Kristina Tirloni is a marketing and public relations professional with over 15 years of experience engaging audiences for governmental, non-profit, and corporate organizations. She has a background in strategic planning, marketing, product launches, and event planning. Her experience includes roles at the Texas Guaranteed Student Loan Corporation, Texas Classroom Teachers Association, and Texas Lottery Commission, where she developed strategic communication campaigns and secured over $600k in free media coverage. She holds a bachelor's degree in journalism and has received professional development training in photography and Photoshop.

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MARKETING & PUBLIC RELATIONS PROFESSIONAL
Creative and innovative PR expert with more than 15 years of experience engaging audiences for top organizations.
Leverages a broad PR foundation that spans governmental, non-profit, and corporate experience to motivate target
audiences and evangelize causes, services, and products. Communicative and engaging, with a demonstrated ability to
build lasting relations with diverse individuals and craft strategic, focused, and results-oriented messages.
A R E A S O F E XP E R TI S E
Communication  Strategic Planning  Marketing Plan Development  Product/Program Launches  Event Planning
PR O F ESSI O N AL EX PER I EN C E
TEXAS GUARANTEED STUDENT LOAN CORPORATION (TG), Austin, TX 2008 – 2015
Media & Public Relations Manager
 Strengthen corporate communication/marketing by managing strategy development, coordination, & execution.
 Extended organizational reach by developing/implementing multimedia PR and marketing campaigns.
 Determine success of communication and marketing techniques by analyzing data and researching results.
Achievements:
 Secured media promotion of FAFSA completion initiative, gaining Univision/like media support totals of $10K.
 Coordinated $18K sponsorship package with Texas Counseling Association that resulted in annual membership,
conference exhibition, conference signage, contributed newsletter content, and website placement.
 Met budget and promotion goals by creating Texas Financial Aid Information Center communications initiatives,
including print materials, public service announcement, and local business promotion, for under $50K.
 Acquired more than $600K in free press mentions in 2015 by creating and contributing communications concept
and materials that promoted organizational initiatives and business strategies.
TEXAS CLASSROOM TEACHERS ASSOCIATION, Austin, TX 2006 – 2008
Media & Public Relations Liaison
 Garnered positive reputation by serving as media contact/spokesperson or providing subject matter experts.
 Extended organizational reach by developing/implementing multimedia PR and marketing campaigns.
 Bolstered membership by serving as organizational recruiter at teacher organizations.
Achievements
 Developed membership outreach campaigns, including peer-to-peer awards program and public service
announcement recognizing outstanding teachers.
 Established organization as expert in K-12 education and policy implications by working with executives, board
of directors, and members to develop appropriate messaging.
TEXAS LOTTERY COMMISSION, Austin, TX 1999 – 2006
Media Relations & Information Specialist III
 Generated interest in lottery-related topics by developing press releases, advisories, and other press materials.
 Engaged audience by developing agency messaging and content for internal/external audiences via various
communication vehicles, including website.
Achievement:
 Situated organization to achieve goals by overseeing key product launch initiatives and special events, including
agency milestone anniversary and city-wide Austin event.
ED UC AT I O N & PR O F ESSI O N AL D EVELO PM EN T
 1993-1997 Bachelor of Science, Journalism, University of North Texas
 2015 Photography 101
 2015 Basic Photoshop

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REC O G N I T I O N & V O LUN T EER I SM
 2014 Leadership Leander ISD graduate
 International Association of Business Communicators, 2013 Bronze Quill Award, Communications
Management: Social Responsibility
 2004 Best of Texas Certificate of Merit Honoree from the Texas Public Relations Association
 Leander ISD Educational Excellence Foundation (LEEF), member of the Board of Directors