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Social Media Strategy Basics for Property Managers

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CharityHisle
CharityHisle

"Social Media Strategy Basics for Property Management Professionals" was delivered at NOAA (the Northeast Ohio Apartment Association) Trade Show in a group discussion format in November 2013 by Charity Zierten, of Socially Engaged Marketing. #NOAAsm

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SOCIAL MEDIA strategy basics Charity Zierten Socially Engaged Marketing, NOAA and vendor sponsors are not affiliated with or endorse the following publicly available social networking tools and resources. Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
Who will manage your strategy? Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
Who will manage the day-to-day implementation? Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
Objectives should be SMART • • • • • Specific Measurable Attainable Realistic Time-based Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
Examples of SMART objectives Grow email newsletter subscription list by 25% in 2014. Increase web traffic 100% in 6 months. Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
Sample of a simple strategy Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
TAKEAWAYS: • Evaluate online presence(s) of competitors and local businesses • Benchmark data before establishing goals • Objectives (SMART), Tools, Tactics • Integration and building an audience • Create content calendars and campaigns • Launch strategy • Measurement & reevaluate Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm

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Social Media Strategy Basics for Property Managers

  • 1. SOCIAL MEDIA strategy basics Charity Zierten Socially Engaged Marketing, NOAA and vendor sponsors are not affiliated with or endorse the following publicly available social networking tools and resources. Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  • 2. Who will manage your strategy? Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  • 3. Who will manage the day-to-day implementation? Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  • 4. Objectives should be SMART • • • • • Specific Measurable Attainable Realistic Time-based Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  • 5. Examples of SMART objectives Grow email newsletter subscription list by 25% in 2014. Increase web traffic 100% in 6 months. Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  • 6. Sample of a simple strategy Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  • 7. Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  • 8. Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  • 9. Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  • 10. TAKEAWAYS: • Evaluate online presence(s) of competitors and local businesses • Benchmark data before establishing goals • Objectives (SMART), Tools, Tactics • Integration and building an audience • Create content calendars and campaigns • Launch strategy • Measurement & reevaluate Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm