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Your Digital Presence: What Makes People Click (Canberra)

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Bluewire Media
Bluewire Media

The document discusses strategies for improving engagement on digital platforms like blogs, email marketing, and LinkedIn based on data and experiments from Bluewire Media and Adam Franklin. Some effective tactics include using tailored and personal messaging with a single clear call to action, text-only emails, and including words like "FREE", "INVITE", or a person's name in subject lines to increase open and click-through rates.

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Your Digital Presence What Makes People Click Adam Franklin (Bluewire Media)
Blogging @Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
33% CTR @Franklin_Adam
40% OR 25% CTR @Franklin_Adam
Tailored 1 call to action Personal @Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Best performing emails - text only! @Franklin_Adam
28-35% open rate $7,000 sales @Franklin_Adam
Email marketing • Battle of the Subject Lines and From Names @Franklin_Adam
• Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam
10% 6% 31% • Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam
• Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam
34% • Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam
• [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam
13% • [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam
[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass @Franklin_Adam
27% [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass @Franklin_Adam
• [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam
7% (10% higher open rate) • [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam www.bluewiremedia.com.au/speaking/aim2014canberra
www.bluewiremedia.com.au/speaking/ aim2014canberra @Franklin_Adam
! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam CONNECT
Your Digital Presence: What Makes People Click (Canberra)

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