The document is a resume for Binh Nguyen. It summarizes his work experience in marketing roles at various companies in Vietnam, including as Marketing Manager of SEN Restaurant Chain, Marketing Consultant at X-Incubator, Co-founder and CMO of IG9 Tech Startup and Dynabyte Tech Startup, and Marketing Manager of 1BID. It also lists his education and skills, which include experience in marketing, business development, fundraising, and photography.

1. Marketing Specialist
No 4, Block B4, Tran Dai Nghia
Hai Ba Trung, Hanoi, Vietnam
Work Experience
SEN Restaurant Chain
Marketing Manager
www.NHAHANGSEN.vn
SEN is the biggest buffet chain in Vietnam, consisting of 4 restaurants:
- Sen Tây Hồ - 614 Đường Lạc Long Quân, Quận Tây Hồ, Hà Nội
- Sen Nam Thanh - 84 Nguyễn Du, Hà Nội
- Sen Hà Thành - 177 Bùi Thị Xuân, Hà Nội
- Maison Sens - 61 Trần Hưng Đạo, Hà Nội
After 10 years of success on buffet, SEN has expanded its core services into
Conference - Banquet and Wedding. First time ever has SEN setup a real market-
ing department to take over all the marketing activities. I'm lucky enough to lead
the team.
My job, or should I say multiple jobs, is/are to standardize all those used-to-be
fragmentary marketing moves and make them smooth.
Besides, I'm responsible for:
- Reinforcing SEN branding & positioning.
- Building a perfect CRM system so that a single customer can be identifiable
anytime he/she visits a SEN restaurant regardless of location.
+ Categorizing customers and drawing Customer Personas
+ Doing Customer Insight Analyst
+ Building Loyalty Program and Member Card
- Renovating SEN website to make it a content hub, a sale channel, or something
greater than that.
- Building an A-Team who can do more with less.
To sum up, I'm supposed to make a change on SEN's business operation with
marketing power. Simple as that.
BINH NGUYEN
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+84 936 002 205
b@nguyenquocbinh.com
06/07/1987 (dd/mm/yyyy)
Vietnamese
2/2013 - Present

2. X-Incubator
Marketing Consultant
http://X-INCUBATOR.PANDORA.VN
X-Incubator is the crazy idea of Ninh Nguyen (Xoai) to persuade the purpose of
giving startups in Vietnam a hand in a way much more valuable than just the
money so that they have a little incentive to persistently follow their dreams.
With experiences and knowledge accumulated from what I did and have been
doing so far, I challenge myself to join this team as a marketing consultant with a
little hope that it could be of any helpful to those who need.
I provide startups:
- Marketing strategy consultant
- Media relation
- Investor relation
- Opportunity to raise fund on ig9 (www.ig9.vn) - the first and only crowdfunding
platform for creative projects in Vietnam. Who needs money from VC/angel
investor if we can ask for help from the people around?
- E-commerce overall operation
You know what? After 2 days of launch, X-incubator started to receive applications
from startups! The number is counting...
8/2012 - 2/2013
IG9 Tech Startup
Co-founder & Chief Marketing Officer
www.IG9.vn
IG9 is a Tech Startup founded by Mr. Nam Do, CEO of Emotiv Systems, and
founders of Dynabyte, a Hanoi-based startup and owner of 6IX.vn - an awesome
e-commerce solution.
Simply put, we are an all-star team.
IG9.vn is a place for individuals and businesses to raise fund and promote aware-
ness for their projects.
We are a collaborative community where people can come together to contribute
money, exchange feedbacks and opinions, and empower ideas and passions of
aspiring entrepreneurs, artists, writers, musicians, etc.
We are proud to be the very first Vietnamese crowdfunding platform where
exciting projects are made into reality together by millions of people.
The role of CMO of IG9 is quite multi-tasking, my day-to-day basis consists of:
- Educating the market about this all new model (crowdfunding) through the
power of media communications.
- Finding talented people and getting inspired by their creative projects.
- Helping any single project creator plan their projects so well that the fundraising
goes beyond expectation.
- Building and maintaining business partnership with a lot of media companies,
organisations, venture capitalists, angel investors, entrepreneurs or individuals
that help skyrocket the business.
The chances to meet so many interesting people with big minds is simply the best
thing I've been given when building this platform.
7/2012 - 2/2013

3. Dynabyte Tech Startup
Co-founder & Chief Marketing Officer
www.6IX.vn
Dynabyte, a Tech Startup founded in 2012 and based in Hanoi, Vietnam, is a
private company operating in e-commerce, auction and business softwares
among other services.
Launched in May 2012, 6IX.vn is one of the first Vietnamese online retailers of
discounted international brand apparels.
Performing as a member of Board of Directors and Chief Marketing Officer, my
main responsibilities are:
1. Strategy Development
2. Product Development
3. Sales Management
4. Marketing Communications
5. Customer Services
I'm deeply involved in the whole marketing process from market research,
deciding the products to sell, setting pricing, setting goals and KPIs, running
promotional campaign, establishing and maintaining business partnership,
building relationship with customers and else.
I focus on measuring the effectiveness of every single marketing penny to be
spent and keep optimizing it to get the highest possible return on investment.
Also, as a team leader I invest a lot of time in building the very best marketing
team and inspiring each member to work and live to the fullest.
3/2011 - 2/2013
Marketing Manager
www.1BID.vn
1bid.vn is a pay-to-bid multi-format online auction platform where shoppers get a
chance to save 50%-98% on premium consumer products such as cell phones,
HDTV, laptops, etc.
By combining shopping with entertainment, 1bid.vn has attracted a large follow-
ing of deal-hunting young Vietnamese shoppers. Since launching at the end of
2010, 1bid team has worked tirelessly to earn the trust of our users, by offering the
best deals and focusing relentlessly on Customer Service and User Experience.
As 1bid continues to grow, our vision is to develop into an Entertainment Shop-
ping Platform, by adding new auction formats, on-site games, and Reward Store,
to provide even more entertainment values and further engage our loyal users.
Performing as Marketing Manager, my tasks are to build brand for 1BID.vn and
responsible for all marketing activities.
- Lead nurturing through direct communication channels: Email marketing &
Telephone.
- Acquiring new customers through a variety of media channels: PR, Advertorial,
Display ads & CPC, SEO and Social media.
- Establishing business partnership with suppliers.
- Looking for investors.
1BID.vn became the market learder in term of revenue and technology infrastruc-
ture after half a year of running.

4. Vietnam Communications Corporation (VCCorp)
Account Executive
www.ADMICRO.vn
Operating under VCCorp, Admicro offers a wide range of online advertising
solutions on 40+ most-visited websites in Vietnam.
Performing as an account executive, I am responsible for market research, service
consultant, product development and brand building.
I'm directly involved in developing the most innovative online advertising
solutions in Vietnam: CPM Mass, Box Apps, CPM Mobile, TVC Online, Admarket.
Experienced in strategic media planning; I have worked with both big agencies
and individual customers to help enrich their businesses.
My clients:
• Direct: Samsung, Nokia, Toyota, Honda, Vietnamairlines, Mobifone, Vinafone,
P&G, Unilever, Vinamilk, Coca-Cola, Techcombank, Vietcombank, BIDV etc.
• Agency: Goldsun, Innity, Đất Việt, TKL, TimeUniversal, Moore, 5imedia, Cleverads,
Novaads, VHT, Gold Sun, Climax, Ogilvy, Postclick (Australian) etc.
Vietnam Data Communication (VDC)
Business Development Executive / Trainee
www.VDC.vn
9/2010 - 3/2011
7/2010 - 8/2011
2006 - 2010
2002 - 2005
1998 - 2001
VDC, belonging to VNPT, is one of the leading companies in Internet, Data
Communication and IT.
I work at VDC Online in Business Development Division. The assigned tasks are to
be responsible for online marketing and e-commerce activities.
Project: www.BUYME.vn
Education
.............................................................................
Seinajoki University of Applied Sciences, Finland
Bachelor of Business Administration
www.SEAMK.fi
Kim Lien High School, Hanoi
www.HSKL.net
Ngo Si Lien Secondary School
www.THCS-NGOSILIEN-HK.edu.vn/
9/2012 - 3/2011
7/2010 - 8/2010
2006 - 2010
2002 - 2005
1998 - 2001

5. Value
Marketing
Photography
Skills
Language
Values and Skills
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Find me? Here!
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Familiar with company building and creating its culture.
Familiar with business development and corporate-level strategy.
Experienced in fund raising and investor relation. Having close contacts with IDG,
CyberAgent and Mirae Asset.
Good understanding of marketing, web trends, e-commerce and technologies.
Good relationship with ICT communities; well-known among startup communities.
Good relationship with local media & marketing agencies.
Being an active user (sometimes acting as influencer) on tech/business and marketing
online communities:
• Launch https://www.facebook.com/groups/launchpad/
• Social Media Group https://www.facebook.com/groups/SocialMediaVietnam/
• Vietnam Digital Marketing
https://www.facebook.com/groups/vietnamdigitalmarketing
Being business consultant for startups
3 years of experience working in the field of marketing.
2 years of experience working in Top Management Level in a tech startup
company; excellent Leadership/Management skills.
Advanced communication skill and problem solving.
Advanced sales and customer service skills.
Graphic design (This résumé is designed in Photoshop CS 5 and Adobe Illustrator
CS 5 by myself)
Interpersonal abilities
Planning/organizing
Team building
Vietnamese Mother tongue
English Advance
facebook.com/nguyenquocbinh
linkedin.com/in/nguyenquocbinh twitter.com/truyuc
truyuc.tumblr.compinterest.com/binhnguyen
flickr.com/photos/nguyenquocbinh
Values
Skills
nguyenquocbinh.com about.me/nguyenquocbinh
Languages