The document discusses how to engage Gen Z and millennial workers. It provides demographics on these generations, showing high smartphone usage. Gen Z and millennials expect intuitive, predictive mobile experiences and are digital natives who value flexibility. The document recommends a bring-your-own-device policy to engage these workers by allowing mobile access to work tools and information from any location.

1. GenZ&Millennials:
HowtoEngageyour
FutureWorkforce
Chief Executive Officer
(425) 245-4508
brett@myshyft.com
BrettPatrontasch

2. Today’s Agenda
Why User Experience
Matters
The Evolution of Mobile,
Social Networks, & Apps
Gen Z & Millennial
Demographics
How to Use TikTok to
Connect with Associates
How Gen Z & Millennials
Use Mobile Apps
Impacts on Your
Workforce

3. Shyft Workforce is an innovative mobile-first solution which empowers hourly workers
to easily trade shifts, manage their schedule, and communicate as a team.
Shyft Workforce

4. Trusted By
Specialize in labor optimization, schedule distribution, and team
engagement for front line workers.
Offer a wide variety of integration options with WFM partners and on-premise
systems, to add mobility to your employee offering.
Mission driven to help make lives better for shift workers globally, through
increased income opportunities and flexible scheduling.
Shyft Workforce – The #1 rated mobile WFM product suite for retail and
supply chain workforces.
Company Background

5. Gen Z & Millennial
Demographics

6. Gen Z Demographics
Years Old
(1997-2012)
7-22
Gen Z =
26% of US Composition

7. Millennial Demographics
Years Old
(1981-1996)
23-38
Millennials =
22% of US Composition

8. Millennial Demographics
Gen Z + Millennials =
48% of US Composition

9. Smartphone Saturation
Of millennials own
a smartphone
Of Gen Z is on their
phone 5+ hours
per day
Of Gen Z had a
smartphone before
the age of ten
Of Gen Z own a
smartphone
Of Gen Z would rather have
unlimited access to the internet
than a college degree
93% 98%
55% 25%

10. A Connected Generation
Average number of connected
devices owned by millennials
7.7
Average number of devices
millennials use each day
3.3

11. A Generation of Content Creators
Of Millennials – versus 38% of
the population – consider
themselves content creators
50%
Of them share content online
75%

12. Of Gen Z feel more insecure
without their phone than
their wallet
57%
Connection Anxiety
Said not being able to check
social media for a day or two
would make them anxious
44%

13. The Evolution of Mobile
Hardware, Social Networks,
& Mobile Apps

14. The average age Generation Zers in
the U.S. are most likely to receive
gaming devices and TVs
4-7yrs old
45% of Generation Z in the U.S.
receive a mobile service plan
between the ages of 10 and 12
10-12yrs old
Video Games & E-Sports

15. 1981
First Millennials
are Born
1983 1984 1985
Motorola DynaTAC
is Released
Apple Launches
Macintosh
Nintendo Entertainment
System “NES” is Released
Millennials Are Born

16. 1988 1990 1996 1996
The “Internet”
was invented
Motorola StarTAC
is Released
Nintendo 64
is Released
Generation Z
Is Born
The Birth of Gen Z

17. 1997
AOL Launches
1999 2002 2003
was Invented
Friendster
Launches
Myspace
Launches
The Wild West of Mobile & Social

18. 2004
Facebook
Launches
2005 2006 2007
Motorola RAZR
is Released
iPhoneTwitter
Launches
Social Networks & The Smartphone

19. 2010
Instagram
Launches
2011 2011 2013
Snapchat
Launches
Linkedin IPO,
Reaches 100M Users
Apple & Google Play App
Stores Reach 1M+ Apps
The Rise of Always Being Connected

20. 2014
Shift Workers
Get Smartphones
2016 2017 2019
Uber Exceeds
8M Users
Spotify Reaches
100M Users
TikTok Gains
Massive Popularity
Exponential Growth In Mobile Functionality

21. 2014 – 2018 Slope Increase In All Things Mobile

22. 2014 – 2018 Slope Increase In All Things Mobile

23. How Gen Z &
Millennials Use
Mobile Apps

24. Favorite Apps of Gen Z & Millennials
Brat
UnfoldInstagram
Tik Tok
Reddit
ImgurTwitch
Snapchat

25. Time Gen Z spends
on their favorite
apps per day
4hrs
Gen Z uses up to 5
different social
channels per day
5apps
Usage Metrics of Most Popular Social Apps

26. Instagram
Engagement rates on Instagram are
Daily active users on Instagram
Stories
500M
Time spent per day on Instagram by
Gen Z, Millennials spend 24+ min
32+ min
Of 18-29 year olds use Instagram daily,
60% use it multiple times per day
67%15x higher than Facebook
& 20x higher than Twitter

27. Snapchat
Average time spent in Snapchat,
totaling 30+ min per day
Of Gen Z uses Snapchat more
than six times per day
Snaps are created and sent
every day
“Essential for their
relationships”
A quarter of Generation Z say that Snapchat is…
1.6min per session
71%
3 billion

28. Twitch
1,300,000+
Average viewership at any
given moment
Daily active users
15million
Hours watched in 2018
9.3+ billion
Unique content creators
streaming each month
3+ billion

29. TikTok
Average time spent on TikTok
per session
More than 41% of TikTok
users are this age
29% of monthly users open
TikTok every single day
Gen Z will keep using TikTok even if they don’t trust it…
9.75min per session
16-24year olds
29%
“This app is free and
therapy is not.”

31. Why User
Experience
Matters

32. While Millennials Are Mobile Pioneers…

33. Gen Z are born Mobile Natives

34. What Is User Experience?
User Experience (UX)
is the science of
determining the most
efficient path from
point A to point B.

35. Traditional Enterprise Software
A solutions ideology focused on
What, not How.
Enterprise Business requirements
Associate Business requirements
User Surveys and feedback
IT Infrastructure & Security
Integrations Assessment
Features Matrix

36. User Experience vs. Intended Design

37. Gen Z Expects Intuitive &
Predictive Experiences
Of Gen Z believe websites will know what they’re
looking for before they do anything.
67%
Of Gen Z said they would stop visiting a website
altogether if it didn’t anticipate what they needed, liked
or wanted.
40%

38. User Experience Is The Key To
Engaging With Gen Z & Millennials
Discovery &
Research
Ideation &
Prototype
Visual Concept
& Design
Product
Design
Beta
Testing
- Kick-Offs
- Workshops
- Stakeholder Interviews
- Expert Evaluation
- Content Audit
- User Research
- Brainstorms
- Planning
- Taxonomy
- User Behaviors
- User-Journey Maps
- Information Architecture
- Usability Tests
- Interaction Architecture
- Rough Wireframing
- Detailed Mockups
- Mood-Boarding
- Visual Concepts
- Accessibility Analysis
- Detailed Design Pages
- Usability Tests
- Design Library
- Materials for Dev Team

39. Impacts on your
Workforce

40. With the rise of mobile and
cloud-based technology,
it’s easier than ever for
companies to engage their
workforces.

41. Gen Z cares less about
benefits and more about day-
to-day work experience
-Think with Google

42. Gen Z & Millennials as Employees
Of the US labor force are millennials,
making them the largest generation in
the labor force
35%
Of millennials switched jobs in the
last year. 3x the number of non-
millennials
21%
Of millennials are engaged
at work
29%
Cost of millennial turnover due
to the lack of engagement
$30.5 Billion

43. Raised as The Connected Generation
Used to “always on”
Connectivity
Expect information they need to be
available on-demand
60%
of surveyed Gen Zers will
not use an app or website
that is too slow to load.

44. Digital Natives in a Mobile World
Dependent on
Mobile Devices
Value access to the latest technology
at work
55%
Of Millennial spend more
than 5+ hours per day on
their phone.

45. Thirst For Digital Content Consumption
Consume immense
amounts of digital
content
Comfortable learning in an online/
digital environment
59%
Of Gen Zers preferred
using YouTube to learn
over physical books

46. Instant Validation, Down To The Second
Receive immediate
attention on their
digital content
Appreciate real-time, micro-validations
from managers
38%
Of Millennials would like
to see recognition at their
company improved.

47. Want To Connect With Work On Mobile
Able to Connect
from Anywhere
Expect flexibility and trust from their
employer
62% of Gen Z says in 5 years the
internet will determine what a
person does on a daily basis

48. 1. Create a BYOD policy with guidelines for
use of a personal device at work
2. Promote healthy use of phone for
work-sanctioned activities
Engage Your Gen Z & Millennial
Workforce with a BYOD Strategy
4. Site verification: Geo-fencing,
Schedule, and Clock data
3. Offer a mobile solution as a
voluntary opt in benefit
5. Provide access on a company
computer or tablet

49. GenZ&Millennials:
HowtoEngageyour
FutureWorkforce
Chief Executive Officer
(425) 245-4508
brett@myshyft.com
BrettPatrontasch