The Adviser Academy - Week 1 with Adam Franklin
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Week 1 of the digital marketing strategy course covered defining a company's web universe and buyer personas. The presentation addressed common objections to starting a digital marketing effort such as lack of time or skills. It introduced a sample buyer persona for Nicola, a corporate marketing manager who wants to improve her company's web and social media presence. The slides encouraged attendees to share comments or questions on Twitter using #Franklin_Adam and provided contact details to request templates discussed in the presentation.
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The Adviser Academy - Week 1 with Adam Franklin
- 1. Week 1: Digital marketing strategy: Your web universe and buyer personas Adam Franklin @Franklin_Adam
- 3. Show of hands Level 1 - 10?
- 6. 1. Negative comments 2. Get fired or sued 3. It’s too late to start 4. No time 5. Don’t know where to start… no skills 6. I don’t need it 7. I can’t trust my team 8. I’ll make mistakes 9. Waste of time and $$$…. No ROI 10. Can’t keep up with content creation Your fears or objec?ons?
- 7. Don’t have ?me? No time? @Franklin_Adam
- 9. Tweet Tweet!
- 10. Tweet Tweet!
- 11. Tweet Tweet!Buyer persona Nicola • Corporate marke?ng manager • Interested CEO + Suppor?ve IT • 4 days a week • wants to webify her marke?ng and keep up with social media
- 12. Tweet Tweet!
- 16. Email: adam.franklin@bluewiremedia.com.au Subject: Templates Bluewire News “No, thanks” = No Bluewire News bluewiremedia.com.au/speaking/adviseracademy
- 18. Thank you & tweet me your notes! @Franklin_Adam adam.franklin@bluewiremedia.com.au