King has capitalized on the attention economy through its success with mobile games like Candy Crush Saga. The summary analyzes how King adapted to technology trends, engaged users across platforms, and evolved financially. Specifically, it launched Candy Crush on mobile in 2012, gaining over 500 million downloads and billions of daily plays. This strengthened King's position in the attention economy and allowed a shift to a "freemium" model with in-app purchases, growing revenue substantially.