View the presentation as a free online webinar at:http://www.prescriptionsforonlinesuccess.com/register-email-newsletters-drive-action-webinar/
Small businesses and organizations need to communicate and engage their audience on an ongoing basis. One of the most cost effective ways effectively reach your current customers and prospective ones is with email. Email is more important than ever as a communication tool.
Newsletters and Announcements have become a core component of small business and nonprofit marketing activities. This presentation will teach best practices that are quick and easy to implement, to help make your email newsletters more effective.
This presentation will show:
Different types of newsletters
How to write content for your newsletter or announcement
How to use graphics and images in your newsletter or announcement
Subject line best practices
When to send your email communications
Why email and social media need to be used together
Tools that can save you time
Join us and learn great new strategies to help your business or nonprofit in your email and social media activities.
Campaigns That Drive Action: Email Marketing for Success!Vanessa CEO
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. Attendees of this presentation will learn:
The different types of newsletters
What to write about in your newsletter or announcement and how to consider using images
Subject line best practices, and when to send your newsletter
The importance of understanding how connected email and social media are…they have to be done together
What types of additional tools might be useful
Learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.
Growing your Business with Email and Social Media MarketingGhost Partner
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.
Campaigns That Drive Action: Email Marketing for Success!Vanessa CEO
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. Attendees of this presentation will learn:
The different types of newsletters
What to write about in your newsletter or announcement and how to consider using images
Subject line best practices, and when to send your newsletter
The importance of understanding how connected email and social media are…they have to be done together
What types of additional tools might be useful
Learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.
Growing your Business with Email and Social Media MarketingGhost Partner
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
Are you seeking the right strategies, tools and tactics to make your marketing efforts as effective as possible? During this session you’ll learn some simple but powerful tips to help get your messages opened and read, shared and socially visible. And you’ll learn about great tools you can use to help engage with your existing supporters as well as expand your reach to new ones.
Slides from Social Media for Nonprofits- Vancouver | June 25, 2013
Build Your Marketing Toolkit with Email and Social MediaVanessa CEO
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But, with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
Jeanne Hopkins, HubSpot's Director of Marketing, and Mark Kilens, a HubSpot Inbound Marketing Consultant, cover 60 of the most frequently asked questions on email marketing.
View the answers to these questions here: http://www.hubspot.com/60-email-marketing-questions-in-60-minutes/
Tips and Tricks for Successful Email Marketing What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox!
1. Grow a healthy list
2. Create great content
3. Customize a beautiful, mobile-friendly template that matches your brand
4. How to get your emails opened
5. Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.
Using Email Drip Campaigns to Thank Donors and Raise More FundsTechSoup
In this webinar, we will talk about email drip campaigns, what they are, where to set them up, and how to use them to raise more funds for your nonprofit. With Giving Tuesday coming soon, now is the perfect time to set up that email drip campaign to thank current donors and then ask them to reengage in six months and continue supporting your nonprofit.
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
Leveraging, Growing and Enhancing E-mail Communication Mobloggy
Leveraging, Growing and Enhancing E-Mail Communication will be presented by Jodi Jahrling, a Constant Contact Authorized Local Expert, in the council chambers of the Snowmass Village Town Hall.
Email is more important than ever to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organization. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors! Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors! Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
Social media monitoring (SMM) is the process of tracking, measuring and evaluating an organization’s social media marketing initiatives. SMM began as a way of tracking harmful comments and avoiding PR disasters. Unmonitored, damaging remarks can have a negative impact on a brand’s reputation and future.
Email marketing Best Practices with Chad WhiteSmart Insights
Innovators in Email Marketing follow some best practices but break others. In this presentation Slideshare from our webcast, Chad White shows examples of how to improve all aspects of email marketing from Welcome Emails through Defensive Design and Enewsletters to Mobile-friendly. Chad White is author of Email Marketing Rules and Chad White - Principal of Marketing Research ExactTarget.
Want to solicit more donations and sponsorship through your emails? Then you need the right Email Marketing Tools Strategy. In this event, you will discover how you can communicate effectively with donors, sponsors, and volunteers on your email list. You will learn the basic steps to building an effective email marketing strategy.
Email Marketing Webinar The Favour PhronesisFavour Yusuf
This slideshow was used for a 3-day webinar on introduction to marketing. it covers the basics of marketing, like choosing an audience, building funnels, and marketing via email.
Mobloggy Constant Contact Social Media102-feb25-2015Mobloggy
This seminar will give you a closer look at the popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Google+. I’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and donts of each channel.
You’ll also get tips on how to tell if your social media activity is working. This session is best suited for beginners who have begun to use social media for business but are ready to go a little further.
Constant Contact ® Authorized Local Experts, Rebecca Ruck and Jodi Jahrling of Mobloggy® present, "The Power of Email Marketing". Come learn some new strategies to help your email efforts be more effective and get noticed.
Attendees of this presentation will learn:
• Campaigns: There are more opportunities to connect with your audience than you think.
• Content: What to write about in your newsletter or announcement, recycle your content and learn how to best use images.
• Best practices: The perfect subject line and best times to send your emails.
•Integration: Understand how connected email is to all your branding…they should be done together (ie social media, your blog, your website, sign up forms, etc)
• Tools: Easy tools for online event registration, surveys, contests, coupons, locals deals to help carry your message.
Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know.
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
Are you seeking the right strategies, tools and tactics to make your marketing efforts as effective as possible? During this session you’ll learn some simple but powerful tips to help get your messages opened and read, shared and socially visible. And you’ll learn about great tools you can use to help engage with your existing supporters as well as expand your reach to new ones.
Slides from Social Media for Nonprofits- Vancouver | June 25, 2013
Build Your Marketing Toolkit with Email and Social MediaVanessa CEO
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But, with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
Jeanne Hopkins, HubSpot's Director of Marketing, and Mark Kilens, a HubSpot Inbound Marketing Consultant, cover 60 of the most frequently asked questions on email marketing.
View the answers to these questions here: http://www.hubspot.com/60-email-marketing-questions-in-60-minutes/
Tips and Tricks for Successful Email Marketing What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox!
1. Grow a healthy list
2. Create great content
3. Customize a beautiful, mobile-friendly template that matches your brand
4. How to get your emails opened
5. Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.
Using Email Drip Campaigns to Thank Donors and Raise More FundsTechSoup
In this webinar, we will talk about email drip campaigns, what they are, where to set them up, and how to use them to raise more funds for your nonprofit. With Giving Tuesday coming soon, now is the perfect time to set up that email drip campaign to thank current donors and then ask them to reengage in six months and continue supporting your nonprofit.
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
Leveraging, Growing and Enhancing E-mail Communication Mobloggy
Leveraging, Growing and Enhancing E-Mail Communication will be presented by Jodi Jahrling, a Constant Contact Authorized Local Expert, in the council chambers of the Snowmass Village Town Hall.
Email is more important than ever to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organization. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors! Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors! Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
Social media monitoring (SMM) is the process of tracking, measuring and evaluating an organization’s social media marketing initiatives. SMM began as a way of tracking harmful comments and avoiding PR disasters. Unmonitored, damaging remarks can have a negative impact on a brand’s reputation and future.
Email marketing Best Practices with Chad WhiteSmart Insights
Innovators in Email Marketing follow some best practices but break others. In this presentation Slideshare from our webcast, Chad White shows examples of how to improve all aspects of email marketing from Welcome Emails through Defensive Design and Enewsletters to Mobile-friendly. Chad White is author of Email Marketing Rules and Chad White - Principal of Marketing Research ExactTarget.
Want to solicit more donations and sponsorship through your emails? Then you need the right Email Marketing Tools Strategy. In this event, you will discover how you can communicate effectively with donors, sponsors, and volunteers on your email list. You will learn the basic steps to building an effective email marketing strategy.
Email Marketing Webinar The Favour PhronesisFavour Yusuf
This slideshow was used for a 3-day webinar on introduction to marketing. it covers the basics of marketing, like choosing an audience, building funnels, and marketing via email.
Mobloggy Constant Contact Social Media102-feb25-2015Mobloggy
This seminar will give you a closer look at the popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Google+. I’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and donts of each channel.
You’ll also get tips on how to tell if your social media activity is working. This session is best suited for beginners who have begun to use social media for business but are ready to go a little further.
Constant Contact ® Authorized Local Experts, Rebecca Ruck and Jodi Jahrling of Mobloggy® present, "The Power of Email Marketing". Come learn some new strategies to help your email efforts be more effective and get noticed.
Attendees of this presentation will learn:
• Campaigns: There are more opportunities to connect with your audience than you think.
• Content: What to write about in your newsletter or announcement, recycle your content and learn how to best use images.
• Best practices: The perfect subject line and best times to send your emails.
•Integration: Understand how connected email is to all your branding…they should be done together (ie social media, your blog, your website, sign up forms, etc)
• Tools: Easy tools for online event registration, surveys, contests, coupons, locals deals to help carry your message.
Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know.
How To Get The Most Out Of Email Marketing - Top Tips From Constant Contact B...Daniel Doherty
Kathy Ennis delivered a talk about how local businesses can use email marketing to gain their customer database and to persuade customers to come back.
In this presentation you will learn about the most effective digital marketing tool - email! Spam is dead, but email marketing done right had the highest ROI of all the digital techniques.
Email Marketing: The Opportunity You Can't Afford To MissGeonetric
Email is the most popular channel in terms of daily use and consumer preference for both marketing and personal communication. And, according to Salesforce, 73% of marketers agree that email marketing is core to their business. That's because emails are easy to produce and distribute, and more cost effective than traditional marketing. Plus, emails allow you to target specific audiences and link visitors to relevant information on your website, driving engagement and achieving a higher return on investment.
Learn how you can use email marketing for everything from educating patients on health topics to driving service line volume. We'll also show real examples and offer tips for improvement.
Increasing Engagement in Email Marketing and Social Media | Marketing Retirem...Our Kids Media
Tips to Increase engagement and improve performance of your social media marketing and email marketing campaigns. Improve your open rates and click through rates.
Designed for marketing retirement homes, retirement communities and senior care. Will help you market to seniors and boomers in Canada. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Kim Fowler]
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
Stand Out This Giving Tuesday Fundraising Habits That Will Set You Apart!.pdfTechSoup
In this webinar, Constant Contact and DonorPerfect shared practical and creative ways to fundraise on Giving Tuesday.
Some of the discoveries included:
* The importance and mechanics behind setting your goals
* Easy-to-implement tips on standing out in a sea of communications
*How to craft messages and identify segments
* And more!
Employees can be your best supporters online. They can increase your brand's awareness, get your message in front of a larger audience, increase sales and lead generation, and lower the cost of recruiting. Employee advocacy programs can positively impact your bottom line. Find out more about employee engagement, the power of your employees on social media, and how your company can implement an employee advocacy program with stats and tips from The URL Dr in this infographic.
The webinar version of this presentation is available at: http://www.theurldr.com/register-cant-anyone-find-website/
ARE YOU INVISIBLE TO GOOGLE AND THE SEARCH ENGINES?
There are many reasons why your customers may be having trouble finding your website. In this webinar, we’ll discuss best practices in various website design and SEO techniques that can help put your website on the map. Literally.
This presentation teaches:
-The most important parts of your webpage for customers and for Google.
-How to write content for your website to get you found.
-Search engine optimization (SEO) basics and best practices, including what you can control and what you can't.
-Tools of the pros to help get you found by the search engines.
-A brief introduction to the Google Zoo (Panda, Penguin, and Hummingbird) and why you need to be aware of all these animals and birds.
This presentation is available as a free webinar: http://www.theurldr.com/register-omg-website-ugly-webinar/
Have you been wondering why your not doing much business online? It could be your website. Your website needs to convey in 5 seconds or less that you're reputable and trustworthy, you're an expert in your field, you can solve your visitors' problems, and lead them in a direction through your site so they can find what they're looking for. It's a lot to ask a poor website to do, But if you're website is ugly, then your visitors may be leaving.
The presentation also discusses the benefits of using WordPress. Learn 6 of the top WordPress plug-ins for small business, how to choose a web host, and how to keep your website safe.
Just in time for your holiday planning. Reach out to your customers, bring in new prospects, and boost repeat and referral business! Whether you're a B2C, B2B, or nonprofit, this presentation provides simple practical tips for closing out the year on a high note. See this presentation as a webinar on demand at: http://www.theurldr.com/rock-your-holidays-on-demand-signup
Social media best practices featuring Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Part 1 covers social media basics:
-why use social media
-intro to the networks
-what do you say?
Part 2 covers the networks in depth
-big 5: Facebook, Twitter, LinkedIn, Google+, Pinterest
-is it right for my business?
-how to create content
-how others are using it
This presentation was given at the SBDC Regional Conference in Ocean City, MD, on September 4, 2014.
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/portfolio-item/events-registration-webinar/
Have you ever considered holding an event to market your business? Many small businesses and organizations don’t realize the possibilities available to them to increase customer loyalty and build new prospect awareness through events. Whether you’re holding a special in-store tasting, an event with a charity, sharing your knowledge through a seminar, or holding a concert, events can help you gain visibility.
When you run an event, you want to make sure you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience.
This presentation shows:
Different types of events you can run
How to set goals for your events
How to promote your events (including a sample promotional timeline and activities)
How to set up an effective online registration process
What to do after the event
Note: This session will not address best practices for venue selection, planning event entertainment or dining options, running fundraising activities, etc. It is focused on helping audiences promote their events and streamline the online registration process.
Learn how event marketing and online registration can provide a fun and unique way to engage your audience and help you stand apart from the competition.
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/register-offers-promotions-recorded-webinar/
Increase and reward loyalty while driving new customers to your door.
Offers and promotions are at the core of online and offline marketing activities for small businesses and organizations. But do you know how to successfully tie a special offer or coupon into a Facebook campaign? Do you know the best way to get your current supporters to share your offers with their friends, increasing your promotion’s reach? This presentation will help you learn what you need to know about successful deals, offers, trackable coupons, and how to integrate all of these types of promotions into your marketing efforts.
This presentation shows:
3 Things you really want to get with your deal
Different types of deals and coupons you can run online
5 Steps to a great offer
The 5 Don’ts of Deals
How to run a Facebook campaign (and no, it’s not just posting)
How to extend the reach of your promotions through sharing and social media
Join us and learn great new strategies to help you develop your promotional campaigns online and off.
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/register-youre-social-now-webinar/
In part 2 of our social media series, you’ll get a closer look into each of the 5 most popular social networks – Facebook, Twitter, LinkedIn, Google+, and Pinterest. You’ll learn the benefits of using each, how other organizations are marketing with them, and a list of dos and don’ts for each channel.
This presentation covers:
How to tell if a social network is right for your business
What kind of content to post to get the best engagement
Social network etiquette
Is your content working? How to tell.
Next steps
Are you ready for social media? You will be after this seminar. Join us and get ready to be social.
Also, Don’t miss Part 1 of this series – “Basics of Social Media." Available in SlideShare and as a free online webinar.
How to Market Your Small Business in 2014The URL Dr.
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/register-small-business-recorded-webinar/
Learn core marketing concepts that will help you understand how to make your small business or organization be more effective online. From the 4 pillars of marketing success to tips to make your marketing mobile-friendly, you’ll learn how today’s marketing techniques, can help you grow.
Small businesses and organizations need to be as effective as possible in their marketing efforts. But with so many different types of marketing activities to choose from, they often miss some of the important, core marketing concepts that will help them understand why those activities are so important and which ones would be the most effective for their unique situation. In this presentation, you’ll learn core concepts in online marketing and how a little bit of marketing knowledge can go a long way.
You'll learn:
What marketing in 2014, really is (and isn’t).
How marketing has changed in the past 10 to 20 years in ways that benefit small businesses.
How you must set goals and objectives for your marketing efforts.
The 4 Pillars of Marketing Success – a framework that shows how different marketing activities all fit together, and can be easily implemented by small businesses.
It’s ok to start small. Learn ideas for where to begin.
Start to build a foundation of marketing knowledge today.
See this presentation as part of our free webinar: "How to Market Your Small Business in 2014" at http://www.prescriptionsforonlinesuccess.com/register-small-business-recorded-webinar/
Did you know that 44% of email is opened on a mobile device? Are you designing your communications to be read on a cell phone or tablet? Just think of the impact mobile devices have on: What you say, How you say it, Where you place your calls to action, and What is likely invisible to your readers on a mobile device.
In this webinar, we discuss how your audiences are using mobile devices to find what they need, to assess their options, to make decisions, and to make purchases and donations. Small businesses and nonprofits that start embracing mobile now, will be the ones best able to compete tomorrow and into the future.
Get great ideas for how to adapt your online marketing efforts to include mobile.
How to Use Feedback and Online Surveys to Drive ActionThe URL Dr.
What do your customers and prospects really think about your business or organization? Do you know? Do you care? You should. What you don’t know could be impacting your sales and donations.
Asking for and getting feedback from your customers or supporters through the use of online Surveys, Polls, or Reviews, can not only be an eye opening experience, it can be a profitable one. This Power Point will reveal simple but highly effective best practices and considerations for how to build a survey that allows you to gather valuable insights and suggestions from your audience.
This presentation covers:
How to set survey objectives
The importance of listening
Developing good questions
Knowing the difference between too much and not enough
When to survey
Who to survey
What to do with the results
Learn great new strategies to help you get insightful and important information from your customers, donors, clients, or supporters about what they really want and need from your business or organization.
View the webinar version of this presentation at: http://www.prescriptionsforonlinesuccess.com/portfolio-item/feedback-surveys-webinar/
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
9. Campaigns & Newsletters
Different types of newsletters
Newsletters
Keep your audience in-
the-know Card or announcement
WOW!
Custom code email
101001
Business letter
Press release
11. What you know that they don’t
What you have access to that they don’t
“Original” isn’t required… just be interesting
and relevant
Email
What do I write about?
14. 14
Email
A picture is worth...
Pictures get 47% more click-through activity than
content without images, but…
…don’t over-rely on images!
Be sure to use text labels in case images aren’t
displayed by the recipient’s mail program.
Don’t use images of your content.
Remember: your content is viewed on mobile
devices…
A picture is worth...
18. Who is it “from?”
What’s the “subject?”
When do you send
your communication?
Email
Now, later or never
Three little words that rule your world
19. Email
Who is it from?
Winning the battle of priorities
CAN-SPAM Act
go to www.business.ftc.gov and search “CAN-SPAM”
How will you be most recognizable?
22. Email
Winning the battle of
priorities
Tomorrow: Need 3 Hammers –
Can You Help?
Joe’s Pet Store
Newsletter
ALERT: Help your dog beat the heat!
Children’s Classes
Still time! Openings available for
children’s classes.
March Newsletter
23. Monthly is most common
Ask yourself: “When are my
readers likely to take the
action I want?”
Email
When to send
24. Email
Find your best day
Send your e-mail, watch for
best response
Select 3 days in the week
to test
Divide your list into
3 groups of people
1
2
3
25. Email
Find your best time
Select 3 times on the day
with the best results
Use same 3 groups of
people
Send email at 3 different
times of day, note time
with best results
1
2
3
26. Email
When to send or post
Do not be romanced by a high open rate –
measure actions!
27. 67% don’t see images by default
Text links get more clicks than buttons
Place your logo left or center in email
Include company name in text
Email
Practical advice
28. Key action must be above scroll line
Do not give too many choices
Make all images clickable (and with text
labels)
Email
Practical advice
(and on your mobile device)Test it on yourself!
30. Email + Social
Then vs. now
Social media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
% of small businesses using social media marketing
10%
2008
31. Email + Social
Then vs. now
Social media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
% of small businesses using social media marketing
87%
2013
32. Email + Social
It influences decisions
74%
Rely on
social
networks to
guide
purchase
decisions
source: Fedelta
55%
Share
purchases
on social
networks
source: Fedelta
68%
Learn more
about a
charity if they
see a friend
posting
about it
source: MDG Advertising
33. Email + Social
Email & Social
You have to use both
Drive traffic back
to your list, email, etc...
Amplify your email
Here’s some simple, practical advice for getting better response in your emails.
Many people do not see pictures in their emails, and text links get more clicks than a beautiful button -- probably because of that 67% stat.
Make sure your logo is left or center, not right – because people often see email in small windows that eclipse the right side, and make sure your company name is in text near the top. If your name is only in a graphic of your logo, all those people with no pictures will not realize the message is from you at first glance.
Make sure all of your pictures are clickable, this is easy to do with our tools and test your message on yourself, send it to yourself and if you can, test it on your cell phone or iPad too, just to know it looks good for everyone.
I’ve said it a few times already…be sure to test your newsletters on yourself. Tools like Constant Contact make it easy to send a test email to yourself or someone else so you can view it on a desktop, on your mobile phone…
[Speaker: you could pause here and ask the audience for other tried-and-true tips that they follow. If you hear something new or creative, share it with your fellow speakers and the folks building the content!]