This document provides an overview of the history and development of the KFC fast food chain. It discusses how Colonel Harland Sanders started the business at age 65 by selling chicken he cooked from his home recipe. It details how the business expanded over time through various owners and investments, becoming one of the largest fast food chains in the world with over 22,000 locations globally. Finally, it briefly mentions KFC's current financial status and social impact, and provides suggestions for further growth.

2. CONTENTS
WHY KFC???
IDEA GENERATION
BUSINESS & HISTORY
INVESTMENT
CURRENT STATUS
SOCIAL IMPACT
SUGGESTION

3. WHY KFC ???
Innovative
business Idea
Huge
transformation
in business
One of the
largest fast
food chain.
Good Story
behind the
success.
Entrepreneur

4. IDEA GENERATION
Colonel
Harland
Sanders
At age
5 lost
his
father
Lost 4
jobs at
age of 17
Married
at19 and
Wife left
with
daughter
after some
days
Became cook at
small cafe
Borrowed $87 and made
chicken. Sold that door
to door.At age of
65 he
attempt
suicide

5. BUSINESS & HISTORY
PARENT: YUM! BRANDS
INDUSTRY: RESTAURANT.
FOUNDED: MARCH 20, 1930.
FIRST FRANCHISE: SEPTEMBER 24, 1952.
NUMBER OF LOCATIONS: 22886 IN YEAR 2019.
REVENUE: USD23 BILLION.
World wide market share: 9%
PRODUCTS

6. INVESTMENT
 At age of 65 Mr. Harland borrowed $87 and started his business by making chicken
recipe in own hand.
 By 1963 there were 600 KFC restaurants, making the company the largest fast food
operation in the United States. After that he expanded his business till 2013
 In 1964, Sanders sold the company to a group of investors led by John Y. Brown
Jr. and Jack C. Massey for US$2 million.
 In July 1971, Brown sold the company to the Connecticut-based Heublein, a
packaged food and drinks corporation, for US$285 million.
 In 1982, Heublein was acquired by R. J. Reynolds, the tobacco giant. In July 1986,
Reynolds sold KFC to PepsiCo for $850 million (around US$1.8 billion in 2013)
 PepsiCo made the chain a part of its restaurants division alongside Pizza
Hut and Taco Bell. The Chinese market was entered in November 1987, with an
outlet in Beijing.
 In August 1997, PepsiCo spun off its restaurants division as a public company
valued at US$4.5 billion (around US$6.5 billion in 2013).

7. CURRENT STATUS
In 2018, KFC's average sales per unit reached US $121 million.
The company said net income rose to $436 million, or $1.26
per share, in the quarter ended Dec. 31, up from $303 million,
or 83 cents per share, a year earlier.
This year net revenue of KFC is US $5.5 billion

8. SOCIAL IMPACT

9. SUGGESTIONS
Aggressive campaigns against competitors.
Best discounts but shut down the units under
losses.
Make up for negative publicity
New innovative products they can produce as per
customer’s expectation.