1. Dr. Ibrahem Soubt, CV 2015 Page 1 of 4
Curriculum Vitae
Ibrahem Soubt
Birthday 3
rd
Jan 1969
Saarstrasse 25, 9470 Buchs SG, Switzerland
Mob: +41 79 629 89 00 – Email: soubt@bluewin.ch
Profile Summary
• DDM
Doctor
in
Dental
Medicine
degree.
• MBA
in
International
Business
Management,
SBS
Swiss
Business
School
in
Zurich/Switzerland
• Product
area
expertise:
Esthetic
Dentistry
for
Dentists
and
Dental
Technicians,
Restorative
(Adhesives
and
Composites),
Prosthetic,
All
Ceramics
Equipment,
All
Ceramic
Materials,
CAD/CAM
Equipment,
CAD/CAM
Materials,
Dentures
Teeth
and
Materials
• International
and
national
sales
skills:
Strategic
sales
management,
planning
and
operational
sales
mix
execution.
Experience
in
product
launches,
and
sales
management.
• Key
brands
managed,
Launched
and
Sold
so
far:
1-­‐Direct
Restoratives:
IPS
Empress
Direct,
Tetric
Evo
Ceram,
Tetric
Evo
Flow,
Tetric
Evo
Ceram
Bulk
Fill,
Excite,
AheSE,
AdhSE
one,
AdheSE
Universal,
Tetric
N
Ceram
Tetric
N
Flow,
Tetric
N
Ceram
Bulk
Fill,
Optra
Line
Accessories,
Light
Cure
Unites,
Amlagam
and
Mixer,
Endo
and
fiber
posts,
Core
Build
ups,
Additional
Silicon,
Cementation:
Variolink,
Variolink
ll,
Variolink
Esthetic,
Multilink,
Multi
link
Speed,
Vivaglass
Cem.
2-­‐
Prevention:
Prophy
pastes,
Protective
varnish
with
fluoride,
fissure
sealant,
Protective
varnish
for
professional
bacteria
control
containing
chlorhexidine
,
Oral
care
gel
containing
chlorhexidine
and
fluoride,
Antibacterial
mouth
rinse
with
chlorhexidine
and
xylitol,
Desensitizing
varnish
for
hypersensitive
teeth,
Test
for
determining
mutans
streptococci
and
lactobacilli
counts
in
saliva.
3-­‐
Fixed
Prosthetic:
Ceramic
Materials:
all
and
metal
ceramics:
IPS
Empress,
IPS
e.max,
Metal
Ceramics:
IPS
Inline,
IPS
Classic,
IPS
design,
Ceramic
Processing:
Programat
P300,
P500,
P700,
P
310,
P510,
EP
3000,
EP
5000,
EP
3010,
EP
5010,
Programat
S1
4-­‐
CAD/CAM:
Equipment:
Scanners:
Dental
wings
and
3Shape,
Milling:
Zenotec
Select
S1,
Zenotec
Select
S2,
Zenotec
Mini,
Zenotec
Select
Hybrid
with
disc
changer.
CAD/CAM
Materials:
IPS
e.max
CAD,
IPS
e.max
ZirCAD,
Zenostar,
Wax,
Telio
CAD.
5-­‐
Removal
Prosthetic:
Teeth,
Denture
Materials,
Articulators,
Ivobase
Injection
System
and
materials.
• Solid
understanding
of
the
business
derivers
and
success
factors
in
the
dental
industry
on
manufacturer
and
distributors
levels.
With
deep
understanding
of
the
great
importance
of
the
dental
continues
education
in
the
dental
industry,
as
well
as
the
positive
impact
of
adopting
the
new
mobile
technologies
as
a
sales
tool
for
immediate
product
knowledge
transfer
between
manufacturers
and
sales
reps
of
distributors.
A
Certified
Social
Media
Professional
that
understand
the
impact
of
social
media
platform
on
today
business
and
how
it
strengthen
the
relation
between
the
brand
and
the
customer
and
turn
them
into
evangelist
,
as
well
as
in
reaching
out
and
acquiring
new
customers.

2. Dr. Ibrahem Soubt, CV 2015 Page 2 of 4
Professional Experience
International and national Sales Experience
Aug 2012 - Present:
Sales Director / Near East & Orient
Ivoclar Vivadent AG/ Liechtenstein
Nov 2010 - 2014:
General Manager of Ivoclar Vivadent Marketing Ltd / Saudi Arabi
Jan.2002 – Aug 2012:
Senior Area Sales Manager (Middle East, Orient, Africa & Turkey)
Ivoclar Vivadent AG/ Liechtenstein
Jan 2000–Jan 2002:
Area Sales Manager (Middle East, North Africa)
Ivoclar Vivadent AG
Apr.1998–Jan.2000:
Business Development Manager (Orient, North Africa)
Ivoclar Vivadent AG
Mar.1997–Apr.1998:
Working as a dentist in my own dental practice in Sweida – Syria
Dec 95–Mar 97:
Sales Representative
for dental materials at local distributor of 3M and Ivoclar in Saudi Arabia
Oct 93–Dec 95:
Working as a dentist in my own dental practice in Sweida–Syria
Key responsibilities:
• Co-ordination of all business entities within the market of responsibility.
• Responsibility for realization of sales and profit targets within the area.
• Check on sales developments and customer sales structure, as well as preparation of the
consequent steps to be taken and their implementation.
• Monitoring of brand development and implementation of sales and marketing programs,
special campaigns in cooperation with product management and external contacts
(dealers, universities KOL.).
• Achievement of agreed upon corporate and national objectives with regard to sales and
pricing policy, marketing planning and sales methods under consideration of profit targets.
• Yearly business review/forecasting/budgeting with customers and establishment of an Area
Business Plan.
• Implementation of structured Sales Approach Policy.
• Implementation of Best Practice Customer Care Policy.
• Business trip planning and drafting of travel reports as well as quarterly market reports.
• Management of sales force in the area of responsibility.
• Preparation of offers and conclusion of sales.
• Planning and accomplishment of advertising campaigns.
• Communication of information and offers regarding new products to customers,
universities, schools, government offices etc., using the available means of advertising and
planning, as well as the documentation service.

3. Dr. Ibrahem Soubt, CV 2015 Page 3 of 4
• Organization and implementation of product training for internal and external personnel
and customers within ICDE and externally.
• Participation at important exhibitions, trade fairs, and promotional sales events of
customers.
• Observation of competitors and the market, evaluation of market potential.
• Implementation of Annual Trade Agreements with dealers.
• Integration of Purchased company “Wieland Dental AG” in the Ivoclar Vivadent regional
Structure.
• Communication of information and offers of new products to customers, universities,
government offices..etc, using the available means of advertising , as well as the
documentation service
• Responsibility for the implementation and maintenance of QA regulations laid down in the
QA manual and QA guidelines within the area of responsibility.
Key achievements:
• Year on Year Achieving and exceeding the Sales and Profit targets since 1998 (800’000
CHF) to 2014 (19’000’000 CHF)
• Established a two-ways dialog with the affiliates and distributors by carrying out multiple
face-to-face quarterly meetings or webcasts to obtain feedback and ensure alignment with
the strategy.
• Established the legal body of Ivoclar Vivadent Liason Office in Turkey.
• Hiring Business Development Managers on consultancy bases in each of: Turkey 2004,
Saudi Arabia 2001 and Egypt 2000.
• Established Ivoclar Vivadent Mrketing Ltd and Training Center in Riyadh Saudi Arabia.
• Hiring and training Ivoclar Vivadent Trainer for the Dental Lab Products
• Hiring and Training of Ivoclar Vivadent CAD/CAM Trainer.
• Established Trustworthy relations with dental conferences and exhibitions organizers and
recruiting to lecturers to speak on the podiums.
• Established Trustworthy relations with KOL, key end users, Dealers and dental Schools in
the Area.
• 14 Years Experience in the governmental tender dental business in the gulf states, allowed
me to secure wining key tenders and contracts, ex. SGH Tender.
• Developing and Implementing Showpad Ivoclar Vivadent Sales App (iOS, Android, Windows
Phone), for better and immediate product communication and updates to the sales reps of
Ivoclar Vivadent and the dealer.
• Integration of Purchased company “Wieland Dental AG” in the Ivoclar Vivadent regional
Structure.
Education
Jan – July 2015: Master in Social Media Marketing, a Certified Social Medial Professional (CSMP),
Splash Media U
2005 – 2007 MBA in International Business Management in SBS Business School in Zurich-
Switzerland, Thesis: “Trends in Dental Industry; with focus on CAD/CAM
Technology”
1987 – 1992 Study for the Doctor in Dental Medicine degree at the Dental School in
DamascusUniversity.
1974 – 1987 Elementary, Secondary and High School, schools in Soueida, Syria.

4. Dr. Ibrahem Soubt, CV 2015 Page 4 of 4
Key Training Courses
• Leadership: Oct 8th 2007 – March 13
th
2008: 4 modules of Ivoclar Vivadent leadership
training.
• Negotiating Effectively: 3 days 28 June – 1 July 2005 At Management Center Europe,
Brussels
• Presentation Engineering: 23 Oct 2003
• Sales force Management (4 days at Management Center Europe, Brussels) 21.6 – 24.6 /
2004
• Finance for non-financial Managers (5 days at Management Center Europe, Brussels) 4-
8/8/03
• CRM (Customer Relation Management: 21 Nov 2003
• Developing Successful Pricing Strategy: (2days 30-31 Oct 2000) at Forst & Sulivan,
London.
• Strategic Management Skills (3 days 8-11 Nov 2000) at Forst & Sulivan, London.
• English Language Course: 16.08 – 10.09 / 99, 4 weeks, at EF International Language
School, London
• Trial Knowledge, and product training: at the following dates, By Ivoclar Vivadent AG since
1998 to date: Composite and related products, All Ceramic and Metal Ceramic, CAD/CAM.
Languages
English Fluent
German Basic
Arabic Mother tongue
Computer Skills
Windows XP, Microsoft Office (Word, Excel, PowerPoint, Outlook), Internet Explorer, SAP, OS
Lion, OS Mountain Lion, OS Maverick, iOS
Personal
Love Swimming, Hiking and walking in the nature
Love Salsa music, and dancing
Very much enjoying cooking for friends and family