This document provides an overview of sports shoes and new product development in the sports shoe industry. It discusses key topics such as product classification, branding, pricing strategies, marketing channels, and the marketing planning process. New products are developed to meet changing consumer needs and tastes. Branding helps differentiate products through symbols, slogans, and identity. Price wars can benefit consumers through lower prices but may hurt quality and service. Marketing channels distribute products from producers to retailers and consumers. Planning involves analyzing opportunities, targeting segments, and implementing strategies.

2. PRESENTATAION ON SP0RTS SHOES PRESENTEDBY:- VIVEK RANJAN ISMS 1103

3. PRODUCTProduct is anything that satisfies human wants .

4. CLASSIFICATIONOn the basis of tangibilityOn the basis of purpose of useBased on functional lifeBased on shopping habitBased on price and qualityBased on product developmentBased on brand hierarchy

5. PRODUCT STRATEGYProduct item

6. Product line:- a)stretching b) line pruningCore product development

7. Packaging:-a)easy to carry b) easy to recognizePackaging strategy

8. NEW PRODUCT DEVLOPMENTConsumers seek better and improved sports shoes that are comfortable and provide value for money.

9. CLASSIFICATION OF NEW PRODUCTS New to the world

10. New product line

11. Addition to the existing product

12. Cost reductionCHALLENGES IN NEW PRODUCT DEVELOPMENTAverage age of a product on decline

13. Consumers taste changes regularly

14. Competitors come up with new productBRAND MANAGEMENTMarketing relies on branding to give product /services an identity ,personality, image etc.For ex.:-NIKE is the name of the company. Air turbulence is its brand.

15. BRAND CONCEPTNIKE symbol is kxhsxjs . Its punch line is “no pain no gain”.Similarly ADIDAS symbol is . Its punch line is “impossible is nothing. These punch line and symbols differentiate one company with other.

16. BRAND IDENTITYIndividual name

17. Product group family name

18. Blanket family

19. Multi - brandingPricingstrategySince shoes market is facing stiff competition so companies adopt to competition based approach to price the sport shoes . In this the different strategy are:-Competitive approach

20. Going rate approach apart from that companies also resort to psychological pricing. In this the different types of pricing strategy are:-

21. Image pricing

22. Reference pricingPRICE WAR Reasons for price war:-To capture the maximum percentage of market.

23. To capture the customer of other brand.

24. To ward off competition and competitors.Benefits to consumersWide range of shoes available in the market .

25. Better product at lower price.Loss to the customerLow quality

26. Less after sales servicesHow to fight price war?Diagnosis

27. Prescription

28. cureMarketing channelMarketing channels are set of Interdependent organization that make a product or services available in the market.

29. Channel for sport shoesProducer wholesaler retailer consumer

30. Some companies like Adidas opens their own showrooms to sell their product. For them the channel would be:-PRODUCER SHOWROOM CONSUMER

31. NATURE OF CHANNELGeographical distribution

32. Channel size

33. Characteristic of intermediariesTypes of intermediariesManufacturer’s representative

34. Distributors Sales force organizationTypes :-a)geographical b)single product / multi product

35. Marketing planningMarketing planning is the output of marketing planning process.

36. Marketing planning processAnalyzing marketing opportunities

37. Segmenting , targeting and positioning

38. Developing marketing strategy

39. Implementing market plan