Kids in the Dark - All Time Low Music video Analysis

1. ALL TIME LOW – KIDS IN
THE DARK
Sam Timmins

2. GENRE CHARACTERISTICS
• Normally in All Time Low's video's they have a performance and an illustrative
narrative.
• This is typical of this genre as the songs normally have quite relatable lyrics as the
artists in this genre aim their songs at teenagers so the songs talk about past
experiences.

3. RELATIONSHIP
• Lyrics and Visuals
• The lyrics of the song talk about teenagers going out to escape the troubles of life.
In the video a girl gets invited to "escape" from her parents constantly arguing.
• Music and visuals
• The pace of the editing goes along with the beat of the music as does the speed of
the "kids in the dark" dancing and having a paint war.

4. DEMANDS OF RECORD LABEL
• The demands of the record label have created a need for lots of close-ups and lots
of focus on the band but try not to move too far away from the narrative. So in this
video the band is performing at the party that the girl is invited to.
• A general motif that has appeared in their videos is escaping from life and giving
people optimism to live life to the full.