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CURRICULUM VITAE
• Name & Surname: Aymen Ben Abderrahmen
• Nationality: Tunisian
• Date Of Birth: 18/02/1982
• Marital Status: Married (with 3 kids)
• Address: Current Address: Azizia, Riyadh, Saudi Arabia
o Home Address: Djeradou, 1112 Zaghouan, TUNISIA
• Mobile: (00966) 569003203
• Email: aymen_benabderrahmen@yahoo.com
EDUCATION:
• 2005: Bachelor Degree in Marketing
• 2001: Baccalaureate in Economics & Management
AREAS OF EXPERTISE:
• 10 Years of experience in Sales and Marketing planning and strategy, markets analysis,
business development, contracts negotiation, implementing of action plans, positioning,
staff management…
• Through my professional career I have worked within small sized, medium sized and
corporates operating in both manufacturing and contracting fields.
• My years of Experience cover the local market sales (KSA), as well as Export sales
operations in foreign markets like North Africa, Gulf countries, part of Asia and Europe.
WORK EXPERIENCE:
1/ From 17/02/2013 to Present day: “ Sales & Marketing Manager ”
In : “ MOSANED”, a contracting company specialized in Design, Supply and Erection of Space Frame
Structures (Steel roofing systems) ( KSA )
Main Tasks & Responsibilities:
• Prepare Sales and Marketing strategic plan, capable to achieve overall assigned targets for
all business sectors
• Develop a detailed action plan for each business sector to meet and exceed the sales and
marketing operational objectives
• Determine targeted customers, target in numbers, geographical targets, Short-mid-long
terms targets

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• Conduct Market analysis on prices, trends, needs, competition, opportunities, threats,. in
order to determine the most effective marketing and sales approach
• Conduct internal analysis to reveal company weakness and strengths to fix whatever
needed actions to overcome any feebleness and to accentuate strengths
• Getting involved operationally in some critical stuffs related to Marketing like getting
MOSANED as approved supplier of Space Frame material within the major players in
Construction and Contracting field such us Ministries, Universities, Municipalities,
Consultants and main Contractors, to open the gates to get projects coming from these
parties.
• Conduct Sales prospection activities in order to extend the company portfolio and reach
new geographical areas
• Sustain rapport with key accounts by making periodic visits, exploring specific needs,
anticipating new opportunities and keeping their satisfaction level high
• Assign, coach and counseling the right human resources able to hit operational targets and
to add value to the company, and insure their total integrity in the organization.
• Manage conflicts between sales and marketing team members, and between departments
involved in the customer service.
• Define the company positioning : create a distinguishable market positioning compared to
the competition by setting high values and by shaping images to be associated with the
company name
• Maintain this market positioning by conducting a periodic review and by implementing
corrective actions (increasing of employees number, reviewing of contracts closes, adding
more marketing tools, )
• Make sure of a high collaboration between all departments to insure a smooth work flow,
and to serve and send a cohesive message to the customer : a high quality on all levels
(product quality, customer service, engineering, operations,…)
• Contributing in the overall company performance enhancement by fiving recommendations
in some issues related to other departments than sales, aiming to ameliorate their outcome.
Achievements:
-/ In numbers: 2013: 31.4 Million Riyals ; 2014: 40.9 Million Riyals
-/ In words: Simply I have led “ Mosaned Co” from being a new born small sized company
in 2012 with limited resources to be the leader among the space frame suppliers and erectors in
2015. This headship covers market share, reputation, and values associated to the company name

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2/ From 02/02/2008 to 01/11/2012: “ Area Sales Manager “
In : “Obeikan Technical Fabrics Co.”, a worldwide Cooperate and manufacturer of tensile
structures materials ( KSA )
Marketing Part:
• I was in charge of qualifying / specifying the company’s products within the
consultants/architects, governmental establishments, engineering departments within
construction companies,..
• I represented the company in most of the international and national exhibitions
• I was handling the implementation of all marketing tools used to support sales activities like
brochures, swatches, e-catalogues, presentations,…
• I was conducting market intelligence activities on new brands, competition, prices,..and was
preparing related detailed reports to the sales and marketing manager
I was able to develop the brand awareness of the company within my business sector and to
qualify the company products within a number of governmental organizations
Sales Part:
• I was responsible of boosting sales within the existing customers by conducting targeted
sales activities and by developing a long-term and strong relationship with them
• I was in charge of creating new accounts using existent network and through intense field
prospection targeting Distributors, contractors, owner of projects
• I monitored key orders from bringing the order to after sale service through ERP system
and with s full collaboration with all departments from production and planning, product
development, and shipping to insure a perfect service
• I was following us with customers for payment collection to make sure there are within
their credit limits and to keep our cash flow running
• I was dealing with the customers’ complains in a satisfactory and fair way for both the
company and the client
From 2009 till I left, sales have increased in a steady way with important percentages (
10% to 30%) for most of existing customers, and our market share have augmented due to the
increase in new accounts number
3/ From June 2006 to January 2007: “ Regional Sales in charge”
In “ STAR PAPIER”, a manufacturing company in Paper Industry ( TUNISIA)
Tasks and achievements:
• My target was mainly to increase sales in the local market by approaching new customers in
new regions and by implementing a supply/sales network capable to serve the customers
on a regular and efficient way
• Find out creative ways to generate more cash flow and to improve sales terms

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4/ From October 2005 to April 2006: “ Export Sales executive”
In “ Societe Le Livre”, a manufacturing company in Printing and Paper industry
Tasks and achievements:
• I was a part of a team responsible for developing a Marketing strategy capable to increase
the brand awareness of the company products
• Sales wise, my target was to develop sales on Moroccan market by making field market
analysis and by identifying opportunities of business over there
I succeeded to make the first export sales for the company to Morocco
LANGUAGES:
Written Spoken
Excellent Good Medium Weak Excellent Good Medium Weak
Arabic X X
English X X
French X X
TRANSFERABLE SKILLS:
• Dynamic, Enthusiastic and Challenges’ addictive
• Charismatic, excellent negotiator and good communicator
• Consistently reach objectives with success and excess
COMPUTER SKILLS:
• BAAN ERP system, GPAO ERP system
• CRM “Customer Relationship Manager”
• Common Microsoft programs