This document is a case study about KFC in India. It discusses KFC's introduction to India in the 1990s after economic liberalization. It opened its first outlet in Bangalore in 1995, targeting the upper middle class. The document outlines KFC's mission to be the leading food service in Asia through consistent quality and customer focus. It analyzes KFC's strengths in understanding local culture but also weaknesses like protests over non-ethical practices and MSG use. Threats include activist groups but opportunities exist in India's growing economy and westernizing youth culture. The conclusion notes KFC has learned catering to foreign cultures with different eating habits is challenging.

1. Case Study on
KFC
Submitted By: ISHIKA SINHA
5th Semester

2. Introduction of
KFC
HAMBURGER....
Table of Content
Mission and
Vision
Threats and
Opportunities
KFC in India Strengths and
Weaknesses
Conclusion
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2
3
4
5
6

3. Introduction
● KFC stands for Kentucky Fried Chicken. Its origin is in
Louisville, Kentucky, and it is the world’s most popular chicken
restaurant chain.
● It is a part of Yum! Brands, Inc., the world’s largest restaurant
company in terms of system restaurants, with more than 36,000
locations around the world.
● Products are made on the motto of "crispy outside, juicy
inside".
● In India, KFC is growing rapidly and today has a presence in 21
cities with close to 107 restaurants. 109 countries and territories
around the world have KFC restaurant.
● Every day, more than 12 million customers are served at KFC
restaurants.

4. KFC in India
● KFC was the first fast food multinational to enter
INDIA, after the economic liberalization policy of the
Indian Govt. in early 1990s.
● It received permission to open 30 new outlets across
the country & Opened first fast food outlet in
Bangalore in June 1995 by targeting upper middle
class population.
● PepsiCo planned to open 60 KFC and Pizza Hut
outlets in next 7 yrs. in the country.

5. Mission and Vision
To maximize profitability, improve shareholder value
and deliver sustainable growth year after year.
Mission
To be leading integrated food services group in ASIAN region
delivering consistent quality products and excellent customer
focused.
Vision
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6. Strengths and
Weaknesses
Strengths
● Understand the culture,
regulatory and ecological
issues.
● Understand the
importance of ethics in
doing business.
● Examine the reasons for
protests of PETA
● Identify solutions for KFC’s
problems in India
Weaknesses
● Non ethical business
practice
● PETA (People for the
Ethical Treatment of
Animals) protest
● KRRS protest
● MSG flavor in chicken

7. Threats and Opportunities
Threats
● MSG chicken flavor
● PETA like organizations
● Political parties protesting
for junk food
● Protest support from
famous personalities.
Opportunities
● Reality boom in India
● Indians youth adopting
western culture
● Indian economy
● Cosmopolitan rapid
development

8. Conclusion
Over the years, KFC had learned that
opening an American fast food in many
foreign markets is not easy. Cultural
differences between countries result in
different eating habits. For instance,
people eat their main meal of the day at
different times throughout the world

9. THANK YOU!