How colonel Sanders got success at the age of 65 years inspired me

1. PRESENTED BY
SWARNA LAKSHMI
MBA 1ST YEAR
KFC BRAND REVIEW

2. KENTUCKY FRIED
CHICKEN
FEELS FINGER LICKIN' GOOD
This Photo by Unknown author is licensed under CC BY-NC-ND.

3. HISTORY
Herland sanders, founder of the original Kentuchy Fried Chicken, born
in 1890
After a series of jobs in mid 1930'sat the age of 40,colonel sanders
bought a service station, motel and café at Corbin, a town in Kentucky.
He began serving meals to travelers on dining table in the living
quarters of his service station because he didn’t have a restaurant

4. Introduction to
Kentucky Fried
Chicken
Sanders began experimenting with different
seasoning to flavour his chicken which
travelers loved and for which he soon became
famous .
He then moved across the streets to motel and
restaurantwith seated 142 people.
During next nine years he developed his secret
recipe of 11 herbs and spices and
basic cooking techniques which is still used
today.

5. INTELLUECTUAL PROPERTY RIGHTS
Trade secrets, together with patents, trade-marks, and copyrights, are one of
the four main types of intellectual property.
Trade secrets are never made public.
The initials 'K-F-C' and image of COLONEL HARLAND SANDERS are
both trademarks registered by KFC corporation with the USPTO.
Kfc also owns numerous copyrights.
Television ads in which the character appears, and even photographs of the
actual Col. Harland sanders all are protected by copy rights.

6. KFC'S ENTRY IN INDIA
Kfc was the first fast food multinatinational to enter in
india,after the economic liberalization policy of the india
government in early 1990's
Kfc received permission to open 30 new outlets across the
country and opened first fast food outlet in bangalore in
june 1995 targeting upper middle class population

7. FRANCHISING
KFC generates its revenue through the different franchisees it
has opened up in the different countries. Each franchise will
pay a fee based on turnover to the master franchisor.
In other words, each franchise is actually an independent
business but follows the method of operation of
the franchise.
The franchisor will provide the model help and other items as
they deem necessary
KFC has set certain guardrails for all its franchisees covering
the degree of quality and store cleanliness they have to
maintainso as to run their store under their brand name .

8. SWOT ANALYSIS
STRENGTHS
Global presence
Strong parent company
Veg and non veg offerings
Secret recipe
WEAKNESSES
Unhealthy fats
Managing franchisees
OPPORTUNITIES
Market expansion
Specializing into vegetarian menu
Rise in health conscious population
THREATS
Competition
Changing consumer eating habits
Raw material prices
Clousure of current franchisees

9. WHY KFC SO
SUCCESSFUL??
KFC popularized chicken in the fast food industry.
The company revamp its packaging , decor, uniforms.
Improving restaurant operations.
Introducing value items.
Providing healthier menu options.
KFC adapts its menu internationally to suit regional tastes.
KFC has coupon deals than other fast food restaurants.

10. OTHER FACTORS
KFC Uses an undifferentiated targeting strategy as it has
the same food menu as all other food restaurants have
in the world. With pass of time, KFC has started to
create different types of menus after having a
competition with McDonald's.
For example , Buckets and combo packs
especially Wednesday sale .

11. Thank you
This Photo by Unknown author is licensed under CC BY-SA-NC.