This document outlines Nicole Newman's background and expertise in marketing and business strategies. It discusses traditional and social media marketing techniques, and how to build a brand online using platforms like Facebook, LinkedIn, and Twitter. Key steps are outlined for defining marketing and financing strategies, including setting goals and metrics to measure returns. Next steps are provided for upcoming workshops focused on vision boards, working with female entrepreneurs, and using LinkedIn for business.

1. Nicole Newman
President/CEO of Newman Networks
September 29th, 2014

2.  Nicole Newman, Biography
 Vision
 Goals
 Marketing starts with a budget
 What is social media
 Traditional Marketing Techniques
 What is Marketing
 Build Your Brand
 Facebook Ads Work
 How does linkedin work?
 Next steps

3.  Born in Washington DC
 Graduate of the High School of
Engineering & Science
 MBA, University of Maryland
 15 years in Corporate America
 8 years in business at
Newman Networks
 Embraced Islam April 2010
Connie Grier said “She is always one step
ahead of the "expected" and formulates the
"inspired". She takes the time to explain
everything, and always turns the query back to
YOU and YOUR business. She is a wealth of knowledge, a sharp and
strategic planner, and a coach that coaches respectfully!

4. Your business can only grow as big as your vision
What is your vision https://www.youtube.com/watch?v=sIFYPQjYhv8

5.  Business is a three legged stool consisting of
the Product, Marketing, Financing

6.  What is the annual revenue goal?
 What is the profit margin on the sales?
 What is the Exit Strategy?
 Define the Marketing Strategy
 Define the Financing Strategy
 Loans/Lines of Credit
 Equity Positions
 Angel investors
J. Paul Getty “I would rather earn 1% of other
peoples money than 100% of my own effort”

7.  Accounting System
 Quickbooks
 Freshbooks
 Outright
 Product/Service
 Product, Placement
 Positioning, Price
 Positioning
 Must be seen by the customer 6 times before it
registers
 Measurable Return on Investment

8. Social media is online content built by people using
highly accessible and scalable publishing
technologies. At its most basic sense, social media
is a shift in how people discover, read and share
news, information and content.
It is the democratization of information, transforming
people from content readers into publishers.
Social media has become extremely popular because
it allows people to connect in the online world to
form relationships for personal, political and
business use.

9.  PUSH (TV, Radio, Newspapers, Magazines,
Billboards, Program Guides)
Versus
 PULL (Social Media, Websites, Radio
Interviews...)
"It is not who you know but who knows you" -
http://www.otiscollier.com/its-not-who-you-
know-but-who-knows-you/

10.  Marketing is belief in yourself transferred to someone
else.
 All people (someone else) are -
1) Customer
2) Potential Customer
3) Referral Marketing Partner
a. Local business
b. High School Classmate
c. College Alumni
Social Media is not who you know but WHO
KNOWS YOU!

11. • Plaxo
• Yelp

12. Marketing belief in yourself transferred to
someone else
 Testimonials
 Visual appearance
 Print
 Integrations -- Website
 YouTube
 Facebook
 Linkedin
 DEFINE YOUR SOCIAL MEDIA STRATEGY
Platform - Facebook
Platform – Linkedin
Platform - Twitter
Platform - Instagram
Platform - Yelp

13.  Facebook uses the power of influence (John
X likes the ad)
 Facebook uses the status updates as content
for the ad meaning the ads dynamically
change without programmer intervention
 Influence and Expert knowledge = Attraction
marketing

14.  Three levels of
Engagement
 On-line Resume
 continuous update
 can PDF
 Recommendations
 stand out from the
 crowd
 useful for job search
 Groups
 build common
interest
 target market

15.  Content to attract target market
 Landing Page (fan page is website for
Facebook)
 Favorite pages (reciprocal relationship with
other Businesses)
 Membership - what is their incentive to
 Become a fan
 Suggest to friends
 Automate tracking tools
 ADVERTISE!!!!!

16. Vision Board Workshop on October 19th,
2014 at The Mansion at Elkins Park
 Calling All Female Entrepreneurs Cohort 6
begins on October 12th, 2014
 Linkedin 102 “I have a profile, now
what?” workshop on November 6th, 2014
6th Annual Business Tech Expo is scheduled
for September 27th, 2014
RSVP
http://newmannetworks.eventbrite.com

17. Thank you for your support WORC-PA!
Next Webinars
October 16th 4pm – 5pm – Power your business with
Freshbooks - The cloud based accounting solution
Get started for FREE at
http://newmannetworks.freshbooks.com/refer/www