Klout is a social media analytics company that measures users' online social influence through a Klout Score ranging from 1 to 100. It considers the size of a user's engaged network and how others interact with their content. Klout benefits companies by allowing them to target influential users with perks campaigns promoting products or services. Having influential social media users spread branded content through perks campaigns provides brands with effective earned media that leads to increased engagement.

1. KLOUT
Social Media Marketing Project
Submitted by: Group 15
Great Lakes Institute of Management, Chennai

2. What is Klout?
 Klout uses social media analytics to rank its users according to online social
influence via the "Klout Score", which is a numerical value between 1 and 100
 It measures the size of a user's social media network and correlates the
content created to measure how other users interact with that content
 Three nominally more specific measures-
 "true reach“ - the size of a user's engaged audience who actively engage in the
user's messages
 "amplification“ - likelihood that one's messages will generate actions, such as
retweets, mentions, likes and comments
 "network impact” - computed influence value of a person's engaged audience

3. Social networks linked to Klout

4. Klout: In timeline
 2008: Klout launched by Joe Fernandez and Binh Tran
 September 2011: Klout integrates with Google+.
 October 2011: Klout changes its scoring algorithm lowering many scores and
creating complaints.
 May 2012: Klout announces growth of 2000 new partners over a one year period.
 September 2012: Microsoft announces a strategic investment in Klout for an
undisclosed sum.
 March 28, 2013: Klout announces inclusion of Instagram analytics in factoring Klout
scores.
 May 13, 2013: Klout users had claimed more than 1 million Perks across over 400
campaigns.
 March 27, 2014: Lithium Technologies acquired Klout for $200 million

5. But Barrack Obama’s Klout score is 99

6. How can it benefit corporates?
 Companies pay Klout for Perks campaigns, in which a company offers free
services or products to Klout users who match a pre-defined set of criteria
including their scores, topics, and geographic locations.
 e.g. HP laptops campaign
 Reach to expert customers or influencers in a field
 Recruitment esp. for sales and marketing role
 Identifying influential customers in hotel industry and similar services industry
 Finding key note speakers for business conferences

7. Top 5 Klout perks of 2014
 Red Bull/Destiny: 20 Perks, Reaches Millions
 Moe’s Southwest Grill: Happy Cinco de Moe’s!
 Call of Duty: Advanced Social Power
 Fair Trade USA: Celebrating October Fair Trade Month
 Hulu: A Sneak Peek Perk Into East Los High
Source: blog.klout.com/2014/12/top-5-klout-perks-2014/

8. Proven Effectiveness
Over 500 campaigns, producing more than 10 billion pieces of
branded content

9. Earned media and ROI
 92% of the people trust their peers and it’s had a major impact
 Earned media provides 4x the brand lift of paid ads.
 4x Retweets on content from Klout influencers
 2x Clicks from content produced by Klout influencers
 2x Time on site for people referred by Klout influencers

10. Some videos
 Consumers:
 https://www.youtube.com/watch?v=0huJJfeMSQ8
 http://www.wsj.com/video/the-measured-life-what-your-klout-score/DFE1848E-
E3DD-4D9D-8CAD-6BBE3BC73BA2.html
 Founder: https://www.youtube.com/watch?v=wQS8YUDLmrs

11. Submitted By: Group 15
1. Rishabha Ganju
2. Harsh Bhatnagar
3. Sonali Ray Chaudhury
4. Shreyas Sharma
5. Nipun Saharawat
6. Aarsh
7. Ritesh Sharma
8. Jatinder Dhir
9. Akshit Bharadwaj
10. Alok Sharma

12. 1. Rishabha Ganju
2. Harsh Bhatnagar
3. Sonali Ray
Chaudhury
4. Shreyas Sharma
5. Nipun Saharawat
1
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2
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3
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4
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5
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13. 1. Aarsh
2. Ritesh Sharma
3. Jatinder Dhir
4. Akshit Bharadwaj
5. Alok Sharma
1
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2
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3
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4
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5
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14. #ThankYou