Visual Storytelling: Creating a Compelling and Engaging Brand Experience
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Visual Storytelling has always been a part of the human experience - from cave paintings and comic strips to training films and documentaries, visual narratives are an extremely effective way to engage participants in a virtual experience and establish a point of view that is truly unique. Technology has given us a plethora of affordable, high-quality visual options that has leveled the playing field allowing global participation and exposure. The sheer number and accessibility of this information has its drawbacks – creating a pool of want-to-be authors with pages of image content that is ubiquitous, uninteresting, inconsistent or perhaps counterproductive to the client’s communication and branding objectives.
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Visual Storytelling: Creating a Compelling and Engaging Brand Experience
- 1. Visual Storytelling Creating a Compelling Brand Experience MILHEMIMAGES Copyright 2010
- 2. Trust a professional with your brand MILHEMIMAGES Copyright 2010
- 3. Create a story within a story MILHEMIMAGES Copyright 2010
- 4. Get inside. Capture the soul. MILHEMIMAGES Copyright 2010
- 5. • People, products, processes, positioning • Historical timelines • Relationship transformation How to use visual stories MILHEMIMAGES Copyright 2010
- 6. A single image A picture is worth a thousand words
- 7. A single image “If I could tell a story with words, I wouldn’t have to lug this camera around”. Louis Hine
- 8. Goals Audience Style Create a compelling story Structure for action Linear path MILHEMIMAGES Copyright 2010
- 9. Provide clarity Explain concepts Show what you can’t see Guide viewers eye Describe what you cannot see yet MILHEMIMAGES Copyright 2010
- 10. Show what you can’t see PERSPECTIVE SPEED MILHEMIMAGES Copyright 2010
- 11. Show what you can’t see PERSPECTIVE SCALE MILHEMIMAGES Copyright 2010
- 12. Show what you can’t see PERSPECTIVE MILHEMIMAGES Copyright 2010
- 13. Show what you can’t see SAFETY MILHEMIMAGES Copyright 2010
- 14. Create a unique you
- 15. ? Create a unique you
- 16. Telling a good story MILHEMIMAGES Copyright 2010
- 17. A Detroit story MILHEMIMAGES Copyright 2010
- 18. A row house on Taft Street Google Maps
- 19. A dream house. 23 yrs in the making MILHEMIMAGES Copyright 2010
- 20. 13 different artists installations MILHEMIMAGES Copyright 2010
- 21. Symbols, icons and meanings MILHEMIMAGES Copyright 2010
- 22. A visionary and his story MILHEMIMAGES Copyright 2010
- 23. A walkway of languages MILHEMIMAGES Copyright 2010
- 24. Reach many viewers MILHEMIMAGES Copyright 2010
- 25. Define goals and audience The best stories are told within a story Best Practices Create a consistent image and message Establish a clear path from beginning to end Keep it simple – less is more MILHEMIMAGES Copyright 2010
- 26. Scott McCloud TEDEX Mediastorm.org References Slide:ology: Art and Science of Creating Great Presentations Images by © 2010 MILHEMIMAGES Also (iStockPhoto, Louis Hine, Lost Puppy) MILHEMIMAGES Copyright 2010
- 27. The More You See The More You Know Aldous Huxley QUESTIONS? Janice Milhem 734.997.9118 www.milhemimages.com