Its the study on consumer behavior on big bazaar. about various models and consumer perception and motivation.

1. C O N S U M E R B E H AV I O U R

2. INTRODUCTION
• Big Bazaar was formed in 2001.
• The founder of Big Bazaar is Kishore Biyani.
• In 2010, Big Bazaar was ranked 6th amongst the top 50 service brands in India.
• It is the largest Hypermarket chain which was first started in Kolkata, Bangalore &
Hyderabad.
• There are total 215 Outlets in India.
• Revenue generated by Big Bazaar in Financial year 2014 was 500Cr.
• Number of Employees : 36,000+
• Major Target Customers of Big Bazaar are : Middle and lower Class which includes
service class i.e. 55% of the Indian population.

4. CONSUMER MODELLING
• CONSUMER ECONOMIC MODEL :
• Consumer wants to get aware about the
product which he is going to purchase in the
future.
• Big Bazaar is providing amenities for all the
various age groups.
• Consumers, under cognitive dissonance.
• Price factor plays a vital role in consumers
perception.

6. NICOSIA MODEL Search for Information &
Evaluation
Consumer Attribute
Purchase
Consumption

8. SOCIOLOGICAL MODEL
• Big Bazaar fulfilling the physiological & social needs in the Maslow hierarchy.
• 33% of the consumer are in the age group of 20-30 that is the youth of the country.
• Monthly earning of about 20,000-30,000 & above.
• Youth becoming responsible it’s the social responsibility to look after once family &
peer.

9. CONSUMER PERCEPTION
• Big Bazaar is preferred by its customer for its pricing strategy as Big Bazaar has
always targeted growing middle class segment .
• Major attraction to the store are students and youngsters who are dependent on their
parents for the income.
• Home Maker , as it is convenient for them to buy product as per their monthly budget
since they are the decision maker of their kitchen.
• Quality product offer at the attractive pricing is the major attraction point of customers.

10. CONTD….

11. CONTD…
• Whenever, these types of offer are given by Big Bazaar , they have always seen a rise
in their sales and number of customers visiting the market.
• So we can conclude that the overall perception of the customers towards the store is
positive and are satisfied with the way the store is managed.

12. CONSUMER LIFESTYLES AND
PSYCHOGRAPHICS
• Consumer’s personality is unique to each individual.They influences responses to the
environment according to their different income level and lifestyle.
• Marketers want to understand personality so they can segment consumers as far as
activities, tastes and lifestyles (psychographics),the better they understand the
consumer the more accurate a marketing campaign could be.
• Big Bazaar focusses on the activities,attitudes,interests,opinions,values and allocation
of income
of the different level of consumers.

14. CONSUMER’S MOTIVATION
• As, motivation is the driving force within individuals that impels to action,it is the
activation or energization of goal oriented behavior.
• A consumer is motivated by the several initiatives being led by the Big Bazaar like T24
Sim Card,Wednesday Bazaar,Maha Bachat sales and Profit club Membership.
• Recently,they have started the Home Delivery scheme and Direct Ordering of goods
online by sitting at their home or workplace,which are motivating their customers to do
shopping on a regular basis.

15. BY-
Aarya Singh 02
Subin Suresh 53
Abhishek Sinha 64