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Bayer Vietnam gave me a task to develop a proposal for its annual animal health conference. The target audiences are distributors, retailers and 1st class dealers. Thus, in order to serving "tough" audiences have an memorable and exciting event. I have learned from Bayer core values to shape out of the box concept, theme, visual and execution ideas. It consumed quite a lot researching time,but here it is, I love this work.
This sharing hopefully get some feedback from viewers and I am able to learn from you.
Marketing Plan for Life Insurance by Growth ChannelGrowth Channel
This free marketing plan is prepared by Growth Channel for a life insurance company. Create your personalized marketing plan on https://growthchannel.io
As part of an internship group project, my team had to create a campaign that would increase positive feedback about JCPenney and positively affect their sales- this is what we came up with.
Suriname Tourism Foundation Public Relations PlanLaura Amato
Worked in a team of five to design a public relations plan for the Suriname Tourism Foundation. Conducted primary and secondary research to identify the current situation and target audience. Using these insights, our team proposed creative strategies and tactics to increase tourism to Suriname.
Bayer Vietnam gave me a task to develop a proposal for its annual animal health conference. The target audiences are distributors, retailers and 1st class dealers. Thus, in order to serving "tough" audiences have an memorable and exciting event. I have learned from Bayer core values to shape out of the box concept, theme, visual and execution ideas. It consumed quite a lot researching time,but here it is, I love this work.
This sharing hopefully get some feedback from viewers and I am able to learn from you.
Marketing Plan for Life Insurance by Growth ChannelGrowth Channel
This free marketing plan is prepared by Growth Channel for a life insurance company. Create your personalized marketing plan on https://growthchannel.io
Mercedes Benz Fashion Week 2015 Event ProposalEric Rivas
The aim was to create a proposal for the 2015 Mercedes Benz Fashion Week event in Madrid, Spain.
Contributors:
Lamya Zalfa M.
Kim Palita Wienands
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Digital Marketing Plan Template Smart InsightsJasonmiller484
DIGITAL MARKETING. STRATEGY PLANNING TEMPLATE. Your companion to creating or updating your online marketing strategy. Source: http://www.supref.fr/blog/wp-content/uploads/2015/03/digital-marketing-plan-template-smart-insights.pdf
Experiential marketing strategy for a company. Detailed document on how ch directs intends to increase their experiential event net. Activation and sampling document.
Our Event Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and execute an event marketing plan that meets your marketing objectives.
Care about leveraging digital marketing hotel industry? Want to build brand, generate leads, engage customers and acquire new business for your hotel, restaurant, spa using digital marketing? You will find this deck presented at HOSI 2016 useful.
If you want to build mastery in digital marketing, you can consider participating in hands-on digital marketing training program by Digital Vidya. Find more details at http://www.digitalvidya.com
2015 Event Sponsorship Proposal http://www.wnfp.org - WNFP are well on our way to hosting some awesome events linedup for 2015. Secure Your Sponsorship and Become a Partner with WNFP in Generating Professional Relationships & Building New Business.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
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Sometimes the biggest obstacle to developing an online marketing strategy is simply not knowing how to get started. But if you understand your buyers and know how you can help solve their problems, a strategy will naturally begin to take shape. Use this simple, interactive template to begin planning your next marketing or PR strategy.
Mercedes Benz Fashion Week 2015 Event ProposalEric Rivas
The aim was to create a proposal for the 2015 Mercedes Benz Fashion Week event in Madrid, Spain.
Contributors:
Lamya Zalfa M.
Kim Palita Wienands
Manaal Oomerbhoy
Eric Rivas
Ignacio Cifuentes
Digital Marketing Plan Template Smart InsightsJasonmiller484
DIGITAL MARKETING. STRATEGY PLANNING TEMPLATE. Your companion to creating or updating your online marketing strategy. Source: http://www.supref.fr/blog/wp-content/uploads/2015/03/digital-marketing-plan-template-smart-insights.pdf
Experiential marketing strategy for a company. Detailed document on how ch directs intends to increase their experiential event net. Activation and sampling document.
Our Event Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and execute an event marketing plan that meets your marketing objectives.
Care about leveraging digital marketing hotel industry? Want to build brand, generate leads, engage customers and acquire new business for your hotel, restaurant, spa using digital marketing? You will find this deck presented at HOSI 2016 useful.
If you want to build mastery in digital marketing, you can consider participating in hands-on digital marketing training program by Digital Vidya. Find more details at http://www.digitalvidya.com
2015 Event Sponsorship Proposal http://www.wnfp.org - WNFP are well on our way to hosting some awesome events linedup for 2015. Secure Your Sponsorship and Become a Partner with WNFP in Generating Professional Relationships & Building New Business.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (Sep '23), worked for three months and presented a complete digital & social media marketing strategy for Disney+.
Sometimes the biggest obstacle to developing an online marketing strategy is simply not knowing how to get started. But if you understand your buyers and know how you can help solve their problems, a strategy will naturally begin to take shape. Use this simple, interactive template to begin planning your next marketing or PR strategy.
Quality Inn Salinas makes your dream vacation affordable, offering room rates far lower that comparable rooms in coastal towns like Carmel-by-the-Sea and Monterey. Easy daytrips become great adventures.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
2. Objectives
●Brand Experience Hawks Cay as an unique, ownable property that captures the
loyalty and passion of a wide range of target markets
●Establish Hawks Cay Resort as the leader in barefoot luxury and position the
resort as a family friendly destination that equals a Caribbean vacation without
leaving the mainland
●Highlight HCR’s many and varied water sports and additional attributes including
the island-themed spa, children’s camp, dolphin activities, pet friendly policy and
environmentally “green” features
●Highlight the resort as a multi-generational getaway and a great alternative to
cruises and other traditional Florida vacations
●Identify and position an HCR spokesperson as a thought leader on Florida tourism,
as well as an expert on family-friendly luxury travel
●Support efforts to direct traffic to the HCR company website
●Increase guest visitation
●Support sales efforts
2
4. Strategy
5-Pronged Approach
•Create and distribute frequent news releases and additional
press material to online and traditional media sources that
reach target audiences and encourage on-going dialogue with
the press
•Arrange onsite press and travel industry visits, arrange and
conduct offsite press interviews and monitor, measure and
report media results
•Support social media efforts, support HCR blog and contribute
to travel and tourism online sites while following industry trends
and breaking news to develop media opportunities for HCR
spokesperson(s)
•Research, develop and promote broad interest and niche
interest on-site special events to generate awareness,
excitement, participation and traffic
•Maximize HCR presence and coverage at relevant trade shows
and industry conferences
7. Dave’s a hard-driving Dad who loves to fish and’ll grab any chance to get out on
the water and go for wahoo – maybe a sailfish. This year when he heard about
the Redbone Tarpon Tournament, he knew he had to be there, kicking back with
the guys, throwing his line in. How could he get Ellen and the kids to go for it?
Ellen loved Dave and she sure needed to get away, but with three kids a week
of fishing was no vacation. Dave sold her on Hawks Cay -- camp for the kids, spa
for her, all on the water – and they cooked up the catch! Adult pool, facials and
massage? Bring it on! Their daughter Allison, 16, wasn’t into hanging with
family. And fishing, yuk! But the place sounded pretty luxe, and some cute guys
might show at the teen program. Allison loved reef diving, so AquaJam won her
over – they couldn’t bug her 10 feet under! Tyler, 11, loves sports and fishing
with his dad, but after a day or two, deep sea fishing was too much. Flats fishing
spots for snappers sounded cool. And he could get in some sports at the Cove
Camp. Amy, 7, was an easy sell – water, kids and plenty of room to run. To Ellen
and Dave, it looked like a great experience for the whole gang. Time to load up!
8. On Ellen’s pillow the night they arrived, their Experience Ambassador pointed to
the invitation to Calm Waters Spa, complete with a complimentary cup of “Cay-
momille” Tea. What made this one of the Top Spas? It was an immersion into the
best of Hawk’s Cay – from a Dolphin Surround Sound Spa Session to a
therapeutic Cay Fish Oil Massage. After a day fighting kingfish, a rugged
Fisherman’s Neck & Shoulder Massage would do Dave some good, and the
exotic Caviar Treatment for Two (complete with a top champagne from Alma)
would be perfect when they returned for their wedding anniversary. And how
could they say no to a Key Lime Pie Treatment for Amy -- complete with a
tropical milkshake? Hawks Cay really gets it! The next day Ellen bid a sleepy
‘bye to Dave, dropped the kids at AquaJam and the Kids Club and entered the
Calm Waters Spa. She signed into her Facebook at the kiosk for extra HCR
Points and started to Experience Hawks. She just might fall in love with this
place.
9. A week later, Dave’s coming home from Hawks Cay with a sailfish tomount,
new casting tips and a happy family looking forward to returning next year,
maybe sooner! Ellen got the vacation she deserved, satisfied kids and
plans to go back for their anniversary, SHH! Allison, 16, has 23 new
Facebook friends from Hawks Cay, 4 from Tampa and a reunion in mind.
Tyler, 11, caught a few fish and had the time of his life! Amy, 7, had her
first big girl beauty treatment and a lot of new friends! What an experience!
All agree, “We love that place!”
10. Examples of Tactics
•Business story: Secure placement and interviews for key property and corporate executives
to brand the business and trade proposition for Hawks Cay
●Frequent news releases: Develop a constant stream of news for Hawks Cay
and utilize several avenues of distribution including wire services, customized media
lists and social network platforms thus contributing to Hawks Cay online marketing , top
of mind awareness, WOM and WOB
●Social media: Help amplify HCR’s current Twitter and Facebook presence and support
additional online campaigns utilizing Flicker, ping.fm, Pixelpipe, LinkedIn, YouTube,
Squidoo and additional online sites
●Water sport events: Publicize HCR’s major fishing and water sports
tournaments, and seek out additional potentially high profile watersports events for
promotion such as (SUP) Stand Up Paddle instruction and competition and spear fishing
●Celebrities: Encourage celebrities and their families to visit Hawks Cay, and furnish news of
their sightings to gossip columnists and online news sites as an additional way of boosting
the resort’s cachet
11. Enrolling Guests as Social Media
Marketers
My Experience Alert “Eat your hearts out, guys!”
Stations throughout resort
where guests can upload
to Facebook, Twitter or
other accounts to spread
the news, brag about
their latest catch, event
and earn HCR Points
12. 2010 Hawks Cay iTournament
“As of 11/3/09 NY131 in lead with 43.3 lb.
Year-long International HCR marlin!”
virtual fishing tournament in
which guests compete for top
catch in each category. They
keep track via the Hawks Cay
iTourney App for Facebook
and iPhones. To count, catch
must be caught while onsite.
Winner gets to bring 5 friends
to HCR to celebrate.
13. Month at EXPERIENCE
Hawks Cay ROMANCE AT
HAWKS CAY
Our February Signature Event, Heart-Healthy Living and Sweet
Romance for Couples, Families and The Kids!
Proposal tips from our Romance Ambassador: Do it again the right way
aboard a sunset cruise under the moon light
Kiss a dolphin!
Pull in some heart-healthy fish
Renew your vows 5’ under at Aqua Jam: You may kiss the bride!
Renew your vows with your kids as witnesses
Couples only! Chocolate massage at Calm Water Spa
Summer fashion Makeovers with Florida fashion designers
Husbands barbecue for their wives with guest chef Bobby Flay
Kids make Valentines gifts for Mom and Dad
14. News Angles
● To heck with Mickey this Xmas: Hawks Cay offers another reason to take the kids to Florida
● A green Christmas : From water sports to water bottles -- Hawks Cay makes for a more eco-
friendly holiday
● The Hawks Cay Dolphin Program: Participate with on-site Marine specialists in one of the
country’s foremost programs to study and protect dolphins in the wild
● Not Your Father’s Florida: How Florida shed its old image to attract today’s savvy travelers
● Position Hawks Cay spokesperson as an expert on Florida, luxury family travel and weather-
related management
● The Calm Water Spa at Hawks Cay: A luxurious spa that offers a taste of the Islands with
coconut and pineapple spa treatments, sea salt wraps and deep massage
● Why Europeans are thronging to a place called Duck Key this winter
● Unusual room amenities: Unique hotel room “goodies” add value
15. News Angles
• Beach comparison: The differences in the ocean, sand, flora and
fauna, and scenery at the top US resorts
• Family learning vacations where the emphasis is on fun: Hawks
Cay’s lessons are disguised as fun for water lovers
• How fathers can turn vacation time into memory makers with
your son/daughter at Hawks Cay
• How to take the yuck out of fishing on your next vacation at
Hawks Cay
• The fishing gurus of the Keys: expert opinions from the fishing
guides at Hawks Cay
16. News Angles Continued
• What it takes to be a great family vacation counselor: Hawks Cay
counselors blend big smiles, strong expertise and a little cajoling to make
it fun for the whole family
• Great U.S. vacations for water-loving families: you can enjoy the warm
water without leaving the U.S. at Hawks Cay
• New survey reveals the impact of kids on family vacations: Xmas travel as
a sign for improved economy: Hawks Cay predicts upswing for luxury
Christmas vacations this year
17. News Angles
• EcoWeek 2010: Hawks Cay and other Duck Key resorts show how
the Keys have gone green this Oktoberfest, hoist your rod!
• Conchtoberfest at Hawks Cay a big hit
• A great vacation for Florida retirees without leaving Florida:
Hawks Cay offers a local, luxury option
• The cruise without the cruise ship: at Hawks Cay you can leave
your passport at home
• It's 10PM at Hawks Cay. Do you know where your parents are?
18. Case Study
Challenge:
The town of Taos, NM was looking to boost website traffic, tourism and
hotel room stays for summer ’09
Solution:
Create the Taos Summer of Love Event, throw a 40th Birthday Party for
motion picture classic Easy Rider, and invite Taos resident and Easy Rider
icon Dennis Hopper, to be Master of Ceremonies
Highlights:
Hopper’s paintings and photography Exhibit opened at the Harwood
Museum of Art in Taos to coincide with Easy Rider event. Taos was
featured on NPR’s Weekend Edition, in USA Today, the LA Times and GQ
Magazine as well as many travel columns, and Motorcyclist enthusiast
publications
19. Case Study
Challenge:
South Street Seaport at the southern tip of Manhattan needed to attract both
tourists as well as New York residents to eat, shop and spend money on site
Solution:
Make the Seaport a New York destination by promoting it as a venue for local
events and frequent fireworks displays, and promote major buying occasions with
traffic building promotions. Become active in New York Convention and Visitors
Bureau and the Lower Manhattan Marketing Association to align the Seaport with
the top visitor attractions in NYC, and participate in joint tourism promotions
Highlights:
Increased visitor traffic by more than 50 percent in the first year of representation.
Landed feature story in The New York Times repositioning South Street Seaport as
a thriving destination for residents and tourists. Was the Christmas Cover Story for
Colonial Homes Magazine, and turned the Seaport into a popular backdrop for
television and movie productions and corporate and commercial events.
20. Case Study
Challenge:
Parducci Wine Cellars of Mendocino County, California, a value wine
brand, was looking to launch a new premium, small-case production wine
brand – the Sketchbook Mendocino Collection -- ($30 a bottle) amidst
stiff and well known brand competition
Solution:
Initiate a campaign to position Mendocino as the more accessible,
affordable cousin to Napa and Sonoma, offering wines of comparable
high quality for more affordable prices, and simultaneously promote the
region as an eclectic coastal community that’s more approachable than
its famous neighbors
Highlights:
The Sketchbook Mendocino Collection made Wine Enthusiast and Wine
Spectator, and NPR’s Good Food Show, and items also appeared in USA
Today, and Forbes. Notably, Sketchbook wines made a million dollars in
it’s first year – a major feat for a small case production wine brand.
21. Case Study
Challenge:
Boost awareness and visitor traffic to La Villa Bonita, a culinary resort in Tepoztlan,
Mexico that offers immersion cooking classes in authentic Mexican cuisine
Solution:
Enhance positioning of the resort’s Executive Chef into a brand name in the U.S.
through press junkets and the development of a promotional and spokesperson
platform with Mexican and US companies and organizations.
Highlights:
Through our 1st year efforts, the executive chef has signed a 1-year spokesperson
opportunity with the largest manufacturer of Hispanic cookware in the Western
Hemisphere – the Executive Chef is to be featured on website, and recipes to be
inserted into more than 1 million pieces of cookware for retail sales. Signed
contract with large Mexican Hotel and Fractional ownership chain to give on-site
cooking classes to hotel guests in both high and low seasons. Developed deal with
Warner Brothers for new U.S. Mexican Cooking Show hosted by La Villa Bonita
Executive Chef. Sales video has been shot and is currently being shopped to
various U.S. television networks.
22. Timeline
The following are examples of news release headlines with over the next six months:
11/4 Hawks Cay announces its new marketing program
11/13 Make your vacation a little greener this Christmas
11/27 Xmas travel as a sign for improved economy
12/08 What are the rich and famous doing this Holiday season
12/22 Ring in the New Year – 2010: The year of the family togetherness vacation
1/05/10 Hawks Cay spokesperson– Tips on planning a multi-generational vacation
1/19 Destination Weddings – Barefoot luxury that’s more than a fantasy
2/09 The Sailfish Open (3/5-3/8/10) A longstanding tradition attracts new fans
2/23 New survey reveals the impact of kids on family vacations
3/09 The Redbone Tarpon Tournament (4/23-4/25/10) – Deep sea fishing at its
finest and one of the most exciting fishing tournament’s in the U.S.
3/23 Attention Snowbirds and Second Home buyers: Here’s turnkey luxury real
estate that earns you money when you’re not there
4/1 Luxury vacation for retirees without leaving Florida
4/13 Dolphin allure: The HCR Dolphin Program – entertainment and serious science
4/27 Preparing for bad weather – How a prominent resort plans for a rainy day
23. Karen Sperling
Chief Conversation Officer
Karen Sperling has branded, launched and popularized scores of new experiences,
products and services
• She is positioning La Villa Bonita as a center for authentic Mexican cooking, and building
Chef Ana Garcia’s brand with the production of a network television program, large-scale
joint promotions and spokesperson deals
• Her introduction of Mattus’s Lowfat Ice Cream by Haagen Dazs inventor Reuben Mattus
garnered a “Best New Product of the Year” by Time Magazine
• A strategically placed flying trapeze in lower Manhattan complete with flying lessons for
busy Wall Street execs, was seen around the world and helped build the reputation and
clientele of a Club Med-style resort for adults
• She threw a midnight snack for the Ringling Brothers Circus in Herald Square to draw
attention to one of the first urban shopping malls in New York
• She took Goya Foods, the largest Hispanic food company in the nation from a Hispanic-only
food provider to a major general market brand name
24. Steven Greene
Chairman of The Conversation
Steven Greene’s offers a lifetime as an award-winning branding and
marketing specialist at the nation’s marketing firms
● With years of award-winning work on brands including Coca Cola and IBM, Steve
served at major agencies Interpublic and WPP Group where he won top honors for
his creative on consumer campaigns for Bayer Aspirin, Burger King and Johnson &
Johnson, as well as receiving the Time Inc. Forum For Freedom Award
●Taking equal pride in his consumer and B2B campaigns, Steve has led firms from
start-up to buyout or public offering. He took FalconStor, the Computer Associates
spin-off, from launch to a $400 million public offering in a matter of months.
●He created the first World Record Pizza Toss in Times Square and branded a web-
surfing dog for Labrador Software, netting front page Wall Street Journal placement
●He takes a 360 degree view of his client’s business, incorporating offline and digital PR
and social media tactics to create marketplace success
25. Josie Gulliksen
Florida Keys PR Specialist
Josie personally led PR efforts for the FL Keys & Key West Tourism Council
until 2009.
● For seven years, Josie represented the FL Keys & Key West Tourism Council through
her previous firm. She implemented yearly national radio promotion and on-site
filming for national morning shows with CBS, ABC, NBC and Univision. Attended
national media events and missions, wrote press releases and e-newsletter articles.
Implemented and coordinate press trips for local, national and international print
and broadcast media.
● Previously provided PR for Miami Science Museum
● Wrote as journalist for Miami Today and other outlets
● Josie is familiar with HCR and has visited
26. Next Steps
•Review and discuss program and fees
•Sign agreement
•Set up road map meeting with Sperlingreene and HCR
•Establish corporate spokesperson and client/agency contacts
•Review and revise press material
•Develop primary and secondary copy points
•Schedule client interviews for backgrounder and bios
•Develop calendar of events, timeline, client/agency meeting
and
reporting schedule
27. Contact
Offices:
–North Miami
–New York City
Steven Greene
Chairman of The Conversation
Sperlingreene PR and Marketing Communications
45 East 33rd Street
New York City, NY 10016
www.sperlingreene.com
sgreene@sperlingreene.com
http://www.linkedin.com/in/stevengreene
http://www.linkedin.com/in/stevengreene
(917) 656-1837