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PERSONAL BRAND EXPLORATION
Anyah Lewis
Project & Portfolio I: Week 1
June 5th, 2022
Hello, My name is Anyah Lewis. I am a woman
who believes in body positivity and every
fi
gure
of a woman is beyond beautiful. I promote the
saying “beauty is only skin deep” all while also
providing clothing that eliminates the female’s
fi
gure so that they will also physically feel
comfortable in their beauty. I love to take create
content that encourages woman to love
themselves a little more. I also showcase my
hobbies and give tips on how to
fi
nd your
passion in life and how to use it to your best
advance.
IDENTITY
PROFESSION
Potential Job Titles:
• YouTube in
fl
uencer
• Fashion designer
• Organic skincare/supplement seller
BRAND ARCHETYPE - My brand
stimulates around the Lover’s archetype.
I not only want to make others feel
special and meet their needs but I also
want to make human connections with
my customers. This brand values
togetherness and collaboration, that is
something we are lacking in today’s
society. Love is vital and we all need it.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Jackie Aina
Outreach Plan:
• I will reach 500k subscribers on YouTube.
• Reach out through email and Instagram direct
messages or have my supporters tag her in my
comments.
• Formally introduce myself at an in
fl
uencer party, and
showcase my content ideas that we can do together.
Beauty Guru and In
fl
uencer
at YouTube
Beatrice Dixon
Outreach Plan:
• Make my organic plat based products and become a
best seller in my current town.
• Send an email asking to collaborate.
• After launching my brand, we will video chat and speak
of meeting up and collaborating.
PROFILE
PICTURE
CEO & Founder of Honey Pot
Rihanna
Outreach Plan:
• Have Instagram in
fl
uencers promote my clothing brand.
• Become a brand ambassador for her brand and to
possibly meet her.
• Meet her on the red carpet in 2025, formally introduce
myself and my business and speak of potential
collaboration.
PROFILE
PICTURE
CEO & Founder of SavagexFenty
and Fenty Beauty
GOALS
Short Term: (Immediately After Graduation,2024)
• I will grow my brand awareness online by consistently
posting on both my Instagram and YouTube.
‣ I will increase my followers by 800k followers
by March 14th, 2024.
Mid Term: (2026)
• I will be well known in the beauty and fashion
industry.
‣ My businesses sales will grow by 20% every
year leading up to the year 2026, making my
online brand awareness more relevant and
recognizable.
Long Term: (2035)
• Have name listed on the Forbes List as a Billionaire.
‣ I will have 2 successful 7-
fi
gure businesses
while touring and doing TedTalks and having
the #1 selling book about business and
marketing.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Video creation and editing software
SOFT
HARD
Novice / Adept / Expert
Word processing software Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Creative Thinking Novice / Adept / Expert
Computer aided design software
SOFT
HARD
Novice / Adept / Expert
Spreadsheet software Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Leadership Novice / Adept / Expert
I help women express their beauty by
making clothes that
fi
t every
fi
gure, sharing
beauty tips, and providing organic beauty
products.
PROMISE
CREDENTIALS
Work Experience:
• Content manager, Fashion Stylist, Social
media marketer, Digital marketer, Brand
strategist, Author, and Entrepreneur.
Education:
• Graphic Design, Coursera
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
Awards:
• Best selling Author
• Best Black Owned Clothing brand
• Forbes 100 most powerful women
• Forbes 30 under 30
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Cameo Wells
Industry Experience:
• Associate Director of Admissions at
Norwich University
Education:
• Digital Marketing MA, Full Sail University
Leadership Experience:
• Volunteered at local Youth Church
• Worked with the Vermont Ravens to redesign their
brand.
Skills and Pro
fi
ciencies:
• Leadership - 3 endorsements from Norwich university
• Teamwork - 2 endorsements from Norwich university
• Social Networking - 1 endorsement
Anyah Lewis
Overall Online Presence:
• Zero connections, unprofessional headshot, well
detailed pro
fi
le, zero published articles, inactive on
social media, is their LinkedIn URL customized? No.
• Grade: Average, 41 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Self employed Content Creator
Education:
• Digital Marketing B.S., Full Sail University
Leadership Experience:
• Hosted non-pro
fi
t march for Sickle Cell Awareness
• Volunteers at Children’s Hospital
Skills and Pro
fi
ciencies:
• Leadership - 2 endorsements from NWCH
• Integrity - 4 endorsements from L.W. Higgins High
School
• Creativity - 2 endorsements from Instagram creatives
and TikTok
Overall Online Presence:
• 2 well known connections, banner image customized,
unprofessional headshot, well detailed pro
fi
le, very
active on other social media, is their LinkedIn URL
customized? No
• Grade: Average, 30 out of 100
COMPETITION
Carla Johnson
Noteworthy Experience:
• Member at Dreamers & Doers
• Chief, Board of Advisors, B2B Marketing
Anyah Lewis
HEADSHOT HEADSHOT
Industry Experience:
• Innovation architect, 10x Author, and
Global Keynote Speaker
Education:
• BSL / ICAN Leadership institute
Skills and Pro
fi
ciencies:
• Storytelling - 44 endorsements
• Public speaking- 78 endorsements
• Integrated Marketing - 99+ endorsements
Overall Online Presence:
• 99+ connections, banner image customized,
professional headshot, excellent detailed pro
fi
le, 10
published articles, active on other social media, their
LinkedIn is URL customized.
• Grade: Superior, 90 out of 100
Industry Experience:
• Self employed Content Creator
Education:
• Digital Marketing B.S., Full Sail University
Leadership Experience:
• Hosted non-pro
fi
t march for Sickle Cell Awareness
• Volunteers at Children’s Hospital
Skills and Pro
fi
ciencies:
• Leadership - 2 endorsements from NWCH
• Integrity - 4 endorsements from L.W. Higgins High
School
• Creativity - 2 endorsements from Instagram creatives
and TikTok
Overall Online Presence:
• 2 well known connections, banner image customized,
unprofessional headshot, well detailed pro
fi
le, very
active on other social media, is their LinkedIn URL
customized? No
• Grade: Average, 30 out of 100
BRAND POSITION
For women all over who needs guidance when it
comes to promoting self love and building their
brand identity, I provide authentic content and
human connection because realism and love is
what we are missing in today’s society.
“LOVE THYSELF”
NETWORKING &
MARKETING
Industry Events & Organizations
• Digimarcon Cruise
‣ April 16, 2023 | Orlando FL, Royal Caribbean Cruise
• VidCon
‣ Summer 2024 | Anaheim, CA
• VidSummit
‣ September 2024 | Los Angeles, CA
Digital Marketing
• Primary Content: I will create creative content such as videos
and quotes to repost, I will also have a Podcast, Ebook and
blog.
• Primary Tools: I will use Instagram, YouTube, TikTok and
LinkedIn very often to promote my brand awareness and
publish my content.
• Website: I will use my digital portfolio site to help me manifest
my dreams, Each week I will review my portfolio and do what
it takes to meet all my goals.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• I hope to meet a mentor that will help me progress in
my marketing career. They should live the luxury life
and their core values should meet mine. DATE TO EST.
PARTNERSHIP: December 12th, 2024
Formal Education
• Digital Marketing B.S. Full Sail University Mar 8, 2024
• Graphic Design Course Full Sail University Nov 16,
2024
Technical Skills
• Graphic Design- Full Sail University, Nov, 2024
• Marketing - Full Sail University, Mar, 2024
• Social Media Expertise - Full Sail University, Mar, 2024
Soft Skills
• Teamwork - Full Sail University, Mar, 2024
• Leadership- Full Sail University, Nov, 2024
• Creativity- Full Sail University, Mar, 2024
Anyah Lewis
You know Self Hate? Well, what I do is celebrate Self Love. In fact, I have
an entire site all about self love and how to identify your self brand.
“
REFERENCES
Mitchell, J.A. (2017). Changes to citation
formats shake the research world. The
Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/
reference-management/reference-manager
https://www.onetonline.org/link/summary/
27-1022.00
https://www.onetonline.org/link/summary/
27-3043.05
https://thehelm.co/honey-pot-company-
founder-beatrice-dixon-interview/
https://www.linkedin.com/in/cameolamb/
https://www.linkedin.com/in/carlajohnson/
https://www.mediaequipt.com/youtube-
conventions/

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Lewis_Anyah_DMBS_PB1_2022-06.pdf

  • 1. PERSONAL BRAND EXPLORATION Anyah Lewis Project & Portfolio I: Week 1 June 5th, 2022
  • 2. Hello, My name is Anyah Lewis. I am a woman who believes in body positivity and every fi gure of a woman is beyond beautiful. I promote the saying “beauty is only skin deep” all while also providing clothing that eliminates the female’s fi gure so that they will also physically feel comfortable in their beauty. I love to take create content that encourages woman to love themselves a little more. I also showcase my hobbies and give tips on how to fi nd your passion in life and how to use it to your best advance. IDENTITY
  • 3. PROFESSION Potential Job Titles: • YouTube in fl uencer • Fashion designer • Organic skincare/supplement seller BRAND ARCHETYPE - My brand stimulates around the Lover’s archetype. I not only want to make others feel special and meet their needs but I also want to make human connections with my customers. This brand values togetherness and collaboration, that is something we are lacking in today’s society. Love is vital and we all need it. [BROAD OCCUPATION] for [INDUSTRY/ MARKET] Picture Relevant to Your Industry Goes Here
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Jackie Aina Outreach Plan: • I will reach 500k subscribers on YouTube. • Reach out through email and Instagram direct messages or have my supporters tag her in my comments. • Formally introduce myself at an in fl uencer party, and showcase my content ideas that we can do together. Beauty Guru and In fl uencer at YouTube Beatrice Dixon Outreach Plan: • Make my organic plat based products and become a best seller in my current town. • Send an email asking to collaborate. • After launching my brand, we will video chat and speak of meeting up and collaborating. PROFILE PICTURE CEO & Founder of Honey Pot Rihanna Outreach Plan: • Have Instagram in fl uencers promote my clothing brand. • Become a brand ambassador for her brand and to possibly meet her. • Meet her on the red carpet in 2025, formally introduce myself and my business and speak of potential collaboration. PROFILE PICTURE CEO & Founder of SavagexFenty and Fenty Beauty
  • 5. GOALS Short Term: (Immediately After Graduation,2024) • I will grow my brand awareness online by consistently posting on both my Instagram and YouTube. ‣ I will increase my followers by 800k followers by March 14th, 2024. Mid Term: (2026) • I will be well known in the beauty and fashion industry. ‣ My businesses sales will grow by 20% every year leading up to the year 2026, making my online brand awareness more relevant and recognizable. Long Term: (2035) • Have name listed on the Forbes List as a Billionaire. ‣ I will have 2 successful 7- fi gure businesses while touring and doing TedTalks and having the #1 selling book about business and marketing.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Video creation and editing software SOFT HARD Novice / Adept / Expert Word processing software Novice / Adept / Expert Adaptability Novice / Adept / Expert Creative Thinking Novice / Adept / Expert Computer aided design software SOFT HARD Novice / Adept / Expert Spreadsheet software Novice / Adept / Expert Teamwork Novice / Adept / Expert Leadership Novice / Adept / Expert
  • 7. I help women express their beauty by making clothes that fi t every fi gure, sharing beauty tips, and providing organic beauty products. PROMISE
  • 8. CREDENTIALS Work Experience: • Content manager, Fashion Stylist, Social media marketer, Digital marketer, Brand strategist, Author, and Entrepreneur. Education: • Graphic Design, Coursera • Digital Marketing, B.S., Full Sail University (Exp. 2024) Awards: • Best selling Author • Best Black Owned Clothing brand • Forbes 100 most powerful women • Forbes 30 under 30 Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Cameo Wells Industry Experience: • Associate Director of Admissions at Norwich University Education: • Digital Marketing MA, Full Sail University Leadership Experience: • Volunteered at local Youth Church • Worked with the Vermont Ravens to redesign their brand. Skills and Pro fi ciencies: • Leadership - 3 endorsements from Norwich university • Teamwork - 2 endorsements from Norwich university • Social Networking - 1 endorsement Anyah Lewis Overall Online Presence: • Zero connections, unprofessional headshot, well detailed pro fi le, zero published articles, inactive on social media, is their LinkedIn URL customized? No. • Grade: Average, 41 out of 100 HEADSHOT HEADSHOT Industry Experience: • Self employed Content Creator Education: • Digital Marketing B.S., Full Sail University Leadership Experience: • Hosted non-pro fi t march for Sickle Cell Awareness • Volunteers at Children’s Hospital Skills and Pro fi ciencies: • Leadership - 2 endorsements from NWCH • Integrity - 4 endorsements from L.W. Higgins High School • Creativity - 2 endorsements from Instagram creatives and TikTok Overall Online Presence: • 2 well known connections, banner image customized, unprofessional headshot, well detailed pro fi le, very active on other social media, is their LinkedIn URL customized? No • Grade: Average, 30 out of 100
  • 10. COMPETITION Carla Johnson Noteworthy Experience: • Member at Dreamers & Doers • Chief, Board of Advisors, B2B Marketing Anyah Lewis HEADSHOT HEADSHOT Industry Experience: • Innovation architect, 10x Author, and Global Keynote Speaker Education: • BSL / ICAN Leadership institute Skills and Pro fi ciencies: • Storytelling - 44 endorsements • Public speaking- 78 endorsements • Integrated Marketing - 99+ endorsements Overall Online Presence: • 99+ connections, banner image customized, professional headshot, excellent detailed pro fi le, 10 published articles, active on other social media, their LinkedIn is URL customized. • Grade: Superior, 90 out of 100 Industry Experience: • Self employed Content Creator Education: • Digital Marketing B.S., Full Sail University Leadership Experience: • Hosted non-pro fi t march for Sickle Cell Awareness • Volunteers at Children’s Hospital Skills and Pro fi ciencies: • Leadership - 2 endorsements from NWCH • Integrity - 4 endorsements from L.W. Higgins High School • Creativity - 2 endorsements from Instagram creatives and TikTok Overall Online Presence: • 2 well known connections, banner image customized, unprofessional headshot, well detailed pro fi le, very active on other social media, is their LinkedIn URL customized? No • Grade: Average, 30 out of 100
  • 11. BRAND POSITION For women all over who needs guidance when it comes to promoting self love and building their brand identity, I provide authentic content and human connection because realism and love is what we are missing in today’s society. “LOVE THYSELF”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Digimarcon Cruise ‣ April 16, 2023 | Orlando FL, Royal Caribbean Cruise • VidCon ‣ Summer 2024 | Anaheim, CA • VidSummit ‣ September 2024 | Los Angeles, CA Digital Marketing • Primary Content: I will create creative content such as videos and quotes to repost, I will also have a Podcast, Ebook and blog. • Primary Tools: I will use Instagram, YouTube, TikTok and LinkedIn very often to promote my brand awareness and publish my content. • Website: I will use my digital portfolio site to help me manifest my dreams, Each week I will review my portfolio and do what it takes to meet all my goals. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I hope to meet a mentor that will help me progress in my marketing career. They should live the luxury life and their core values should meet mine. DATE TO EST. PARTNERSHIP: December 12th, 2024 Formal Education • Digital Marketing B.S. Full Sail University Mar 8, 2024 • Graphic Design Course Full Sail University Nov 16, 2024 Technical Skills • Graphic Design- Full Sail University, Nov, 2024 • Marketing - Full Sail University, Mar, 2024 • Social Media Expertise - Full Sail University, Mar, 2024 Soft Skills • Teamwork - Full Sail University, Mar, 2024 • Leadership- Full Sail University, Nov, 2024 • Creativity- Full Sail University, Mar, 2024
  • 14. Anyah Lewis You know Self Hate? Well, what I do is celebrate Self Love. In fact, I have an entire site all about self love and how to identify your self brand. “
  • 15. REFERENCES Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/ reference-management/reference-manager https://www.onetonline.org/link/summary/ 27-1022.00 https://www.onetonline.org/link/summary/ 27-3043.05 https://thehelm.co/honey-pot-company- founder-beatrice-dixon-interview/ https://www.linkedin.com/in/cameolamb/ https://www.linkedin.com/in/carlajohnson/ https://www.mediaequipt.com/youtube- conventions/