As part of her role at CMD Training Institute, Olivia Moran developed a social media strategy to establish interest in their services, start a dialogue with potential customers, and kick start their online presence. Her strategy was to develop an active online presence through relevant social media, ensure the company could take advantage of social media opportunities, and raise their brand awareness. Tactics included setting up social media accounts, weekly relevant posts, and regular contact with followers to generate business leads. The results were an established credible online presence, thousands viewing online material and posts, new business leads generated, and tailored information for potential customers.

1. Social
Media
Strategy

2. An part of my role at CMD Training Institute, I
developed a social media strategy for the company

3. Aim of Strategy
• Establish interest in their service/products
• Start a dialogue with potential customers
• Kick start their online presence
• Establish the brand as a thought leader &
Educator

4. My Strategy
• Develop active online presence through
relevant social points
• Ensure the company was in an ongoing
position to make the most of social media
• Raise brand awareness

5. Tactics
• Set up relevant social media accounts for
key staff members
• Weekly posts to about appropriate topics
for target audience
• Regular contact with social media followers
to generate business leads

6. Results
• Established creditable online presence
• Thousands of views of online material &
posts such as leaflets and brochures
• Generated new business leads
• Provided potential customers with tailored
information

7. Olivia Moran
Learn more about me and check
out more of my presentations at
www.oliviamoran.me