KFC began in 1890 when Harland Sanders started cooking chicken at age 9. He opened his first Kentucky Fried Chicken restaurant in 1952, franchising his secret recipe of 11 herbs and spices. By the 1970s, KFC had spread to Malaysia, opening its first Malaysian location in 1973. KFC is now the largest fast food chain in Malaysia and Brunei.

3. KFC began with Colonel Harland
sanders
He discovered his penchant for cooking
when he was only 9year old.
Founder of KFC

4.  He reached celebrity status in 1952, when
he decided to franchise his famous
Kentucky Chicken recipe blends of 11
herbs and spices to the rest of America.
 By the early 70s, that special recipe
reached Malaysia.
 The first KFC restaurant was opened in
1973 on Jalan Tunku Abdul Rahman.
 KFC is the largest fast-food chain in
Malaysia and Brunei.

5. 1890
 It all began with the dream of one man,
colonel Harland D.sanders.
 Born on 9 september 1890.
1896
 At 6,after Dad passed away, the colonel
started cooking for his family, as Mom
went to work
1930
 At age 40, the colonel held many different
jobs before he started cooking.

6. 1939
AT 50, the colonel perfected his Original
Recipe chicken with his secret blend of
11 herbs and spices
1950
Colonel sanders travelled across U.S
and Canada By car,restaurant to
restaurant, franchising his chicken
business at age 65.

7. KFC or Kentucky Fried Chicken has
been a wholly owned subsidiary of Yum
Brands since 2002.
Which also owns pizza Hut and Taco
Bell.Yum Brands is alsothe world
largest restaurant company.

10. Restaurant Quality
The main attributes for KFCrestaurant
excellence are CHAMPS.
C- Cleanlines
H- Hospitality
A- Accuracy
M- Maintenance
P- Product Quality
S- Speed of service

12.  KFC was the first fast food multinational
to enter INDIA, after the economic
liberalization policy of the Indian Govt.
early 1990s
 KFC received permission to open 30 new
outlets across the country & opened first
fast food outlet in Bangalore in june 1995
by targeting upper middle class
population.
 PepsiCo planned to open 60 KFC and
Pizza Hut outlets in next 7 yrs in the
country

13.  Understand the significance of cultural,
economic, regulatory and ecological issues
while establishing business in a foreign
country.
 Appreciate the need for protecting animal
rights in developed and developing countries
like India.
 Understand the importance of ethics in doing
business.
 Examine the reasons for protests of PETA
(People for Ethical Treatment of Animals)
 Identify solutions for KFCs problems in India.

14. Protests by farmers led by the
Karnataka Rajya Ryote Sangha(KRRS)&
the farmers leaders was
Nanjundaswamy who used the term
JUNK FOOD against KFC.
Protests by cultural &Economic
activists.
Protests by PETA in the late 1990s.
Support of celebrities in against of KFC.

15. Geographic segmentation
Demographic segmentation
Psychographic segmentation

16.  For a product to occupy a clear distinctive and desirable place
relative to “competing products in the minds of target
consumer.”
 In KFC feedback is taken from the customer in order to know
the customer demands and then improvement are made in
product
 KFC focuses on pure and fresh in order to create a distinct and
clear position in the mind of customers KFC has a strong brand
name and they are leading the market in fried chicken

17.  LOCATION
/NUMBER OF
OUTLET
 EXTENSIVE MENU
 PRICE
 SERVICE
/AMBIENCE
 TASTE
 OPERATION
 QUALITY
STANDERD

18. BUCKET
VARIETY OF
PRODUCT IN
THE CHICKEN
INNOVATION
CHICKEN
SPECIALIST
KIDS MEAL