The music video relates well to the dance genre, featuring scantily clad women dancing to the beat of the music in exotic locations. Though the lyrics are about loving with no one to love, the visuals do not connect directly and instead show people dancing and appearing happy together. The music and visuals sync well, with the dancing speeding up or slowing down corresponding to the tempo. Close ups focus on sentimental gestures between the women to show their close relationship rather than their faces.
2. Goodwin’s theory (6 key features)
• Genre characteristics: The video relates well to the generic dance genre, there are many girls dressed in
shorts, crop tops and bikinis, they are always moving and dancing around to the beat of the music. Sigma
usually films in exotic places (sunny) where this video conforms to this.
• Relationship between lyrics and visuals: There is no real connection between the lyrics and visuals as the
song is about loving with no body to love. However, the visuals always show two or more people together
dancing and looking happy. There is no real story line to the visuals other than the fact the girls that are
travelling together are just getting away from the fact they are maybe loving with no body to love.
• Relationship between music and visuals: The music and visuals conform well together. When the music is
slower, the visuals are in slow motion however as there is still a beat the characters are still moving and
dancing but in slow motion. When the music speeds up and the beat almost drops, the video switches
between real time and slow motion, again the characters are always dancing around to the beat of the music.
• Close ups: There are not many close ups through out the video of the girls faces however, they focus on more
sentimental things such as the girls holding hands or their feet where they are doing the same dance, this
helps to set the feel that the girls are extremely close to one another.
• Reference of notice and looking: As this music video is shot outside there is no reference of notice and
looking.
• Intertextual reference: This music video does not have any other reference to other media aspects such as
film.
3. Goodwin’s Theory (5 key aspects)
Thought Beats
This song by Sigma conforms to their usual sound and mode of song, the music
and song usually start off with a low tempo which builds up. Sigma does not always
use the same vocalist in all of their songs and therefore this makes it harder to
distinguish who is actually singing. There is one singer throughout the music video
which is common in sigma songs.
The song tells us a story throughout the music video which relates to the visuals.
The singer sings about how one is tired of loving with no body to love, this is the
general theme of the song throughout and we can see that the girls in the music
video have each other to rely on.
4. Narrative And Performance
The visuals in this video fit well with the lyrics, they clearly
show that the people that star are getting away from their
problems and enjoying life without any problems. The
dancing and other activities such as driving and playing
with a beach ball all fit in time with the lyrics where when
the lyrics are slower, the dancing etc.. Is slower and when
the lyrics are sung faster the dancing becomes faster.
5. Star Image
No main star appears in this video for example, Sigma does
not feature however, the two girls that do feature are
shown in almost every single shot where the audience can
begin to relate with them throughout the music video.
There are shots where other people appear however the
video focuses mainly on the two girls that are escaping
from their problems.
6. Relation of visuals to the song
The visuals illustrate the lyrics to an extent and
therefore they conform well to the choreography of
the dancing throughout the video. There could be
more relation to loving with no body to love such as
featuring a man that the girls were once in love
with.
7. Technical aspects
The editing pace fits well with the sound and tempo speeding up
when the tempo speeds up and slowing down when the tempo slows
down. Different camera angles and shots are used such as close ups
and low angle shots to make the featured dancers seem powerful.
Many different locations are used such as the beach in the day time
and at night. This helps to create a happy feeling which allows the
audience to relate with the stars of the video and almost allows them
to escape from every day problems. The colours used are bright
which again sets a happy mood and makes it interesting for the
audience to watch.