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Basic of SEO (Search Engine Optimization)
1.
Search Engine OptimizationSearch
Engine Optimization Understanding the Search Engines LandscapeUnderstanding the Search Engines Landscape
2.
Content in This
Presentation • The Search Landscape • Conducting Keyword Research
3.
The Search Marketing
Landscape
4.
100 Billion Searches Each Month!
5.
6.
7.
Organic vs. Paid
Search Organic Paid
8.
Organic vs. Paid
Search 90% of Clicks 10% of Clicks
9.
Click-Through Rates
10.
Vertical Search
11.
Local Results Probably doesn’t
get traffic like most “#1” results Completely different ranking algorithm than standard search results
12.
Image Results
13.
Video Results
14.
News & Blog
Results
15.
Shopping Results
16.
Instant Answers
17.
Instant Answers
18.
Instant Answers News Results Real
Time Results Local Results Image Results
19.
This Presentation Focuses
onThis Presentation Focuses on
20.
The Goals of
Keyword Research
21.
Determine Relative Volume
Levels
22.
Identify High Value
Keywords
23.
Predict the Effort
Required to Rank Well
24.
Choose the “Best” Words/Phrases
to Target
25.
The Keyword Demand
Landscape
26.
The Long Tail
of Keyword Demand
27.
28.
29.
30.
31.
Tools & Tactics
for Brainstorming & Refining Your Seed List
32.
Salespeople & Customers
33.
Google AdWords Tool Be
Wary of Match Type https://adwords.google.com/select/KeywordToolExternal
34.
Google Trends Not Very
Accurate Sign In for Y-Axis Numbers
35.
Competitive Keyword Research Restrict
query to competitor’s domain
36.
The Keyword Research
Process
37.
Start with Your
Seed List
38.
Create Spreadsheet w/
these Columns
39.
Get Google Search
Demand Numbers
40.
Guesstimate Conversion Rate
Numbers
41.
Or Use PPC
Campaign Data
42.
Add Keyword Difficulty
Data for Top Terms We like using a weighted average of the Page Authority metric
43.
Target High Volume,
High Value, Low Difficulty Terms First
44.
Thanks !!Thanks !! Sujay
Khandge (MBA, BE) Blog: http://www.ksujay.blogspot.com SujayKhandge@Gmail.com Cell: +91 -9766654355
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