Media Studies A2 Institutions research

1. Hopeless Records
About Hopeless Records:
The label was started in 1993 by Louis Posen. Hopeless's artists aregenerally
considered punk rock, pop punk, post-hardcore, or alternativerock, but some
also include elements of various genres of heavy metal.
Other acts that are signed to Hopeless:
Some of their most well-known artists include or included Sum 41, Neck Deep,
Avenged Sevenfold, Thrice, Yellowcard, Anarbor, All Time Low, Taking Back
Sunday, There For Tomorrow, Silverstein, WeAre The In Crowd, Bayside, The
Used, The Wonder Years, The Human Abstractand Enter Shikari.
Successes:
The record label is very successfulas someof its more well-known artists have
sold thousands of albums and been nominated for many awards in the USA,
Canada and the UK.
 In 2013 AllTime Low won a Kerrang!Award for Best InternationalBand
for "A LoveLike War"
 In 2016 AllTime Low werenominated for MTV Video Music Award Best
Rock Video for "Missing You"
 Sum 41 havemultiplatinum albums
 In 2014 Neck Deep won the Kerrang!Awarded for Best British newcomer
 In 2016 Neck Deep won the Kerrang!Award for Best Live Band
Why are they appropriate?
Hopeless Records is appropriatefor my band as the artists signed to their label
are all frompop punk/punk rock stylegenres. And so, like my band, they all
need similar requirements fromtheir record label. Also the record label picks
up Artists that are juststarting out or are not very popular and by having
bigger bands (Such as All Time Low) attatched to their label this gains the artist

2. more fans as fans of one of these larger artists will mostly like the smaller
artists music too as they will be from similar genres. This also helps the smaller
artists to gain confidence in the record label.