When the Atlantic Media Company began to reconstruct itself for the digital age, the commitment was made to become "disruptive, open-minded and bold." This fundamental shift in values and strategy later resulted in the creation of Quartz, its all-digital news venture. In this Forward Report, I describe 10 vital developments pointed out by Justin B. Smith, president of the Atlantic Media Company, and why these industry shifts must be leveraged for success.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
With lockdown shaping much of our experience in 2020 - and having a continued impact into 2021, the role of digital tools and platforms has never been more prominent. As a result, our relationship with technology - how we use it, and how we feel about it (or perhaps more importantly, how it makes us feel) is undergoing a transformation. The same digital platforms and devices we have told ourselves to detox from have become the only means of keeping in touch with others, providing us with endless entertainment and offering us community.
As we kick into 2021, we ask how brands can adapt to these changes, reaching out to displaced, remote consumers and meeting their expectation of a more positive role of tech.
The traditional brick-and-mortar business model is no longer the only option for the aspiring entrepreneur. Many of today’s greatest successes belong to those who have captured the power of the viral loop by designing products and services that spread themselves through the channels of the Internet, propelled by word-of-mouth recommendations.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
With lockdown shaping much of our experience in 2020 - and having a continued impact into 2021, the role of digital tools and platforms has never been more prominent. As a result, our relationship with technology - how we use it, and how we feel about it (or perhaps more importantly, how it makes us feel) is undergoing a transformation. The same digital platforms and devices we have told ourselves to detox from have become the only means of keeping in touch with others, providing us with endless entertainment and offering us community.
As we kick into 2021, we ask how brands can adapt to these changes, reaching out to displaced, remote consumers and meeting their expectation of a more positive role of tech.
The traditional brick-and-mortar business model is no longer the only option for the aspiring entrepreneur. Many of today’s greatest successes belong to those who have captured the power of the viral loop by designing products and services that spread themselves through the channels of the Internet, propelled by word-of-mouth recommendations.
Learn how people's needs have changed, resulting in changes in future business models. This illustrated storyboard makes it easy to understand. by Jeremiah Owyang, Chief Catalyst, Crowd Companies. #FutureOf
Please note: some of the formatting issues (words smashed together) are not in the initial PPT version, but appear to be unique to this site.
20 Trends for 2020: MTM looks to the futureNatalia Kumar
As we ring in a new decade, our team of cultural enthusiasts and industry experts has identified 20 trends that span across a diverse range of categories, including culture, tech, communications and media.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
Service design consultancy Fjord presents its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. This year’s report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
Some of this year's exciting trends and cautionary tales from the Interactive Conference at this 2017's SXSW festival. Presented with my Teneo colleagues Mark Wainwright and Tom Cook.
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
Let's Break Tradition: Virtual Reality in Public RelationsMSL
Virtual reality is no longer an off-in-the-distance idea. It’s a quickly emerging trend with which wise marketers and communicators are already experimenting. Read our guidebook and start taking advantage of emerging VR platforms and tools.
Managing mobile devices proactively depends on more than the tools — such as mobile device management — that offer a “silver bullet” for the onslaught of mobile support requests. IT has two choices: 1) work to patch and fix by continually amending policies and myopic infrastructure or 2) establish a stance rooted in control over the devices in place today and those likely to be requested tomorrow and well into a multi-device, connected future.
Solving this problem and establishing control is an issue not only of the proper technology but key relationships across the organization, informed and enforceable policy, and a multi-part technology stack to operationalize said policy. We call this the mobile control plane, a complex but critical layer of support that serves as the foundation for enterprise mobile rollouts that’s lacking in most companies today.
The Revenge of Subcultures: the real value of Social Media for brandsLaurent François
This deck aims to demonstrate that marketers shape a wrong targeting for the social brands, focusing only on demographics and "average" consumers. But analysing average behaviors can only drive to weak and non relevant communication pillars, then a strong dismissal of consumers against brand digital properties.
This demonstration has been presented during Digital Shoreditch 2013, Future Brands day, by Laurent Francois
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
Future of Communication and Social Media: Gerd Leonhard at NBS Sao PauloGerd Leonhard
My presentation at the NBS agency event in Sao Paulo, Brazil, see more at http://www.mediafuturist.com/2010/02/-sao-paulo-feb-24-nbs-seminar-social-media.html
Digital's Indelible Mark on Brand Building FundamentalsPerformics
Performics SVP of Communications Planning Jon Wegman discusses the evolution of "brand", offering his expertise on rethinking brand building fundamentals in the digital age.
Learn how people's needs have changed, resulting in changes in future business models. This illustrated storyboard makes it easy to understand. by Jeremiah Owyang, Chief Catalyst, Crowd Companies. #FutureOf
Please note: some of the formatting issues (words smashed together) are not in the initial PPT version, but appear to be unique to this site.
20 Trends for 2020: MTM looks to the futureNatalia Kumar
As we ring in a new decade, our team of cultural enthusiasts and industry experts has identified 20 trends that span across a diverse range of categories, including culture, tech, communications and media.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
Service design consultancy Fjord presents its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. This year’s report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
Some of this year's exciting trends and cautionary tales from the Interactive Conference at this 2017's SXSW festival. Presented with my Teneo colleagues Mark Wainwright and Tom Cook.
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
Let's Break Tradition: Virtual Reality in Public RelationsMSL
Virtual reality is no longer an off-in-the-distance idea. It’s a quickly emerging trend with which wise marketers and communicators are already experimenting. Read our guidebook and start taking advantage of emerging VR platforms and tools.
Managing mobile devices proactively depends on more than the tools — such as mobile device management — that offer a “silver bullet” for the onslaught of mobile support requests. IT has two choices: 1) work to patch and fix by continually amending policies and myopic infrastructure or 2) establish a stance rooted in control over the devices in place today and those likely to be requested tomorrow and well into a multi-device, connected future.
Solving this problem and establishing control is an issue not only of the proper technology but key relationships across the organization, informed and enforceable policy, and a multi-part technology stack to operationalize said policy. We call this the mobile control plane, a complex but critical layer of support that serves as the foundation for enterprise mobile rollouts that’s lacking in most companies today.
The Revenge of Subcultures: the real value of Social Media for brandsLaurent François
This deck aims to demonstrate that marketers shape a wrong targeting for the social brands, focusing only on demographics and "average" consumers. But analysing average behaviors can only drive to weak and non relevant communication pillars, then a strong dismissal of consumers against brand digital properties.
This demonstration has been presented during Digital Shoreditch 2013, Future Brands day, by Laurent Francois
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
Future of Communication and Social Media: Gerd Leonhard at NBS Sao PauloGerd Leonhard
My presentation at the NBS agency event in Sao Paulo, Brazil, see more at http://www.mediafuturist.com/2010/02/-sao-paulo-feb-24-nbs-seminar-social-media.html
Digital's Indelible Mark on Brand Building FundamentalsPerformics
Performics SVP of Communications Planning Jon Wegman discusses the evolution of "brand", offering his expertise on rethinking brand building fundamentals in the digital age.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Reinventing Journalism: Trends, Innovations and Unanswered QuestionsDamian Radcliffe
A round-up of some key recent developments in the world of journalism related to evolving and emerging business models. These slides outline changes in consumption and advertising, as well as innovations in content creation, consumption and distribution. Finally, it also explores whether our concepts of journalism need to evolve and how the sector might move forward.
The Ipsos Strategy Partner Group works with the top 50 clients of the firm looking ahead to identify what's next for their businesses around the world.
Attending the Contagious conference is inspiration for new client conversations.
Social Media Introduction for Communications and PR Professionals - by Jos Sc...Jos Schuurmans
An introduction to social media, prepared for a seminar for communications and public relations professionals in Helsinki, Finland, January 2009, by Jos Schuurmans, http://www.josschuurmans.com/contact
ADTELLIGENCE White Paper: Monetizationof strategies and business models for S...Michael Altendorf
Within the past two years, the amount of social networks and online communities have grown faster than anything else on the Internet and the number of people associated with those networks continue to dominate the Internet space. Unfortunately, almost all social networks today continue to endure very high costs with very low monetization rates. Monetization occurs directly (through monthly subscribers, “Freemium”, or virtual-goods models) or indirectly. Mainly through advertising based business models and first attempts to include e-commerce. Only vendors in Asia and some western platforms started to implement a virtual economy with goods and currency.
Most Social networks are today unsuccessful in their advertising strategy because they target an enormously large mass of heterogeneous users. First-generation targeting models (including semantic, contextual or behavioral targeting) don’t help either because these models are not tailored to the needs of social networks.
Social Profile Targeting leveraging the (demographic, interests and geographic user information), on the other hand, is built around the information within user profiles, users’ connections to other users, and the data entered by users themselves – to provide more exact data to reach target audiences.
ADTELLIGENCE offers exactly this kind of targeting technology, which provides an interface between individual user profiles and classic target-group descriptions. Through a simple user interface based on newest Web 2.0 technology, advertisers can easily define their target audiences / groups and in real-time, get reports on the success of their campaign and target delineation. ADTELLIGENCE’s targeting technology not only helps increase advertising revenue for social networks, but can also be used to implement other effective revenue channels like ecommerce, gaming monetization or marketing intelligence, social media monitoring and web analytics.
There is not just one perfect, “universal” business model for social networks, but nevertheless, the best business model will always be a mix of different approaches that can continuously be developed and combined. The users will decided which model they like. Ask them, they will tell you what they want, to deliver user generated content
Market Changes and Opportunities in TeleMedia (NSN Marketing Forum 09)Gerd Leonhard
PDF with most slides from my presentation at the Nokia Siemens Networks Marketing Forum 2009, on the topic of how the recession is generating new opportunities in the Telecom / ICT & Media space. Data is the new oil, the gobal OS is shifting from ego-system to ecosystem and collaboration, why B2B social media is CRM, why mobile consumption of digital goods is the #1 growth factor for the next decade, the 2-sided telemedia economy, the opportunity to lubricate the digital ecosystem... and more. See http://www.mediafuturist.com
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
Our Guide to Digital disruption Update 2019John Ashcroft
A collection of our articles on Digital Disruption and Change Management updated for 2019.
Don't thumb your nose at Digital Disruption
So what do we mean by digital disruption
The six forces shaping digital disruption
Digital Disruption Industries of the future
Which jobs will be at risk in the years ahead
Digital Disruption and the UK Banking System
2014 Trends Digest Deck for Digital LeadersIan Crocombe
I summarized all the marketing trends so you didn’t have to!
- Frog Design tech trends 2014
- Most Contagious 2013
- LeWeb Paris December 2013 “The Next 10 Years”
- Journalism, Media and Technology predictions 2014
- eMarketer Key Digital Trends for 2014
- CES 2014 roundup
The last few weeks of 2013 saw a huge number of predictions, trends and lists of priorities for marketing in 2014.
I wanted to understand the digital shifts that are happening, so I digested all these 2014 marketing trends so you didn’t have to!
The big theme I’ve identified for 2014 is going to be “Marketing for a Connected World”, let me know what you think or if you’ve got any comments or questions.
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Deliberately Disruptive: Lessons from Atlantic Media Company's Digital Direction
1. WITH MALCOLM NETBURN
Deliberately Disruptive:
Lessons from Atlantic Media Company’s Digital Direction
Malcolm Netburn
Chairman and CEO of CDS Global