Kirloskar Brother Ltd Company Analysis. Company Profile ather the company Visit and the personal analysis we have done. Report

2. OVERVIEW
• It was in 1888 when Mr. Laxman Rao Kirloskar started his business in Belgaum .
• "Kirloskar Brothers” came into existence in 1920.
• They later shifted to a barren land in Kundal village in 1910 which was later named
KIRLOSKARVADI.
• Total revenue Rs 16,257,051,488 (2014-2015)

3. • KBL IS CURRENTLY ONE OF THE WORLD'S LEADING MANUFACTURERS OF
PUMPS AND VALVES FOR WATER AND OTHER FLUIDS, HYDRAULIC TURBINES
AND FIRE FIGHTING PUMPS.
• KBL HAS MAJOR OPERATIONS IN INDIA WITH EXPORT TO MORE THAN 90
COUNTRIES.

4. VISIT EXPERIENCE :
AREA I : MULTI STAGE PUMP DIVISION
• MANUFACTURING OF MULTI STAGE, MULTI OUTLET PUMPS .
• USED BASICALLY FOR FIRE FIGHTING.
• NO. OF MEMBERS IN THE DIVISION : 32
• OUTPUTS : 250 PUMPS PER MONTH
• TURN OVER : 5 CRORES.

5. VISIT EXPERIENCE :
AREA II : PROCESS PUMP DIVISION
• PUMPS MANUFACTURED HERE ARE USED IN CHEMICAL INDUSTRY,
SUGAR FACTORY, PAPER FACTORY.
• NO. OF MEMBERS IN THE DIVISION : 30
• OUTPUTS : 500 PUMPS PER MONTH
• TURN OVER : 5CRORES.

6. VISIT EXPERIENCE :
AREA III : PLANT ENGINEERING DIVISION
 STORAGE OF FINISHED COMPONENTS.
 MAINTENANCE OF FACILITIES AND SYSTEMS
 OPERATION OF SYSTEM
 ENERGY MANAGEMENT
 TECHNOLOGY
 VALIDATION.

7. VISIT EXPERIENCE :
AREA IV: HEAVY FOUNDRY :
• CASTING AND MOULDING OF HEAVY ITEMS ( 25 TONNES).
• NO. OF MEMBERS IN THE DIVISION : 44 + 10 (TEMPORARY)
• OUTPUTS : 200 PUMPS PER MONTH
• PRODUCTION : STARTING FROM 5KG- 8 TONNES

8. VISIT EXPERIENCE :
AREA V: TURBINE AREA :
• USED FOR GENERATING NUCLEAR AND HYDRO ELECTRICITY.
• UNDERGROUND 8FT. DAM IS MADE FOR THE TESTING OF THE
FUNCTIONING OF TURBINES.

9. LEADERSHIP
• Vision (2020):- “Will Be One Of The Most Admired Engineering Companies In The World”
• Plans For Vision
- Action Plan: That Is Annual Plan
- LRP: It Is a Three Year Plan.
- Accurate Prospective Plan. (Where They Will Be After 15 Year)
• Core Competencies
- India's largest Hydraulic Research center with 25 mega byte test and also they have
expertise in manufacturing Hydraulic Pumps.
- Expertise in manufacturing of flossier, willow.

10. LEADERSHIP
Rules Are Strictly First Followed By Top Management People ,
It Is An Inspiration For Lower Level
LEADERS FOCUS ON:-
• TALENT MANAGEMENT
• SUPPLIERS MANAGEMENT
• OPERATIONAL MANAGEMENT
• CUSTOMER FOCUS AND RESULTS
• PRODUCT SHOULD BE ECO FRIENDLY

11. PEOPLE
• TOTAL AREA COVERED BY KBL -KIRLOSKARVADI IS 165 ACRES
IN WHICH 44 ACRES IS INDUSTRY AND REST IS THE CLOSED CAMPUS
COLONY FOR THE PEOPLE OF KBL
• THERE ARE CERTAIN SCHEMES LIKE-
- IN EACH SHOP FLOOR, THERE IS AN EMPLOYEE OF THE WEEK BOARD,
PERFORMANCE LEVEL INDICATOR CHART.
- FOLLOW KAIZEN SCHEME (IMPROVEMENT BASED ON PERFORMANCE
SCORE) REWARD SYSTEM, BONUSES, PERKS
- TIMELY TRAINING IS ALSO BEEN GIVEN.

12. VISIT EXPERIENCE
People:
• Work shifts:24*7; Saturday’s off; Shift Rotation.
• Employee’s job evaluation: Recording of performance chart indicator weekly.
• Kaizen scheme:Reward systems,Bonus,Perx.
• Training and Development for the employees on a regular basis as per the new
innovations and technology.
• Providing good wages.
• Environment and employee’s safety work environment.For example:No entry in
Factory without helmets and shoes.

13. Partnership and
Resources :
• 700 suppliers.They are more focused on suppliers in terms of partnerships.
• The kirloskar pompen bv, netherland, the company's step down subsidiary in the
netherlands, has completed the acquisition of rodelta pumps international,
Netherlands (rodelta) in 2015.
• Own manufacturing concerns,not required resources from other sources.
• KBL has joint venture cooperation with Ebara, japan since 1988 for the
manufacture of API 610 standard pumps.

14. KBL AND SPP – PARTNERS IN
PROGRESS
IN 1973 SPP SIGNED AN AGREEMENT WITH KBL FOR SUPPLY OF
CASTINGS AND COMPONENTS FOR SPP DESIGNED PUMPS. OVER THE
YEARS KBL HAS SUPPLIED SPP WITH COMPONENTS FOR HUNDREDS OF
THOUSANDS OF SUCH PUMPS, IN ADDITION TO SUPPLYING A LARGE
NUMBER OF THE SAME PUMPS AROUND THE WORLD. IN 1980S, KBL AND
SPP WORKED ON THE JOINT DEVELOPMENT OF A NEW RANGE OF SPLIT
CASING PUMPS FOR WORLD MARKETS. THE PUMPS WERE JOINTLY
DESIGNED AND MANUFACTURING FACILITIES WERE AUGMENTED AT THE
KIRLOSKARVADI PLANT. THESE PUMPS ARE CURRENTLY EXPORTED ALL
OVER THE WORLD, WITH THE BIGGEST EXPORT MARKETS BEING THE
UNITED STATES, SOUTH ASIA AND EUROPE. WITH THE EXPERIENCE
GAINED FROM ITS RELATIONSHIP WITH SPP, KBL ALSO DISTRIBUTES ITS
OWN PRODUCTS TO OVER 65 COUNTRIES AROUND THE WORLD,

15. BIG CONCERNS
• EMPLOYEE TURNOVER:
• SUPPLIERS TAKEN AWAY BY COMPETITORS.
• MANAGEMENT OF EMPLOYEES AND SUPPLIERS
• DAILY AND WEEKLY PLANNING'S
• ALLOCATED 3000 SHARES TO EMPLOYEES AND SUPPLIERS

16. RISK MANAGEMENT :
• THERE IS A STRUCTURED PROCESS FOR RISK ASSESSMENT AND RISK MITIGATION. A
COMMITTEE CONSISTING OF SENIOR LEADERS IS CONSTITUTED TO IDENTIFY THE RISKS
FOR BUSINESS. ALL THE OFFICERS I.E. GENERAL MANAGER AND ABOVE ARE INVOLVED
IN THE ASSESSMENT OF RISK AND ITS LIKELY IMPACT ON THE BUSINESS. THIS
COMMITTEE PERIODICALLY REVIEWS RISKS AND ACTIONS ARE PLANNED AND
IMPLEMENTED TO MINIMIZE THEM.
• THE COMPANY HAS FORMED A RISK MANAGEMENT COMMITTEE TO IDENTIFY RISKS AT
THE COMPANY LEVEL. RISKS ARE PROPRITIZED AND RISK OWNERS ARE ASSIGNED THE
ACTIONS TO BE TAKEN TO MITIGATE THE RISKS AND REDUCE THE IMPACT AND
LIKELIHOOD OF THESE RISKS.

17. UTILIZATION OF WASTE :
HAZARDOUS WASTE
1. RECYCLING OF COOLANT ( 7 KL WATER )
2. OIL IS RECYCLED
NON HAZARDOUS WASTE
1. REUSE OF SAND IN FOUNDRY 6000 TON/ANNUM
2. USE OF CONDENSED WATER FROM A.C. AS DISTILLED WATER PER ANNUM
3500 L
( INTERNAL REQUIREMENT GETS FULFILLED )
3. REUSE OF WOODEN PACKING BOXES ( 5070.53 CU.FEET )
4. RECYCLING OF 43 TON WASTE PAPERS

18. RENEWABLE ENERGY AND UTILIZATION
OF WASTE :

19. NUCLEAR PUMPS:-
• India Is Progressing In Developing A Nuclear Industry, And Is
Expected To Have 20gw Of Nuclear Capacity By 2020.So
Requirement Of Back Up Pumps For Coolant Circulation Have
Been In High Demand In Form Of Operation Pumps.
• KBL The Largest Pump Manufacturing Industry Found A Great
Opportunity In This Sector. KBL Is Ambitious To Expand
Rapidly In Nuclear Pumps Not Only In India But Overseas. KBL
Is Supplying Pumps To 500 Mw For Fast Breeder Reactors.
• China Planning To Raise 32 Reactors For Electrical Power Within
15 Years. This Provide A Huge Expansion Opportunity For The
Company.
STRATEGY

20. SOLAR PANELS:-
• With about 300 clear, sunny days in A year, India's theoretically
calculated solar energy incidence on its land area alone, is about
5,000 trillion kilowatt-hours (kwh) per year.
• India is ranked number one in terms of solar electricity production
per watt installed, with an insolation of 1,700 to 1,900 kilowatt hours
per kilowatt peak (kwh/kwp). 25.1 MW was added in 2010 and
468.3 MW in 2011.As of 31 august 2015, the installed grid connected
solar power capacity is 4,229.36 mw,and India expects to install an
additional 10,000 MW by 2017, and A total of 100,000 MW by
2022.
• Competitor:- Tata power solar systems, Emmvee Group, Moser
Baer solar group.

21. KILLING STRATEGY
REDUCING THE PRICES BY KILLING ALL THE COMPETITORS.
INPUTS FOR STRATEGY
• EMPLOYEE SERVING
• SOCIETY SERVING
• CUSTOMER SERVING

22. • As a future growth strategy KBL is targeting market such as Europe, the USA, Africa and south
east Asia.
• KBL has plans to further reduce the life-cycle cost of its pumps to become more competitive in
international markets. The company is planning to aggressively market centrifugal pumps in the
EU region.
• Company planning to focus on specialized projects such as government contracts so as to utilize
company product.
• Technology on future environment and natural resource conservation.
Future Growth Strategy:-

23. customer
comes with
(water
management
problem)
technical team
inspects the site,
prepare a layout
manufacturin
g team starts
producing
technical
parts
outsourcing of
some spare
parts from
suppliers, on
contract basis
casting
/molding
of parts
assemblin
g, final
shape is
given
(testing)
quality
check
under ISO
9001
product is
been fixed at
site.
ANNUAL
MAINTENAN
CE
CONTRACT
Process

24. PRODUCTS :
• PUMPS: MULTI-LEVEL PUMPS,HYDROLIC PUMPS,SUBMERSIBLE
PUMPS,MONOBLOC PUMP,SUMP PUMP,SPLIT CASE PUMP,SPECIAL
ENGINEERED PUMPS.
• HYDRO TURBINES:FRANCIS TURBINES,KAPLAN TURBINES,PELTON
WHEEL TURBINES.
• PACKAGED SYSTEM:SOLAR PUMPING
SYSTEM,ETERNA,HYPN,HVACR SYSTEM,CONDITION MONITORING
SYSTEM.

25. SERVICES:
ENERGY AUDIT
TURNKEY PROJECTS
ANNUAL MAINTENANCE COSTS
CUSTOMIZATION
AFTER SALES SERVICE SUPPORT

27. Customer results
• They have no about customer results.

28. PEOPLE RESULTS
• DISTRIBUTION BETWEEN POOR PERFORMER AND VARIABLE PERFORMER FOR
AWARDS .
• INDIVIDUAL SAFETY IS CONSIDERED
• CHIZEN AWARD
• PERFORMANCE MEASURED AT DEPARTMENTAL LEVEL
• BRIBERY IS NOT ALLOWED
• SUNRISING TECHNIQUE – PROCESS OF COMMUNICATING WITH EMPLOYEES 15
MIN DAILY

29. Society results
• Kirloskar has an enriching history with his employees where fifth generation of
the previous employees are been working in the company at present.
• In this terms they define their social results.

30. Key results :
FINANCIAL RESULTS MARCH 2015 MARCH 2014
Net Profit Ratio 0.52 % 2.72 %
Asset Liquidity Ratio 1.32 % 1.48%
Operating Profit Margin 5.24 % 8.68 %
Dividend Per Share 0.50 % 2.50 %

31. TYPES AND NUMBER OF UNITS SOLD :

32. APPROACHES:
Code Of Ethics:
• Compliance : We Must Abide By The Laws, Rules, Regulations And Kbl Policies That
Apply To Our Business Practices.
• Relationship : It Is Our Responsibility To Interact Fairly And Respectfully With Each
Other, All The Stake Holders And The Community At Large In Which We Operate.
• Business Conduct : We Must Conduct Internal And External Business, Fairly And
Ethically.
• Enforcement : We Must Conduct Investigations In Ethical, Transparent And Legal
Manner And Promote Consistent Disciplinary Action Whenever Required.

33. DEPLOY:
People policy
They Believe In Achieving Organisational Excellence With Our Human Capital Being
Strategic Partner In Organisational Development, By Nurturing Their Capabilities To
The Fullest Potential And To Accomplish Organisational Goals. We Are Committed
To:
• organisational excellence by continual benchmarking and adopting best practices.
• institutionalising recognition and reward systems to foster performance driven culture.
• creating a value based organisation by adopting ethical work practices.
• attract, nurture and retain talent for organisational effectiveness.
• creating an ambience for enhancing creativity, learning and teamwork.

34. ASSESSMENT
 Low life cycle cost (LLCC) pumps are designed and developed to save
huge operational and maintenance cost and for longer MTBF.
 Special pumps for nuclear application like primary and secondary cycle,
canned motor pumps for power application, circulating water pumps,
condensate extraction pumps are also designed and developed.
 The Company is assessed on the basis of the demand and sales of the given
product.

35. REFINEMENT
 Design of hydro turbines:
• Design of pump as turbine (PAT) for micro hydro range from 5kw to 100 kw
power.
• Design and development of cross flow turbine for microhydro.
 CFD (computational fluid dynamics) study of pumps and turbines:
• Design verification using cfd analysis by improving the flow pattern and to
predict pump efficiency which are validated against experimental study.

36. AWARDS RECEIVED IN THE
REPORTING PERIOD:
1. CII- EXIM Bank recognition in the category of “Strong Commitment to Excel” for 2009.
2. CII TCM Division has given Level 4- rating to Dewas Plant of Kirloskar Brothers Limited for
Total Cost Maturity Model
3. Golden Peacock Award for Corporate Social Responsibility for the year 2010
4. Best Pavillion Award in Power India Exhibition 2009 at Bandra Kurla Complex, Mumbai, during
24.11.09 to 26.11.09 in 54 square meters category.
5. LEED Platinum Rating for Green Building to ‘Yamuna' awarded by Indian Green Building
Council.
6. CII Energy Conservation Award for Kirloskarvadi Plant
7. Golden Peacock award for Innovation

37. CSR ACTIVITY :
• PROVIDE RESOURCES TO 60-70 SCHOOLS (VIKAS SCHOOL ).
• SOCIETY PERCEPTION SURVEY
• FRESH AIR VENTILATION FOR NATURAL AIR- CONDITIONERS.
• MORE THAN 10000 TREE INSIDE THE FACTORY AND COLONY AREA.

38. IMPLEMENTATION OF CSR IN KBL
A. FUNDS TO BE EXPENDED PER FINANCIAL YEAR
• AT LEAST 2 % OF THE AVERAGE NET PROFITS.
• NO CONTRIBUTION TO ANY POLITICAL PARTY OR FOR ANY
POLITICAL PURPOSE SHALL BE MADE OUT OF CSR
CONTRIBUTION.
• ANY SURPLUS ARISING OUT OF ANY OF THE CSR ACTIVITIES
CARRIED OUT BY THE COMPANY WILL NOT BE TREATED AS PART
OF THE BUSINESS PROFITS OF THE COMPANY.

39. B. DISTRIBUTION OF FUNDS TO BE
EXPENDED EVERY FINANCIAL YEAR
FOLLOWING ACTIVITIES SHALL BE INCLUDED;
• - HEALTH
• - EDUCATION INCLUDING EMPLOYMENT ENHANCING SKILLS

40. C. CSR COMMITTEE
• THE BOARD OF DIRECTORS OF THE COMPANY SHALL CONSTITUTE A CSR
COMMITTEE AS WELL AS FORMULATE FUNCTIONS OF THE COMMITTEE.
• THE CSR ACTIVITIES OF THE COMPANY WILL BE MONITORED BY THE CSR
COMMITTEE OF THE BOARD OF DIRECTORS.

41. Gaurav Deshmukh
Subin Suresh
Abhishek Kumar Sinha
Keshav Tyagi
Aarya Singh
Akahnsha Bapai
Ravinder Kaur
Kumari Priya
Varsha A Kumar