing. It launched a quiz on its TVC ads within a Facebook app to generate interest. Participants who answered quiz questions received personalized skin care product recommendations and access to educational video content. The campaign was successful in generating over 5,000 responses and raising the brand's profile through creative digital engagement at no advertising cost.
The document describes a marketing campaign conducted by Myntra to promote their newly launched HRX brand. The campaign involved an online quiz about Hrithik Roshan and the HRX merchandise. Participants could access the quiz from any device and answer questions to test their fashion knowledge. The campaign was optimized for multiple devices and platforms. It was highly successful in driving brand awareness and engagement, receiving 40,000 responses which was 7 times more than previous Myntra campaigns. Users spent a total of 660 hours on the quiz over 10 days without any paid marketing.
Myntra launched one of India's most successful digital campaign - Digital Treasure Hunt. The campaign generated 1 million+ hits on their site. 235,000 participants spent 10,000+ hours with the campaign in this 24 hour brand engagement.
Agency: Kuliza
Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.
1) Persuasion, emotion, and trust (PET design) are important for building deeper relationships with customers beyond just usability. PET design understands what triggers purchase decisions.
2) E-commerce sites need to go beyond usability and navigation to provide an engaging user experience that makes customers feel committed. Several persuasive techniques can be used, but the key is understanding the emotional triggers of the target audience.
3) Seven principles of PET design are discussed: understanding what customers can do, will do, and still do on a site; reciprocity; scarcity; gravitating toward middle options; sensitivity to food, sex, danger and offspring; small wins; and social validation. These principles leverage human psychology
This article is written by Anish Dasgupta, Brand Manager at Kuliza. The article was published in issue 07 of the Social Technology Quarterly.
Summary: Gamification on one hand is an effective way to change behaviours. But on the other hand there is room for exploitation and manipulation. It is important to determine a framework and gauge how gamification raises ethical concerns.
This article, written by Anindya Kundu, Visual Designer at Kuliza, was published in issue 08 of the Social Technology Quarterly.
Summary: When analysing the importance of functionality and aesthetics in design, we notice that it is the context that determines which of the two takes a dominant role in a
particular instance. But in the larger picture both need to complement and balance each other.
This article written by Kaushal Sarda, Chief Evangelist, Kuliza, was published in issue 08 of the Social Technology Quarterly.
Summary: Businesses have employed Near Field
Communication to bolster better experiences and engagement, leading to a revolution in commerce. NFC as a technology can make real world commerce engagement more sophisticated and personalized by making the tap act as the equivalent of an online “click”.
This article written by Diarmaid Byrne, Editor, STQ, was published in issue 08 of the Social Technology Quarterly.
Summary: People spend an ever increasing amount of time
on social networks, but where are they spending their time?
This article written Diarmaid Byrne, Editor, STQ, was published in issue 08 of the Social Technology Quarterly.
Summary: In the face of rising demand for data, privacy and ownership become a critical concern as vast amounts of data are accessed and bartered without the knowledge of people. In such scenarios, it is crucial to determine practices towards maintaining privacy.
This article, written by Rahul Gupta, Product Manager at Lexity.com, was published in issue 07 of the Social Technology Quarterly.
Summary: As the Internet transforms the way people consume, disintermediation has offered consumers direct access to products and information that otherwise would require a mediator. Although this is an advantageous aspect, this can affect and impair the way local businesses run.