Solomon Huesu is a Brand Development Manager with over 6 years of experience in advertising, public relations, digital marketing, product development and brand strategy. He has held roles at several marketing and branding agencies where he implemented campaigns, increased sales and brand awareness, and reduced costs. Huesu is seeking new opportunities and provides his contact information as well as an extensive summary of his work history, education, skills and references.

1. HUESU, SOLOMON OLUSEGUN
Address: 5, Alhaji Awolesi Street, Elesin, Ikorodu,Lagos.
Tel: 08023830614; Email: solomonhuesu@gmail.com
Profile
I am a Brand Development Manager with 6+ years’ experience in ATL and BTL Advertising, Public Relations
and Digital marketing. I have expertise in product development, brand strategy creation and implementation,
content marketing, media buying, consumer insights and project management.
Biodata
Gender: Male Date of Birth: 10th
March, 1979 Marital Status: Married
Work Experience
Giant Beverages Ltd Dec 2013 – Present
Brand Development Coordinator
 Managed media and public relations activities for corporate and products brands. Our flagship brand Valmont
got over 60 media mentions within the first month of launch and average of 30 mention in subsequent months.
 Designed and crafted traditional marketing and e-marketing materials on a range of projects, for brochures,
websites and social media. These activities led to Valmont emerging as a ‘’Finalist Best New Brand’’ at the
Global Bottle Water Award 2015, in Lisbon Portugal within 6 months of the product coming to the market.
 Designed and implemented experiential marketing strategies that increased product/brand awareness and sales by
60% within the first month of launch.
 Gleaned and utilized information from industry reports to create strategies that boosted revenues and helped
activate new revenue streams.
 Managed human and material resources to ensure cost and time-effectiveness during projects.
 Carried out quantitative and qualitative marketing research/analysis to identify new trends in consumer behavior
and used data to map out marketing strategies to target existing customers and activate new customer channels.
 Coordinate the production of brand collaterals which resulted in 25% reduction the cost of producing them prior
to my joining the company
 Buy media space in traditional media and was able to achieve an average 20% discount on the cost of placing
adverts.
Brandlife Ltd Jan 2013 – Dec -2013
Brand Activation Executive
 Initiated and executed over 200 experiential marketing campaigns for several blue chip clients within 18 months.
 Initiated and implemented open market storm, mall activation and customer summit for clients with 30% average
increase in sales per activity.
 Designed and implemented Public Relations strategies for clients that led to an average of 35 media mentions per
month and increase in brand awareness by up to 30%.
 Developed and formulated promotional activities that led to 30% rise in the volume of HP officejet printers per
quarter.
 Documented and submitted detailed reports per project and generated content for RFPs.
Sezmon Concepts June 2010 - Dec 2012
Brand and Business Development Executive
 Coordinated the development and implementation of brand strategies that led to the acquisition of 5 new clients
for the business within 6 months of joining the business.
 Oversaw the process of developing marketing resources for over 50 clients quarterly.
 Conducted quarterly marketing research and surveys and developed strategies that ensured product and brand
quick adaptation to latest market trends.
 Planned and implemented large scale promotional campaigns as well as developing proposals for at least 5 clients

2. monthly.

 Led and coordinated different presentation sessions to both internal and external clients on project development,
delivery and implementations.
Moore Advice Branding agency Jan2009-June2010
Copy Writer/Account Planner
 Developed and implemented over 70 pieces of creative contents for all communication and advertising channels.
 Initiated media strategies and developed contents for all campaigns including email, print, digital outdoor and
social media that increased brand awareness and sales by 45% and 30% respectively.
 Planned and executed media buy-in for 10+ clients.
 Developed and implemented brand strategies that increased client’s brand awareness and generated over an
average of 50% return on investment for clients.
 Led a team of 8 in conducting marketing research about promotions activities, leading to consumer behavior
insights that led to the introduction of new products lines and expansion of the bottom line by more than 20%
on the average.
Edge Kreations Feb 2006 - Dec 2008
Copy Writing Executive
 Authored over 100 creative contents for all communication and advertising channels.
 Developed scripts for 30+ Television and Radio Campaigns
Education
Lagos State University (LASU), Ojo, Lagos. 2000-2004
 Obtained a B.A English Language with distinctions in Lexicology.
 Led a class of 200 students as Class Representative for 3 consecutive sessions
Abesan High School, Lagos State 1993-1999
West African Senior School Certificate Examination.
Certifications
Nigeria Institute of Public Relation (Obtained a Certificate in Public Relation) 2001-2003
Skills & Competences:
Computing:
 Microsoft Office Suite – Word, Excel, Power Point.
Communication:
 Articulate and very effective working with people of different backgrounds and temperament.
 Accurately record, remember, and verbally communicate detailed information.
 Good command of the English language with strong written and transcription skills.
 Good negotiation and presentation skills
Organization & Time Management:
 A problem solver who quickly grasps complex situation and turns them into manageable tasks
 Produce quality work even when under extreme time pressure and deadlines
 Proven ability to understand and follow complex instructions to successful conclusions.
Technical:
 Experienced in editing and proofreading lengthy documents with focus on word definitions, spelling and
sentence structure
 Work with technical vocabularies from a variety of fields.

3. Interests
Travelling, listening to music, Reading, Watching documentary and Networking.
References:
Mrs. Bidemi Biodun- Oladoye Mr. Muyiwa Oseni
Brand and Business Development Manager, Senior Auditor,
Capital Express Assurance Plc. KPMG Nigeria.
08034108223 08039754080