K.O.B VIETNAM is a consultancy and event company based in Vietnam with offices in several major cities. It provides market research, consulting, media, and event services to both Vietnamese and foreign enterprises. The company has over 150 employees with expertise in various fields including data collection, market segmentation, product evaluation, marketing campaigns, brand management, and event planning. K.O.B aims to become a reliable partner for clients by capturing accurate market information to provide strategic advice and direction.

1. K.O.B VIETNAM
CONSULTANCY & EVENT

2. Head Office:
6B2th Floor, International Plaza Building
343 Pham Ngu Lao St., Dist. 1, HCMC
Tel: (84.8) 62 917 493
Fax: (84.8) 62 917 545
Web: www.kitbrand.com.vn
Hanoi Office:
154 Phuong Liet St. , Unit 505,
Thanh Xuan Dist., Hanoi
Tel: (84.4) 3 868 56 18
Can Tho Office:
127/8F /25 Mau Than St., An Hoa Ward,
Ninh Kieu Dist., Can Tho
Tel: (0710) 6 55 64 87
Da Nang Office:
569/6 Hoang Dieu Str., Hai Chau Dist., Da Nang
Tel: (0511) 3 631 778

3. WHO IS KOB?
With increasingly diverse and challenging requirements in Vietnam, Kob captures
accurate information to give advice and strategic direction which is critical to both
Vietnamese and foreign enterprises.
Kob has valuable information on investment policy and economic development.
Members of the company are experts in the field of consulting, market research, event,
multi-media, lawyers, etc.
Goal of Kob is to become a reliable partner for domestic and foreign enterprises.

4. Kob’s area of investigation (1)
Provides reliable data for enterprises to have enough
information and right directions to be differentiated with
competitors. This information is different but relevant to
economic conditions such as culture - social, as well as
policies of Vietnam.
Market segmentation: to understand different levels of
demand and to suggest the best solutions for investors.
Evaluation and product launching: identify strengths and
weaknesses to advise strategic directions. Kob helps your
business develop new market or maximize profit for
business.
Consults promotion campaigns before and after the
campaign to ensure good performance and satisfy
consumer needs.

5. Kob’s area of investigation (1)
Tracks effectiveness of marketing campaigns, media, and
advertising.
Organizes media plans, press release and press conferences.
Evaluates level of customers’ satisfaction and loyalty or
identifies un-met needs to have effective strategies which
help enterprises to maintain current users and gain more
new ones.
Manages brand image and corporate.
Evaluates logic and pro of a brand by measuring value of
that brand and identifying weaknesses in market. Thanks to
this action, your business can improve your value in the
market
Explores public ideas to help government/ organizations
know feedback of people and develop appropriate strategies
in right time.

6. OUR EXPERTISE INCLUDES …
Especially Kob focuses on new categories, as well as give
suggestion for developing new markets in different provinces.
 In fact, we are focusing on different fields as follows:

7. Data
Information
Content
Action
1. High quality data for
enterprises: Kob provides
high quality data to help our
clients make decisions
successfully which is
differentiated to competitors
but still in line with economic
conditions – culture, social, as
well as policies of Vietnam
government.

8. 2. Media/ Press: Kob can link
information from different
sources including press,
television, updated policies from
government, etc. to give
orientation and suggest strategic
direction to enterprises.

9. EVENT
New
Product
Launch
Customer
Event
Breaking/
Opening
Event
Tailored
Event
Sampling
Brand
Activation
Road
show
3. Event and Brand activation.
4. Technical information: control
distribution, evaluate
performance of new products,
impact of press/ media/
advertising/ events, evaluate
reasonability of a brand,
customers’ satisfaction,
customers’ loyalty to a brand.

10. 5. Market research: we can handle
many types of projects in both
qualitative and quantitative stage
because we have good fieldwork
team who have experienced in
diversified category such as
FMCG, automotives, banking and
finance, real estate, high
technology, health care, etc.

11. Market research
KOB have much experience in fieldwork for Qualitative Research
and Quantitative research:
– Product Testing
– Positioning Research
– Segmentation Research
– Consumer Usage & Attitude Research
– Consumer Tracking Research
– Consumer’s Life – style Research
– Consumer Satisfaction Research
– Concept/ Copy Pre – and Post –test
– Outlet Census/ Retail Audit

12. OUR TEAM
Đà nẳng
Lào
Campuchia
Hà Nội
Hồ Chí Minh
Cần Thơ
Kob has much experiences in Vietnam, as well as
Laos and Cambodia. Hence, we are able to
conduct different types of projects with large
number of sample sizes.
Our professional staff have been working for
government/ non-government organizations,
finance, education, journalism, media, events,
esp. market research such as TNS Vietnam,
Nielsen Vietnam, FTA, etc.
Kob has more than 150 employees in key cities
and provinces who are working in different
fields. They are good at communication and
interviewing.

13. OUR CLIENTS

14. Contact:
HCM office:
Floor 6B2, International Plaza
343 Pham Ngu Lao street, District 1, HCMC
Tel: (84.8) 62 917 493
Fax: (84.8) 62 917 545
Website: www.kitbrand.com.vn
Contact:
• Ms Luong The Anh: Managing Director
• Tel: 0908 35 85 15
E-mail: theanh.luong@kitbrand.com.vn
Hanoi Office:
154 Phuong Liet, Unit 505,
Thanh Xuan District, Hanoi City
Tel: (84.4) 3 868 56 18
Contact:
Mr Le Hung Vuong: Branch Manager
Tel: 0904 363 182
E-mail: hungvuong.le@kitbrand.com.vn

15. PROJECT TEAM

16. Name: Luong The Anh
Managing Director
Mobile phone: 0908.358.515
Email: theanh.luong@kitbrand.com.vn
Has graduated from University of Social Sciences and Humanities in HCMC, obtained
additional degree in Regional Development from University of Life Sciences
Has broad theoretical background in research and solid experiences of 12 years in market
research in Fieldwork of TNS Viet Nam with title Field Manager
Successfully manage and control FW for challenge projects which can be seen less feasibility
to conduct in actual. Have worked with professional clients as Diageo, VICEM, PMI, BAT,
Unilever, THP Group, Nestle, UPI, Toyota, Honda, Mercedes, …
Especially : Nokia census with retail audit ( in 54 cities/ provinces) , Metro (Census project in
Quang Ninh, Bình Dinh), Samsung retail audit in 63 provinces..
Managed different types of projects including brand/ad tracking, concept /product testing,
U&A, segmentation. Is experienced with TNS branded solutions (TRIM, NS, Conversion Model )

17. Name: Luu Van Duong
Fieldwork Director
Mobile phone: 0909094606
Email: duong.luu@kitbrand.com.vn
Having more than 11 years in the field of data collection in TNS Viet Nam.
He started his career in 2001 at the position of Quality Controller at TNS Viet Nam,
being promoted to the positions of Fieldwork Supervisor, Fieldwork Leader afterwards. In
2008, Duong was promoted to be Field Manager in charge Da Nang.
Has solid experiences of 2 years in market research in Fieldwork of KOB Viet Nam with
title Field Director
He had performed very good in both qualitative and quantitative projects through
many type of projects from various clients.
Managed different types of projects including brand/ad tracking, concept /product
testing, U&A, He also conducted successful all the projects that run in Central as CWD
project of UNICEF, KOTO project of Beeline, BECK project of Metro, FAO, Toyota, Honda..
He always lead and support field team to pass difficulties status and solving problem in
fieldwork to complete projects that meet deadline and high quality

18. Huynh Chau Dac Thinh
Project Manager
+8490 8 820 848
Thinh.Huynh@kitbrand.com.vn
Having more than 10 years in the field qualitative in TNS Viet Nam
Managed different types of projects sampling test, product testing, U&A and activation
program ..
He also handle almost project with the high/difficult target as DOCTOR, LUXURY CAR
USER, PRIORITY BANK USER, SOCIAL ..
Handle recruitment team to make sure process and all projects run smoothly.
•