Building Web Communities That Add ValueDavid Terrar
Using the web community we built for Institute of Chartered Accountants of England and Wales professional member network as a case study, this presentation gives practical advice on how to build a better web community
Building Sustainable Corporate Web CommunitiesDavid Terrar
This is the latest version of my \"building better web communities\" presentation, as delivered at Arjen Strijker\'s SOMESSO conference in Zurich on 31-10-08. This needs a proper overhaul to make it Presentation Zen style, as a number of the slides fail the Guy Kawasaki 10/20/30 rule of Powerpoint. I\'ll be doing a new version soon, but I\'m also working on a re-write having puilled all these ideas into our new methodology.
5 Social Media Tips For PR Pros - Social Media and the New PR World OrderDell Social Media
Social media has changed the PR game. Not only does social media break news, but it is increasingly becoming a go-to resource for journalistic research. In this presentation, Dell’s Carly Tatum discusses tips to approaching public relations on the social stage.
Building Web Communities That Add ValueDavid Terrar
Using the web community we built for Institute of Chartered Accountants of England and Wales professional member network as a case study, this presentation gives practical advice on how to build a better web community
Building Sustainable Corporate Web CommunitiesDavid Terrar
This is the latest version of my \"building better web communities\" presentation, as delivered at Arjen Strijker\'s SOMESSO conference in Zurich on 31-10-08. This needs a proper overhaul to make it Presentation Zen style, as a number of the slides fail the Guy Kawasaki 10/20/30 rule of Powerpoint. I\'ll be doing a new version soon, but I\'m also working on a re-write having puilled all these ideas into our new methodology.
5 Social Media Tips For PR Pros - Social Media and the New PR World OrderDell Social Media
Social media has changed the PR game. Not only does social media break news, but it is increasingly becoming a go-to resource for journalistic research. In this presentation, Dell’s Carly Tatum discusses tips to approaching public relations on the social stage.
Strategic Focus for Social Media in Non-Traditional BusinessesCara Posey
Designed for Ohio Web Leaders, this presentation focuses on the benefits and challenges associated with using social media to support organizational goals in non-traditional businesses. It helps provide a basic framework on how to be a leader, building a case, identifying opportunities and challenges, proceeding with strategy and measuring qualitative and quantitative results. The presentation also looks at building solid relationships to provide a foundation for social media efforts.
Social Media is the online equivalent of Word of Mouth which really encapsulates its usefulness to businesses. In this presentation I cover the benefits of the main Social Media channels and demonstrate how effective usage of Social Media can increase customer loyalty whilst driving traffic back to your website
Starting Clients with Digital and Social Media MarketingSusan Chesley Fant
This presentation focuses on creating social media campaigns for businesses and starting new clients with using digital and social media. Social media is not a one size fits all for many organizations and this presentation focuses students on being able to introduce social media to best fit an organization by size, time and energy, budget, and industry.
Cultivating Social Capital - Community Engagement for Success in Sustainable ...elan Bailey
Presentation Summary:
Social Capital is the currency of sustainable enterprise.
Its development is integral to the adoption of sustainable practices and the diffusion of sustainable innovation.
Community Engagement is an ongoing process that cultivates social capital.
Engaging stakeholders and the extended community with a transactional mindset is the biggest barrier to cultivating social capital.
Presentation for Services Capstone Marketing 477 - covering how to start clients with social media marketing. Covers Facebook, Twitter, Instagram, Blogging, and Websites. Thinks about ROI and how to analyze a client's needs, wants, timelines and deliverables.
Presentation to the Darim Online Learning Network for Synagogues, March 2009. Paul Geduldig, Executive Director of Temple Sinai of Oakland, CA shared the case study of his congregations' work with Facebook.
Social Media for Social Change: The Community Summit 2014, Keenan WellarLiveWorkPlay
The Community Summit
June 18, Wenatchee, Washington
Keenan Wellar
LiveWorkPlay.ca (Ottawa, Canada)
Social Media for Social Change
Can agencies supporting inclusion for people with intellectual disabilities magnify their message and impact by contributing to and learning from engagement in social media networks?
As people with intellectual disabilities continue on their journey toward full inclusion in their communities, agencies must adapt their communications strategies to appeal and engage a wider audience.
LiveWorkPlay, one of the smallest (by budget) agencies in an urban community of 1,000,000 has utilized social media as a critical component in a broader communications strategy.
Strategic Focus for Social Media in Non-Traditional BusinessesCara Posey
Designed for Ohio Web Leaders, this presentation focuses on the benefits and challenges associated with using social media to support organizational goals in non-traditional businesses. It helps provide a basic framework on how to be a leader, building a case, identifying opportunities and challenges, proceeding with strategy and measuring qualitative and quantitative results. The presentation also looks at building solid relationships to provide a foundation for social media efforts.
Social Media is the online equivalent of Word of Mouth which really encapsulates its usefulness to businesses. In this presentation I cover the benefits of the main Social Media channels and demonstrate how effective usage of Social Media can increase customer loyalty whilst driving traffic back to your website
Starting Clients with Digital and Social Media MarketingSusan Chesley Fant
This presentation focuses on creating social media campaigns for businesses and starting new clients with using digital and social media. Social media is not a one size fits all for many organizations and this presentation focuses students on being able to introduce social media to best fit an organization by size, time and energy, budget, and industry.
Cultivating Social Capital - Community Engagement for Success in Sustainable ...elan Bailey
Presentation Summary:
Social Capital is the currency of sustainable enterprise.
Its development is integral to the adoption of sustainable practices and the diffusion of sustainable innovation.
Community Engagement is an ongoing process that cultivates social capital.
Engaging stakeholders and the extended community with a transactional mindset is the biggest barrier to cultivating social capital.
Presentation for Services Capstone Marketing 477 - covering how to start clients with social media marketing. Covers Facebook, Twitter, Instagram, Blogging, and Websites. Thinks about ROI and how to analyze a client's needs, wants, timelines and deliverables.
Presentation to the Darim Online Learning Network for Synagogues, March 2009. Paul Geduldig, Executive Director of Temple Sinai of Oakland, CA shared the case study of his congregations' work with Facebook.
Social Media for Social Change: The Community Summit 2014, Keenan WellarLiveWorkPlay
The Community Summit
June 18, Wenatchee, Washington
Keenan Wellar
LiveWorkPlay.ca (Ottawa, Canada)
Social Media for Social Change
Can agencies supporting inclusion for people with intellectual disabilities magnify their message and impact by contributing to and learning from engagement in social media networks?
As people with intellectual disabilities continue on their journey toward full inclusion in their communities, agencies must adapt their communications strategies to appeal and engage a wider audience.
LiveWorkPlay, one of the smallest (by budget) agencies in an urban community of 1,000,000 has utilized social media as a critical component in a broader communications strategy.
Community is important. This presentation breaks down how integrated marketing can extend your organization's community past the building doors. By building and integrating a strong online presence, you get and stay connected with your audience.
Competing with social networks: Why should someone join or support your organ...Wild Apricot
Being a member of a business association or volunteering for a charity used to be the ultimate ways to network -- that is, until LinkedIn, Facebook and Twitter came along! How can your membership-driven organization survive and even thrive within a landscape of always-on social networking?
CCH User Conference: How to Innovate When Your Boss Says NoBill Sheridan, CAE
Innovate or die, you've been told, so you've burned the midnight oil coming up with some great ideas for how your organization can beat your competition to the punch. You present them to your boss, who answers with the dreaded, "No." You know your organization's future depends on its ability to do things differently, but how do you do that when leadership blocks your path?
VHMA Annual Meeting: Anticipatory Leadership in the 'Fast Future'Bill Sheridan, CAE
Recent research says our business environment will be characterized by “unprecedented, massive and highly accelerated change” through 2025. To thrive in this new age of hyper-change and growing uncertainty, it is now imperative that leaders learn a new skill – how to accurately anticipate the future. This session will show you how to anticipate future trends and move from being a crisis manager to an opportunity manager. At the end of the session, participants will set actionable steps to elevate and accelerate their organization’s strategy.
Welcome to the Fast Future: The Anticipatory Accounting and Finance ProfessionalBill Sheridan, CAE
From the Montana Society of CPAs' Industry Conference: Recent research says our business environment will be characterized by “unprecedented, massive and highly accelerated change” through 2025. To thrive in this new age of hyper-change and growing uncertainty, it is now imperative that leaders learn a new skill – how to accurately anticipate the future. This session will show you how to anticipate future trends and move from being a crisis manager to an opportunity manager.
Leading 5 Generations in the Workplace: The Generational Secret Nobody is Tal...Bill Sheridan, CAE
You've heard it all before: Millennials want flexibility, state-of-the-art technology, career development, purpose, and meaning in their work. But really ... who doesn't want these things? This isn't a Millennial problem, a Gen Xer problem, or a Baby Boomer problem. This is an organizational problem.
Get ready for the fast future: Why anticipation is the must-have skill of tom...Bill Sheridan, CAE
According to the AICPA, the business environment of tomorrow will be characterized by "unprecedented, massive and highly accelerated change." Not surprisingly, clients are demanding that their CPAs and accountants help them deal with that change by providing future-focused, proactive advice -- but only 8 percent of CPAs say they are future-ready and even fewer say they have the time to become so. This session will examine the trends that are impacting our profession and offer three steps that CPAs and accountants can take to become future-ready.
New Jersey Society of CPAs: Personal Branding via Social MediaBill Sheridan, CAE
Thought leadership used to be reserved for best-selling authors or ivory-tower researchers. Not anymore. Social media gives us the tools to build our personal brands and turn us all into thought leaders.
Digital CPA 2016: Winning the Talent War in Business Process OutsourcingBill Sheridan, CAE
BPO's rise has led to new niches within the CPA profession, leaving an army of new CPA consultants in search of the competencies that will help them rule the BPO world. Offering your team the skills they need for BPO success will set your practice apart and give you a leg up in the war for new talent.
Tweet It: An Overview of How Social Media Can Enhance Your Business?Bill Sheridan, CAE
In this presentation to the AICPA's 2016 Forensic and Valuation Services Conference, Bill Sheridan makes the business case for social media and offers some advice for how to build a successful network.
The future-ready CPA: Waves of change, oceans of opportunityBill Sheridan, CAE
How can we become future ready if we don’t have enough time? Even worse is that everyone expects this pace of change to accelerate. The latest trends in research indicate we are in a period of exponential change with no signs of slowing down. So how do we stop the insanity? It’s about turning around and looking into the future waves of change coming at us instead of the shoreline, learning how to avoid being swamped by the
waves and, even better, learning how to look for the opportunities in each wave and how to ride them. The alternative is to stay stuck in the present and risk being left behind in the same change of forces accelerating before our eyes.
A crisis of competence: The 'skills gap' and what it means for businessBill Sheridan, CAE
Many young professionals are unprepared to meet the challenges posed by a changing and complex world. The reason? The “skills gap.” There’s a chasm between the skills they need to succeed and those they actually possess. Bill Sheridan examines the skills you will need to succeed going forward … and how to get them.
Look, Lead, Love, Learn: Four Steps to Better Business, a Better Life, and Co...Bill Sheridan, CAE
It's a new world in the workplace. Groundbreaking shifts in regulation, demographics, leadership and technology mean that "business as usual" doesn't cut it anymore. Success today depends on our ability to collaborate, connect, innovate and inspire.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Social Media: Integration for Today’s Educational Marketing
1. Social Media: Integration for Today’s Educational Marketing Blogs, microblogs, social networks, virtual worlds … and how they can promote our continuing education Bill Sheridan, CAE E-Communications Manager / Editor Maryland Association of CPAs Lorrie Leonhardt Director of Communications North Carolina Association of CPAs
- I was here in 2006 to discuss the major overhaul of our brand—from brochures & magazines, to color usage and style guides, to how staff managed the changes… It’s been a few years and we’re still making tweaks here and there… It’s a continual evolution. Evidence of that is how the world of communication has evolved over the past few years. I do this for a living and feel like I can barely keep up! I’ll spend some time talking about how we got started with social media. I’ll cover some of the basics if there are some of you wondering what steps to take first in establishing a presence with social media, and Bill will talk about some specific examples of how Maryland has incorporated continuing ed with social media.
From a 30,000 foot level, I’m just going to mention some of the things we’ve accomplished since 2006. While the member recognition of our materials is great, what is probably the most important is the internal relationships and communication between staff; primarily between my department and the PD team. Our seminar manager Amy Kirk is also here, and I hope she’d agree that the working relationship, and therefore productivity, between our teams is great. Of course we have bumps (we are human), but we’ve collectively established a system that works for us all. Tagline also assisted with brand recall/recognition Due to the consistency of our team composition (in terms of staffing), we’ve built ….
- We had several key take-aways from our survey and they’ve affected every aspect of the association. These are just some of the ones pertinent to marketing. - I don’t believe we had any major “ah ha’s” from this data; it really served as a good benchmark for measuring our performance and effective in several key areas. Let’s think about the age of this survey and put it into perspective. While the information is just 2 years old… a LOT has happened in these two years!! First of all there, there is our economic situation. Secondly, consider how prevalent sites like Facebook, Twitter, LinkedIn have become. Here are some of the stats we’ve all heard… Facebook currently boasts about 400 million active users and more than 700,000 local businesses utilizing the social networking site. Twitter’s biggest growing segment is ages 35–54. Businesses are gravitating to Twitter in droves as an outlet to quickly share updates and news about their organization or profession. LinkedIn has over 55 million members in over 200 countries. LinkedIn also boasts executives from all Fortune 500 companies as members. We don’t need to convince anyone that these sites have a tremendous effect on how companies are promoting their products and services. Even while taking into account the stats I just mentioned… (From our informal surveys at conferences and conversations with members), we know members STILL want a BALANCE when it comes to marketing…
Did you feel like everything came to a screeching halt all of a sudden? Or maybe a temporary one?? I just mentioned the economic impact... I’d imagine most of you made substantial adjustments—F&B at events; negotiating lower fees with speakers; some states may have experienced fee increases to absorb some of the “bottom-line shock” we’ve all experienced. This is another area where there is a team effort. We made some subtle changes in our printed marketing pieces that resulted in a real savings of $32k – we didn’t print session descriptions for conference events. We created a “mini” web page with all of our session information, speaker details, materials, etc. [For FY11, we have a budget of 2.2% of revenue towards CPE marketing. 2.1% in FY10 and 2.8% in FY09.] This also resulted in more TIME for staff because proofing/production time was greatly reduced. And obviously, maybe we saved a few trees in the process.
In 2010, we’ve decided to include our speakers’ names and organizations – simply to further lend credibility to our programs. We’ve just about maxed out the size to mail at the “letter” rate, so increasing the sheet size wasn’t an option. Instead, we’ve developed a “key” and will include this on the back of the registration page, which when folded, is one of the first items members will see.
Website Negotiated savings on recycled paper for all of our printed pieces (not as cheap as I thought); We won’t be paying any more, but we won’t be paying any less. Plus, we’ll have a nice logo to display showing our commitment to environment. Need to provide real-time information to members; printed pieces now feel somewhat antiquated. Challenge will be finding the balance between these communication channels None of them are meant to serve as replacements – only as reinforcements
I try not to be transparent when it comes to our current website.
If all goes as planned, our new site will launch before April 30th
I’m going to start our talk on social media with tips on getting started. And Bill will cover more in-depth examples of what he’s done in Maryland.
We had one representative from each department so that all of our programs/services were represented. We met approximately 4 times to identify: Which 3 sites we’d get started on (quality vs quantity approach) How we’d utilize each site How we wanted sites managed (guess members got tired waiting on us to launch a couple of these – they did it for us! Needless to say, we wanted the primary control over content/group management, but appreciate their efforts) Draft usage policies for both members and staff After Interchange last year, I found as many other state society folks as I could and followed them. It’s been extremely educational and fun to “get to know” them this way. While there is a viral component to social media, you also have to create awareness of your sites. This is something we are just beginning to do. We had over 350 “members” on our LinkedIn group before promoting to the membership. Visibility + Value = Increased # of followers.
- Does anyone have just one person who controls their website – from content generation to implementation, images/graphics, addition of events/press releases/news articles, etc. OF COURSE NOT! What about your society’s magazine? Does one person write all of the content, edit it all, design it all, coordinate the production of it all, mail it to members, post online, etc.? NO! You HAVE to have the same philosophy with social media. Once I figured this out, I honestly felt relieved. Your communications people can’t do it all. While I might be the person who posts the content, there is no earthly way I will have every idea related to content or postings. I am not the expert on peer review, government relations, or even “hot topic” courses in our curriculum. We have experts on those topics – the key to this is communicating with your key staff people and figuring how to get everyone’s ideas out there.
This may be the one question about social media I hear about any other. I have my own answer, but it’s found in this video, which does a much better job of answering the question than I ever could. Let’s take a look.
This is Michelle Golden, president of Golden Practices, Inc., and a consultant to professional service providers like CPAs and lawyers. Here’s what she says: Asking "What's the ROI of social media?" is akin to asking "What's the ROI of a telephone?" or "What's the ROI of a computer?" or "What's the ROI of e-mail?“ These are all tools. They all have the potential to be significant time-suckers. And they each can make us enormously effective. Depending on our purpose and actions with the tools. The ROI question should be tied to an initiative, not a tool. Tie it to how you are using the tool.
We created a separate blog specifically for our annual Business and Accounting Expo (now known as the Maryland CPA Summit). Many of the blog posts deal specifically with topics that will be covered during the event. We’ll also interview speakers for the event and blog about their thoughts hot topics that impact our members.
We will often interview our own instructors in their particular fields of expertise, then turn those interviews into podcasts. We’ll use those podcasts not only to inform our members, but to promote that particular instructor’s programs. We’ll also blog about those podcasts, so we’re essentially doing double-duty with one piece of content. If we get really ambitious and the topic is really hot, we’ll transcribe the interview into a Q-and-A article and publish it in our magazine, along with a sidebar that points to our programs on the topic.
We’re using Second Life in a few different ways. We’re holding actual CPE-qualifying courses there. We’ve figured out how to record those courses and archive them, so that we can offer them later as webcasts. We’re bringing in some pretty high-powered thought leaders to interact with members. That helps promote us as a leading content provider. (Use “If I Was an Auditor” as an example.)
Social media is all about relationships. We’re not replacing anything we do. We are enhancing it by expanding our social reach. We’re forming meaningful relationships with folks who appreciate what we are sharing with them. As a result, they’re spreading our message to THEIR followers. It’s not substitution. It’s amplification. It’s enhancement.