SlideShare a Scribd company logo
Social Media:  A Powerful Tool for Your Toolbox Dania R. Beck Annual Giving Manager Greenville Hospital System  University Medical Center www.slideshare.net/ghsgiving facebook.com/ghsgiving    twitter.com/ghs_giving    youtube.com/ghsgiving
What social media is, and what it is not ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting started: Have a plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Twitter plan
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Staff Facebook challenge
Children’s Hospital Development Council Facebook Challenge
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Breaking it down:  Relationships and Resources
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Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Facebook web plugin
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Google Analytics ,[object Object],[object Object]
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Custom Facebook welcome page built for free using Pagemodo,  www.pagemodo.com
Custom Facebook donations page built for free using Lujure,  www.lujure.com
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Helpful Hints: A quick look at what you should be doing now ,[object Object]
Free Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Free Resources ,[object Object],[object Object],[object Object],[object Object]
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Tracking Social Media through Google Analytics ,[object Object]
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Content provided by:  Jenn Parker, Annual Giving Specialist   Dania Beck, Annual Giving Manager Presentation available online:  www.slideshare.net/ghsgiving Contact info: Jenn Parker-  [email_address] Dania Beck-  [email_address] Follow us on Twitter:  @ghs_giving Like us on Facebook:  facebook.com/ghsgiving

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Social Media: A Powerful Tool in your Toolbox

Editor's Notes

  1. Followers and fans- Jenn checks every morning. Goes into page and looks at number of followers and fans. Retweets, mentions, likes, comments- Jenn goes in by hand and counts and then checks to see how many followers someone who made a comment has, etc. Tip- have a tool like TweetDeck, Hootsuite that alerts you when someone retweets or mentions you. Traffic to sites and dollars raised is tracked through Google Analytics
  2. Social media touches represents our calculation of the number of tweets and FB posts we put out by the number of followers we have as well as the number of followers our fans/followers have.
  3. Out of all of those touchpoints we just looked at on the previous slide these are the touches that our fans/followers have put out about us to their sphere of influence.
  4. In Aug. 40% our the traffic to Winnthefight.org came from Facebook/Twitter/YouTube, etc. (social media)
  5. Talk about Friends asking Friends, start your own VTD- give as examples.
  6. Ex. Good descriptions of videos for YouTube so people can find you. #cancer- if someone searches for cancer on Twitter, this post will come up in the search. Good to include folks Twitter handle, Facebook profile name so they will see that you mentioned them and they will be more likely to retweet, etc.
  7. This chart shows how many people/traffic came to the website through a social media outlet.
  8. This shows how much money was raised from traffic that came to the site through a social media outlet. This is an April event, but we started promoting it in February.