How to create FOMO and become a Social Influencer - a talk by May King Tsang - Delivered to the University of Lincoln MSc Digital Marketing Students - October 2019

1. How to create FOMO*
and become a Social
Influencer - a talk by
May King Tsang
* Fear of Missing Out

2. About Me: from May King Tsang to 

3. Now I’m a FOMO Creator
Influencer!

4. In the beginning

5. How did I create FOMO for MayKing Tea?
By doing things differently with a creative brain

6. How did I create FOMO for MayKing Tea?

7. From #maykingmistakes to #MayKingItHappen
• No business strategy
• Not following up
• Too scared to prospect / cold call
• Agreeing to meet with everyone for a cup of tea
• Having meetings lasting 2 hours+
• Helping everyone / not asking for the sale
• Not asking for help

8. From #maykingmistakes to #MayKingItHappen
 More strategic / focussed / consistent
 Followed up
 Tried prospecting / cold calling
 More selective in whom I meet
 Meetings would last up to an hour
 Helped some people / did some calls to action
 Asked for help / Hired business mentors / talked to my sister and
friends who own businesses

9. From #maykingmistakes to #MayKingItHappen

10. From #MayKingTea to #FOMOCreator
The RESULTS
# Total Tweets: 3145 total tweets.
# Most Active: 1239 total tweets from
@andrewandpete (695) and @maykingtea’s
accounts (544)
The DETAILED RESULTS
# Total (Potential Impact): 28.5 million
# Highest impact: 17 million accounts
(@andrewandpete 12mill+ @maykingtea
4.9mill

11. From #MayKingTea to #FOMOCreator
I was on a train going TO Newcastle TO #ATOMICON and I
was getting FOMO [from reading your tweets] and I was
actually going to the event…I was like ‘Oh! I’m missing out!
But I’m actually going!’ So yeah, it does work! Alex
Curtis, Lead Generation for Financial Services Podcast
Interview with May King Tsang, 30th April 2019

12. JanetMurray hired MayKingTsangto coverher conference#BYALive.
MayKing Live Tweeted, FacebookLived, InstagramStoriedand
LinkedInon behalf Janet’s accounts.
TheRESULTS
# TotalTweets:2,215tweets
from115contributors
# Most Active: 1136tweetscame fromthe2accounts MayKing
managedjan_murray(836) @maykingtea(540)
The DETAILED RESULTS
# Total (PotentialImpact): 31.7million
# Highest impact: 26+ million accounts (@jan_murray 20.9 mn+
@maykingtea5.2million)

13. How I became THE #FOMOCreator
 More strategic / focussed / consistent Social Media Content

14. How I became THE #FOMOCreator
Referrals

15. How can YOU create FOMO for yourself?
 Complete profile
 Engage with companies you’d like to work with
 Build your personal brand / document your life,
hobbies, jobs, dreams, goals
 Engage with industry leads / social influencers
 Create a 1 mi video now about today!
 DON’T GIVE UP – YOU’VE GOT THIS!!

16. http://bit.ly/GettingStartedTwitterYT http://bit.ly/GettingStartedTwitterSS
http://bit.ly/GettingKnownYT http://bit.ly/GettingKnownSS
https://www.slideshare.net/maykingtsang
https://www.slideshare.net/maykingtea
Social Media Resources
/maykingtea/maykingfomo-podcast/
https://www.pinterest.co.uk/maykingtea/twitter-training/

17. NealSchaffer.com

18. Tim Williams – Founder of Onalytica

19. May King
Tsang
Thanks for Listening
@maykingtea