- Kelly Houtari is an experienced internal communications leader who has worked at Fortune 500 companies like Toyota, Nike, and Raytheon.
- She has expertise in areas like employee engagement, change management, digital communications, and crisis management.
- At her previous roles, she led the development of award-winning internal communication campaigns and initiatives that improved employee understanding, engagement, and culture.
A look at the public relations industry today, PR's role as management discipline driving organisational success and the opportunity for practitioners.
#FuturePRoof at the Public Sector Communications Academy 2016Sarah Hall
A #FuturePRoof workshop by Sarah Hall for the Public Sector Communications Academy 2016.
St George's Hall, Liverpool, 1st and 2nd November, 2016. Follow #CommsAcad on Twitter for more information.
President Muhammadu Buhari has approved the process for the Central Bank of Nigeria, CBN, to commence payment of N65,000 to each former militants in the Niger Delta.
Environmental Employee Engagement Roadmap: How to Build a Streamlined Program...glassmandg
Environmental Employee Engagement Roadmap™ is the reference guide I wish I had when engaging 26,000 mostly millennial employees spread across 1,300 sites. It shows “how to” scale up, measure performance, and rapidly deliver quantitative business results. User-friendly tools include a self-assessment, workplans, and practical tips. The method can be used to engage millennials, employees, customers, and the general public.
A look at the public relations industry today, PR's role as management discipline driving organisational success and the opportunity for practitioners.
#FuturePRoof at the Public Sector Communications Academy 2016Sarah Hall
A #FuturePRoof workshop by Sarah Hall for the Public Sector Communications Academy 2016.
St George's Hall, Liverpool, 1st and 2nd November, 2016. Follow #CommsAcad on Twitter for more information.
President Muhammadu Buhari has approved the process for the Central Bank of Nigeria, CBN, to commence payment of N65,000 to each former militants in the Niger Delta.
Environmental Employee Engagement Roadmap: How to Build a Streamlined Program...glassmandg
Environmental Employee Engagement Roadmap™ is the reference guide I wish I had when engaging 26,000 mostly millennial employees spread across 1,300 sites. It shows “how to” scale up, measure performance, and rapidly deliver quantitative business results. User-friendly tools include a self-assessment, workplans, and practical tips. The method can be used to engage millennials, employees, customers, and the general public.
FUTURIST AND DIGITAL NATIVE: DRIVING CORPORATE MARKETING, BRANDING & MESSAGING ACROSS DIGITAL AND PHYSICAL PLATFORMS
Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 6+ years
of experience planning, developing and executing effective and pragmatic marketing campaigns and strategies. Consistently
drive end user interest, expand outreach, and capture additional visibility and exposure through solutions-oriented marketing
plans policy development for up to 500 business accounts. Methodical senior marketing professional with social media
engagement experience, as well as partnering with different cultures and adapting to gain buy-in and drive change while
raising the bar, and educating and growing marketing teams at a local level.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Huotari resume 3 22
1. K e l l y A . H u o t a r i
P: 503.347.2870 • E: KAHUOTARI@GMAIL.COM
P R O F E S S I O N A L S U M M A R Y
Creative and collaborative internal communications leader with experience building, developing and leading teams in
driving successful employee and change communications at Fortune 500 companies including Toyota North America,
NIKE, Inc. and Raytheon.
E X P E R T I S E
Global Corporate Internal
and Integrated
Communications
Executive Communications
Employee Engagement
Change Management
Culture Transformation
HR Communications
Digital and Social
Communications
Team Leadership and
Talent Development
Budget and Vendor
Management
Strategy, Content and Message
Development
Video, Event and Television
Production
Speechwriting
Journalism
Crisis and Issue Management
C A R E E R H I G H L I G H T S
Raytheon Space and Airborne Systems
Built and led award-winning, high-performing Internal Communications and External Marketing team
including designing the organization and hiring for 90% of the positions.
Developed and led multi-year internal communication campaign that resulted in an 81 percent increase over
three years in employee understanding of the Raytheon Space and Airborne Systems’ business strategy.
Designed and led campaign to ‘Advance the Culture’ at Raytheon that resulted in a 20 percent YOY average
increase for key employee engagement metrics.
Identified and mobilized key influencers in the Raytheon Supply Chain and Operations function, by leveraging
business network analysis methodologies and tools, to identify and solve key communications challenges,
positively impacting multiple KPIs.
Nike
Ideated, developed and led onsite, employee-led coverage of the 2012 London Olympics for Nike’s 48,000
global corporate and retail employees, delivering record-breaking metrics across multiple internal channels.
Developed and managed communications and training content for a global internal security campaign that won
Nike’s highest honor for excellence.
Led development and rollout of Nike’s first internal social media platform, achieving 62 percent adoption in
year one.
Children’s Institute
Mobilized and engaged thought leaders, high-profile philanthropists, and government (including the Governor)
and business leaders to persuade the Oregon State Legislature to increase funding for Oregon Head Start by
$35 million per year in a difficult budget environment.
Solicited and wrote grants, receiving 100 percent of all funds requested.
Multnomah County
Convened business and county leaders to develop a tool and marketing campaign for low-income Oregonians
to learn about and access 29 safety net programs. The tool and campaign were credited as helping Oregon
achieve the highest rate of Food Stamp participation in the nation and increasing Summer Food participation
by over 500 percent.
P R O F E S S I O N A L E X P E R I E N C E
2. ROI Communication Consulting/Toyota North America, Plano, Texas; Vice President, February 2015 to
present
Providing strategic consultation and creating communications including videos, speeches, presentations and more for
29 senior executives at Toyota North America for internal and external audiences as part of the company’s massive
restructuring and move to Plano, Texas
Oversee intranet
Responsible for new business development and proposal creation
Raytheon, SAS, McKinney, Texas; Global Internal Comms and Brand Director August 2012 to January 2015
Built and led new geographically distributed 12-person Global Internal Communications and External
Marketing team including hiring and onboarding staff, and developing new channels, editorial guidelines,
processes and metrics.
Provided communications counsel and strategic partnership for the business president and his executive
leadership team.
Developed and led internal communications team in executing a multi-year initiative, events and collateral
to educate and empower managers to share the strategy with frontline employees.
Developed and led external employment branding campaigns using targeted social media and print
channels.
Led change communications for mergers and acquisitions, and headquarters move in partnership with HR.
Led ‘Advance the Culture’ initiative to drive cultural change needed for the business to succeed in an
increasingly competitive global defense market.
Partnered with functional leaders, including in HR, to develop and implement internal initiatives and
campaigns.
Oversaw editorial calendar and content for all internal communications channels and events including the
business president’s quarterly all hands meetings and other high-profile meetings.
Led external global marketing strategy, budget, collateral development and media buys for high technology
programs.
Led team in crisis response.
NIKE, Inc., Beaverton, OR; Sr. Internal Corporate Comms Mgr./Corporate Communications December 2007
to 2012
Led internal communications team in developing and implementing strategic communications, change
initiatives, large events and collateral for the CEO, business presidents and senior vice presidents for one of
the world’s foremost brands.
Led eight-person global internal communications team and oversaw internal channels including the intranet
and social media platform.
Developed strategy and oversaw execution of internal campaigns for 48,000 corporate and retail employees across 160
countries, numerous cultures and multiple languages.
Led production of annual global employee awards ceremony and events featuring top executives and tier-one athletes
for a diverse, global audience.
Selected and managed creative agencies, overseeing concepts, scheduling and budgets, for a broad range of
campaigns and collateral including Nike’s first internal social media platform.
Led global change management initiatives across multiple cultures and languages.
Led teams in producing videos and other collateral for global external and internal distribution including at
the 2012 London Olympics and the World Basketball Festival in New York City.
Led development of social, digital and internal communications systems, tools and strategies in partnership
with IT and outside agencies.
Children’s Institute, Portland, OR; Communications & Development Director January 2006 – December 2007
Led communications, recruiting and fundraising for statewide coalition of philanthropists, business leaders, community
leaders and early childhood experts to influence early childhood policy and increase early education funding for
underprivileged children.
Worked with statewide television, radio and print outlets to secure earned media opportunities.
Developed external communications strategies, messaging, creative concepts and materials including videos, digital
3. collaboration platforms, legislative toolkits, white papers, reports and more.
Developed and managed operating, grant and program budgets.
Multnomah County, Portland, OR; Communications Director March 2001 – January 2006
Developed and deployed strategic communications informing media and an economically and culturally diverse
public audience about new and changing county, state and federal policies and programs.
Selected and oversaw creative agencies in producing and placing marketing materials such as out-of-home
advertising, digital media and television/radio PSAs.
Served as Public Information Officer on range of topics including education, health and social services.
Marcom Consultant/Writer Portland, OR; 1994 – 2001
Consulted on cam paign and m essage development for product launches and services offered by Fortune 500
companies including Microsoft, Intel, HP, Symantec and Sequent.
Produced corporate image films, POS displays, websites and training programs and wrote feature articles for
national, regional and local magazines and business publications.
Television News Anchor/Reporter/Producer for KGW‐TV and others
Television news journalist at stations throughout the northwestern U.S. anchoring, reporting and producing newscasts,
news specials and daily deadline-driven news reports on a vast array of subjects.
E D U C A T I O N
University of Washington BA, International Studies, The Henry M. Jackson School of
International Studies
BA, Economics
Dean’s List
Mortar Board