Candy Crush Saga is a popular match-3 mobile game available on iOS, Android, and Facebook. Though initially free to play, the game generates billions in revenue through in-app purchases of extra lives, boosters, and other items. It has been the top grossing app in app stores and has made its developer, King, the fastest growing company in the UK through over $1 billion in annual sales and a potential IPO valuation of $5-7 billion.

1. King’s Candy Crush Saga
Caleb Yoon

2. What is it?
Basic Match-3 game
Hundreds of levels
Limited lives

3. Supported Devices and Prices
iOS
Android
Facebook application
Free on all applications

4. So what?
Most popular app on Facebook
Top grossing app on iOS and Android
King – Fastest Growing UK Company
Media Momentum Digital Awards
Best Social Game - International Mobile Gaming Award

5. Wait… I thought the app was free?
Incorporating in game purchases
Lives, Charms, Moves, Boosters

6. Show me the money!
Estimated at $1-3 Million/day
Sales to top $1 billion
Received >$47 Million from investors
IPO to value business 5-7 billion

7. Secret Sauce
Addicting game play
Updates regularly with new levels
Facebook Integration
Technically Free

8. Competition
Anyone can compete in this market

9. My Prediction
Going public
Not entirely repetitive
like other huge hits
It never ends

10. My Prediction
Going public
Not entirely repetitive
like other huge hits
It never ends