1. The document describes a media board system created by WorldBridge T/T Co. LTD that provides interactive digital experiences through a multi-touch interface. 2. The media board allows users to get information about various products like phones through simulations and comparisons. It also offers value-added services and content downloads. 3. The system is aimed at enhancing customer satisfaction and brand exposure through an engaging user interface that goes beyond single-touch interactions.

2. Company Introduction Software Introduction Product Characteristics Technology Features 3. Advanced Media Board Various functions and Simulations for customers’ satisfaction and brand exposure (2) Providing Multi-Touch tech for effective UI Design (3) Faster processing 3D engine for the utilization of various contents 4. UI Application Main UI Page conversing motion Menu Motion Promotion Menu UI Try phone Menu UI Value Added Service Download Contents Innovation is our priority

3. 1. Department of HCI - Business: Since 2007. Sep. - Business Function: Multi-Touch Media board & Ad Board Business Achievement: Information Booth at Seoul Cheong-gye Stream Square, Gyeongbuk Yeong-ju City hall information center, Dubai Current Business progress: Beijing cultural experience center, Haerbin IT experience center, Shanghai EXPO Exhibition Center, Hong-Kong Luxury Brand shops, Dubai International Air-port, KTF Data Service Experience Center, Samsung S-One (Management & Control System and strategic marketing ) 2. Department of SI & Web Agency - Business: Since 1998 - Business Function: Website Design and Management, Web Application, Window-based Game (Real Casino 11 Games) Main Customers: The Ministry of Foreign Affairs, Environment, Gender Equality, The Police Mutual Aid Association, The Military Mutual Aid Association, EMC, SUN MICROSYSTEMS, CA, ENTERASYS, ETC. 3. The Department of WB Electronics - Business: Since 2007, Beijing and Shenzhen Office - Business Function: LCD TV, MONITOR, CRT, DVD and HOME THEATER related PCB Design and White electronic Products sales - Main customers: India, Iran, Dubai, Nepal, Bangladesh Company WorldBridge T/T Co. LTD Foundation Since 1998 Company Office Head-quarters (Korea) Beijing Branch Office (China) Shenzhen Branch Office (China) Company organization Department of SI & Web Agency Department of WB Electronics Department of HCI (Human Computer Interaction)

4. 1) Multi-Touch Single-Touch has been evolved to User-friendly Multi-Touch Interface (Multi-Touch UI) WBT has released world’s first Commercialized IR Type Multi-Touch S/W It provides users with Fun and Exciting experiences (User’s Active Participation)

5. It provides numerous high-quality Image-Views It can operate several HD videos at the same time It can process several files simultaneously at a high speed 2) Fast Processing of large scale & high Quality videos

6. Image VR System Flexible Video Control System (Special jog shuttle function) Zoom in & out Grouping image Grouping video Map Newspaper 3) Various Applications

7. Large-Scale Multimedia Processing Engine Possibly processing HD images and Large Scale videos Real-time operation can be possible without delayed time HQ Rendering Engine Multi-Touch Engine The application of high-advanced rendering tech for High Definition videos In comparison with existing Adobe Flash-based programs, flexible operation at 50 times faster processing speed can be possible without temporary stop and severance Evolution from inconvenient single touch to user friendly multi- touch interface The use of fast post-processing tech for large amount of multi-touch data Presentation Layer Media Board Engine Layer Multi-Touch Engine 3D Rendering Engine Large Scale Multimedia Processing Engine OS Layer Windows XP or Vista H/W Layer Touch Device Graphic Workstation System Housing

8. 1. Recent release of new mobile phones with multi-touch UI and functions (Global market trend) (Apple iPhone, Google Android Phone, etc.) 2. Increase of graphical mobile phone UI application differing from existing text menu type ’ s mobile phones 3. Increase of UI experience ’ s importance, when consumers purchase mobile phones (UI environment) Various simulations of main functions by Multi-Touch Media Board Engine Consumers ’ satisfaction and the maximization of brand power & exposure

9. Single touch UI (monotonous and repeated attempts)  Limited single touch UI applications only provide consumers with limited participation & UI experience Various UI applications based on Multi-Touch by Media Board Engine Provided With effective UI, easier, faster and more convenient way of information transmission for consumers

10. Conventional single touch engines processing low definition, simple image and video are not able to support consumers’ flexible control as well as multi-tasking. High rendering based Media Board Engine can strongly support High Quality contents Numerous HD contents can be provided to consumers at a real time

11. LAYOUT P-1001 Main Page (Home) – 1 1. The main page is designed as a digital brochure (like e-books) based on the concept of 3D type. It makes consumers feel curious and touchable to the main page 2. The main page consists of several categories and each category hold its theme and different functions such as Promotion, Try Phones, Value added service, Download etc. ex) Try Phones: When Try Phones is centered on, proper information about mobile phones is automatically coming up and directly provoke consumers’ curiosity. Each category can be moved by consumers’ easy drag, the centered one is becoming a main operating service category designated by our UI design AD VOD

12. P-1002 LAYOUT Main Page (Home) -2 ACTION This page is also divided into 4 different service menus 1. Promotion : 3D cylinder structure with built in sub- items 2. Try Phones : 3D Ball-shaped stripe 3. Value Added Service : 3D Icon type 4. Download Contents : 3D Icon type 1. Promotion can be moved by drag 2. Try Phones can be moved by drag and once touches a mobile phone’s image, consumers can gain detailed information relevant to the mobile phone. 3. The other service menus can be formed as a 3D icon at the below part

13. P-2001 Page Conversion Motion 1. When touches a service menu, 3D cubic-shaped image can be converted to another image and smoothly moved. 2. As a main page is split, the next image is coming up from back side. 3. When touches a service menu, 3D slide image can be moved 4. As a main page is backed out, the next image is sliding from right to the center 1 2 3 4

14. P-2002 Page Conversion Motion (Optional UI) 1. When a page is in conversion, it is split into several pieces and then each piece is regularly turning like a vane is turning with the wind 2. While dragging a page, a image can be moved in 3D type (Each image is clearly separated while converting) 1 2

15. P-2003 Page Conversion Motion (Optional UI) 1. 3D expression like having a Door open and close 2. Page conversion like a chart rolling up and down 1 2

16. P-3001 Basic Menu Motion -1 LAYOUT ACTION 1. Service menu button can be designed at the bottom and right part 1. When touches “Menu” button, all categories are automatically coming up 2. If there is no choice for 5 seconds, the categories are going down and naturally disappeared

17. P-3002 Basic Menu Motion - 2 LAYOUT ACTION 1. Service menu buttons are largely designed at the bottom part 1. When touches “Menu” button, all categories are coming up 2. If there is no choice for 5 seconds, the categories are going down and naturally disappeared

18. P-3003 Basic Menu Motion (Optional UI) LAYOUT ACTION 1. Location: bottom part 2. Concept : Roulette Type 1. Like a roulette, the categories of service menu can be moved by customers’ drag 2. Each dragging point can control to move one category at a time 3. Each category is following one bubble-shaped icon including simple information about products and ask customers whether use this category or not by presenting “Yes” or “No” 4. If customers touches “No” button, the bubble-shaped icon is closed, if touches “yes” button, the customers can use the next page

19. P-3004 Basic Menu Motion (Optional UI) LAYOUT ACTION 1. If customers make heart shape by multi touches on a page, the service categories are smoothly coming up 2. Concept: I love OOO 1. First touch point and last touch point are recognized as a complete motion. 2. Any typed figure can be made by Multi-Touch

20. Promotion P-4001 Promotion Menu UI LAYOUT ACTION 1. Promotion consists of 9 different icons 1. All of the icons are floating on 3D backgrounds

21. All Products P-5001 Try Phones Menu UI LAYOUT ACTION 1. All products can be selected by up & down drag 2. When customers touches the product, the next page including detailed information can immediately be opened “ Makers” button marks for brands (companies) 1. All products for sale are regularly laid out 2. HD Mobile phone images and model names

22. P-5002 All Products 1. According to brands (Companies), each layer displays all products of each company respectively LAYOUT ACTION 1. Brands can be selected by up & down drag 2. A mobile phone can be selected by right & left drag 3. When touches the mobile phone, detailed information is coming up Try Phones Menu UI

23. P-5003 All Products Try Phones Menu UI 1. One layer located at the bottom part marks companies’ name LAYOUT ACTION 1. When ‘ Makers’ button is touched by customers, companies’ name and logos are sliding from right to left

24. P-5004 All Products Try Phones Menu UI 1. Companies’ names are showing at the bottom part LAYOUT ACTION 1. All products of the brand centered on are automatically displaying for customers’ choice 2. A brand name preferred by customers are selected by right & left drag 3. When “All Products” button is touched by customers, all products are laid out on the next page

25. P-5005 All Products Try Phones Menu UI ACTION 1. The brand, makers, all products buttons are flowing from right to left

26. P-5006 All Products Try Phones Menu UI – Optional UI 1. All products are arranged on a page 2. Model names are marked on a page too 3. All products are divided 3 parts (High Price, Low Price, New Product etc) LAYOUT ACTION 1. Depending on customers’ budget and preference, various mobile phones are searched by customers 2. Selected brand name button has an arrow mark

27. P-5007 Page for product details 1. It marks the selected image of a mobile phone 2. Brand names and products are respectively showing as a icon 3. Specifications and main functions of the selected mobile phone are introduced to customers Layout Action 1. Implementation of Image- based VR function 2. Flexible choice depending on preferred brands and mobile phones 3. All products are selected by touching “All products” button 4. This page strongly introduces main functions of the selected mobile phone by operating simulations 5. Comparison Zone - preferred mobile phones are compared for customers’ better choice 1 2 3 4 5

28. P-5008 SIMULATION 1.This simulation absolutely support customers’ direct touches of the selected mobile phone (Provide simulation and the practical trial of several main functions) 2. The introduction of main functions with various images Layout Action 1. Simulation ( direct multi-touch is possible ) 2. Each icon can be related to simulation which shows real functions by multi-touch 3. “View” button is for ahead page (Sliding Motion) 1 2 3

29. P-5009 SPECIFICATION 1. Detailed specification Layout Action 1. Detailed specification is coming up when touches “ Specification” button 2. The detailed specification can be zoomed out & in and drag by customers ’ flexible control 1 2

30. P-5010 COMPARISON 1. This layout for comparison is the same as simulation’s Layout Action 1. There are 4 empty squares In Comparison Zone. 2. Customers can choose 4 different mobile phones As touches “Go” button after choosing 4 different mobile phones, the next page of comparison is automatically coming up.

31. P-5011 COMPARISON 1. Different mobile phones’ images with detailed specifications are showing for customers’ better understanding Layout Action 1. Customers can compare the different mobile phones they are considering to purchase 2. More mobile phones’ images can be put into Comparison Zone to compare 3. All Products – all products are displaying 4. VR Comparison – Image-based VR

32. P-5012 VR Comparison (Optional UI ) 1. VR images of selected mobile phones are laid out in order Layout Action 1. Customers can clearly check all the details such as design, price, function, color etc. 2. Zoom in & out functions can be used by customers direct touches 3. More mobile phones are added by dragging the images of mobile phones

33. Value Added Service P-6001 VALUE ADDED SERVICE Main UI 1. Value Added Service can be provided to customers Layout Action 1. Each value added service area can be moved by up & down drag 2. The service item centered on can be selected by right & left drag 3. When touches the centered item, the next page “View” is opened

34. P-6002 Value Added Service VALUE ADDED SERVICE(VIEW) 1. The next page, “View”, is spread out on the center Layout Action 1. As the page is opened, video footage can be playing with detailed contents and introduction relevant to Videos. 2. Video footage can flexibly be controlled by jog shuttle 3. Video footage can be zoomed in & out too

35. P-7001 Download Contents DOWNLOAD CONTENTS (Contents Choice) 1. Every value added service button is located on the center of page and customers can freely choose a button for downloading contents 2. The value added service area currently using by customers is stressed with different color. Layout 2 3 1

36. P-7002 DOWNLOAD CONTENTS – Download 1. The selected content can be transmitted to customers’ phone after inputting their phone numbers. Layout Download Contents

37. P-7003 DOWNLOAD CONTENTS (Optional UI) 1. “Ring”, ”VOD”, ”Wallpaper” and ”Music” buttons are located on the top of page. 2. Touches “Download” button : The page below is opened, customers can download the content by inputting phone numbers Layout Download Contents

38. CUSTOMER'S SATISFACTION IS OUR PROMISE