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Name: Ngô Ngọc Diệp
Date of birth: Oct 20, 1987
Address: Room 303 – D3 – Thành Công – Ba Đình – Hà Nội
Mobile phone: 0983.208710
Email: ngoc_diep_87@yahoo.com
Personal statement
A senior marketer with strong commitment and big passion now seeking to
move into a reputable company as a Brand manager.
Key skills
Planning / Organizing
 One of my main roles is to build long and short term marketing plans
 Allocate and coordinate people for project implementation
Leading
 As a project leader it is required to connect relevant person in charge of
each activity (PR, digital marketing, media, agency…) and lead them how to
cooperate well to reach target
Teamwork
 Often work as a coordinator as well as an inspirer in a team
Analyzing
 Make market analysis to figure out issue and solution
Time management
 Ensure strict timeline and meet given deadlines
Motivating
 A key member who initiate and is in charge of company’s cultural activities
such as annual Year End Party, annual Summer Team Building Gala Dinner
 Welcome new comers and harmonize them with the company environment
Presentation
 Giving presentation to top managers, other divisions and external people
(agencies, partners…) as head of marketing plan and strategy for LG’s
home appliance product

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Strength
Nimble Good-sense Organized Creative
Dedicated Integrity Energetic Perceptive
Work experience
Jul 2015 – present
ICOF Vietnam Co., Ltd
Marketing supervisor
 Marketing planning
 Brand management: brand strategy and marcom
development and execution
 Work with sales managers for activation & promotion plan
and implementation
 Trade marketing
 Market consolidation report
 Budget planning and management
Mar 2014 – Apr 2014
Vincom Mega Mall Royal City
Marketing team leader
 Marketing planning and execution
 Visual merchandising management
 Supervise & monitor events in accordance with Vincom Mega
Mall’s standard
Jul 2009 – Mar 2014
LG Electronics Vietnam
Assistant to Home Appliance product marketing manager
 Long and short term strategic marketing planning

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 Annual marketing budget planning and managing
 Insight marketing: conducting research for consumers’
behavior and satisfaction; monthly market situation and
market share analysis and solution proposal; brand
competitive report analysis
 Promotion, event innitiating and execution: 3
campaigns/year
 NPI1
management: 2 NPIs/year
 Marketing communication: marcom package development
and adaptation (TVC, POSM, advertisement creative, PR…)
 Co-work with media, PR and digital teams
 Communicate with government related department (mostly
Ministry of Industry and Commerce)
 Since 2013: managing 2 team members
Oct 2012 – Jun 2013
Shareholder of SO.ON (Food & Beverage Business)
Marketing and HR manager (free lancer)
 Brand identity building and management
 Marketing communication: Facebook, PR
 Promotion plan and execution: weekly base
 HR management and development (9 employees)
Achievement
Best marketer of LG Electronics Vietnam in 2013
LG Global Best practice award for DD Thank you program, which is annual activity
to thank loyal customers of LG washing machine (2,000 customers/year)
Successful LG Core-tech show 2013 to reinforce LG core technology in consumers’
mind, attracted thousands of people/2 cities
As head of yearly Summer and Tet promotion campaigns, boosted up sales of
home appliance products: hit 105% to 120% season sales target
1
NPI: New Product Introduction

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Level up and make Cooking class and contest events LG’s signature (from 2010
to 2013, 2,000 participants/year)
Brought 6 motion technology of LG washing machine jump into customers’ mind
by successful 6 motion launching events at 2 big shopping malls and 10 key
electronics super-stores in 2010
Education
2005 – 2009
Hanoi Foreign Trade University
Bachelor of External Economics
Interests
Reading children’s books helps improve my imagination, life loving and creativity
Watching advertisements to update new marketing approaching methods
Travelling to different places get me enrich my knowledge of different culture
Yoga helps me find balance in life
Dance fitness gives me more energy
Additional information
Language
English – Fluent written and spoken | Chinese – Intermediate
Computing
Experienced user of Microsoft office products (Excel, PowerPoint, Word, Outlook)
Keen user of the Internet
References
Available upon request

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People talk about me…
“As you’re key member of Home Appliance team, I strongly believe that
you can reinforce LG home appliance brand in the market.”
-Mr. Ko Tae Yeon, LG Electronics Vietnam Managing Director | ty.ko@lge.com
“Smart, Eager and Logical are the best 3 words to describe you.”
-Mr. Song Ik Hwan, Washing machine Product Marketing Manager of LG
Electronics India (used to be LG Electronics Vietnam Marketing Director) |
chipper3.song@lge.com
“I’m very proud to have you as the best core member of Home Appliance
Product team. It will be a big loss for our company if you leave.”
-Mr. Noh Hyun Woo, LG Electronics Vietnam Home Appliance Product Manager
(direct line manager) | hw.noh@lge.com
“You always make decision very fast and wisely.”
-Mr. Seo Hyung Bo, LG Electronics Vietnam Home Appliance Product Marketing
team member | hyungbo.seo@lge.com
“I’m so glad to be your junior colleague. You are very strict at work but
also a very friendly and dedicated team leader.”
-Ms. Nguyen Huong Tra, Vincom Mega Mall Royal City marketing team member |
v.tranh@vincom.com.vn
“It is very nice to work with such a professional partner like you. Honestly
your strict and fair judgment makes the project work.”
-Mr. Nguyen Anh Vu, Buzz Communications Event manager (Agency of LG Core-
tech show 2013)

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