Business

1. KFC
• Kentucky Fried Chicken
• A Global Fast-Food Chain
• Prepared by: [An MBA Ruwad Team]
• Miss Menna Elghadban
• Dr. Marvat
• Ms. Walaa Fares
• Mr. Ehab Ismail
• Dr .Eman azmy

2. • Have you ever thought of a recipe becoming an
international brand making much money ?
• Of course KFC , Global fast-food leader
• - Founded in 1930
• - Headquarters: Louisville, Kentucky, USA
• - 150+ countries

3. History (Early Years)
• - Founded by Colonel Harland Sanders in 1930
• - First franchise opened in 1952, Salt Lake City, Utah
• - Unique 'secret recipe' of 11 herbs & spices

4. History (Global Expansion)
• - Rapid expansion in the U.S. & worldwide
• - 1970s: Entered Asia & Europe
• - 1997: Became part of Yum! Brands
• - Today: 25,000+ restaurants

5. Vision Statement
• Vision:
• 'To be the world’s most loved, most efficient, and fastest
growing restaurant brand.'

6. Mission Statement
• Mission:
• 'To sell food in a fast, friendly environment that appeals
to pride-conscious, health-minded consumers.'

7. Objectives and Goals
• - Provide quality, affordable food
• - Expand global footprint
• - Innovate with local menus
• - Focus on sustainability & CSR
• - Maintain customer satisfaction

8. Management Structure
• - Owned by Yum! Brands
• - CEO & global leadership team
• - Regional managers & franchise owners
• - Balance of global strategy & local adaptation

9. Managing and Controlling
• - Standard Operating Procedures (SOPs)
• - Franchise management system
• - Quality control & inspections
• - Customer feedback mechanisms
• - Use of technology for efficiency

10. Conclusion & Future Outlook
• - Strong global presence
• - Continued innovation & menu diversification
• - Focus on sustainability & digital transformation
• - Brand identity remains strong worldwide