Kidorable Marketing Presentation
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The document outlines a PR and marketing proposal from Egg to help Kidorable increase web traffic, sales, and social media engagement. Egg proposes developing a sales and promotion strategy, executing contests, securing media coverage, managing blogger outreach, distributing press releases, and streamlining social media efforts to help Kidorable grow its web traffic by 100-1000 daily visitors and monthly sales by 10-20%.
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Kidorable Marketing Presentation
- 1. PR and Marketing Proposal for
- 2. • Increase web traffic by 100-1000 extra visitors daily • Grow sales10-20% monthly • Increase connection to consumers via social media & blogs How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
- 3. How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
- 4. Examples: • Tweet “first scoop” Outlet deals • Give Facebook followers special discount • Email first alerts on new products Offering sales exclusives through different channels can increase sales.
- 5. How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
- 6. I love contests! Kidorable Kid of the Month Video Entry for Kid of the Year Random “Best Fan” Giveaway on Twitter Keep fans engaged through rotating monthly contests.
- 7. How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
- 8. Gain more exposure through media coverage.
- 9. How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
- 10. • People trust bloggers over advertising • More effective than advertising • Boost SEO: multiple links to site • Increase web traffic and sales Streamline the type and size blogs that review Kidorable.
- 11. How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
- 12. Press releases increase online visibility and SEO.
- 13. How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
- 14. Become an expert in parenting & kids to draw social media users.
- 15. Fine-tuning your existing marketing strategy can lead to increased visibility and sales. Next Steps: • Schedule followup call with Susan to discuss questions.