The webinar presented by Tom Shapiro from Stratabeat focuses on proven methods to enhance website conversion rates. It covers audience segmentation, behavioral analytics, and effective call-to-action strategies, emphasizing the importance of understanding customer needs and experiences. Attendees are encouraged to engage with the material and ask questions throughout the session, with resources to be shared afterward.

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Tom Shapiro, Stratabeat
15 Proven Methods to Increase Your
Site Conversions

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What You’ll Learn
● Techniques you can use to increase conversion rates on your site
● How to map a persona to a problem, then to a solution
● How to look at conversion optimization holistically
● Q&A

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Ask questions as we go.
We’ll answer as many questions as we can after
the presentation
Slides and recording will be
made available shortly after
the webinar
Use the “Questions” pane
throughout the webinar

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CEO
Stratabeat
@TomShapiro
Tom ShapiroINTRODUCING TODAY’S EXPERT
• CEO of Stratabeat, a branding, web design, and digital
marketing agency
• Author of the book “Rethink Your Marketing”
• Founder of a neuromarketing group with 400+ members
• Developed marketing strategies for more than a dozen
Fortune 500 brands
• Published in Chief Marketer, CMO.com, CNN, Forbes,
MarketingProfs, MediaPost & More
• Lived in Japan for six years
CEO
Stratabeat
@TomShapiro
Tom Shapiro

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Techniques to Increase
Conversions

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Great stuff goes here
Are We Nuts???
For every $92 spent driving traffic,
only $1 is spent to convert them.
Source: Bryan Eisenberg

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Audience Segmentation &
Personas

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Audience Personas

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Poll:
How Many Personas Have You
Defined for Your Site?

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Go beyond the WHO to
uncover the WHY.

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Why are they visiting your
website?

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What are the problems
they are trying to solve?

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What would be the ideal
customer experience on
your site?

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What specific actions
should they be taking?

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Marketing Mackenzie
Title/Job Goals
● Marketing Executive
(CMO, VP Marketing,
Marketing Director)
● Software Company
● Managing 3-5 reports
● Reports to CEO
● Qualified Leads
● Site Traffic
● Email Database
● Marketing Integration
Media
Problems
● ChiefMarketer.com
● MarketingProfs.com
● Moz Blog
● HubSpot Blog
● NewsCred Blog
● Pressure for aggressive
growth numbers
● Too much to do, too little
time & too few resources
● Competitors growing more
sophisticated all the time
● Overwhelmed by data
without the associated
insights
● Confused by changing tech
landscape

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What’s In It for Them?

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Get Feedback &
Have Conversations

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10X

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Behavioral Analysis
Scroll Mapping

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Behavioral Analysis
Click, Heat & Hover Mapping

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Behavioral Analysis
Session Recordings

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Poll:
Do You Use Behavioral
Analytics on Your Site?

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Form Abandonment Analysis

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Screenshot Source: Hotjar

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Call-To-Action (CTA) Buttons

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Behaviorally-Based CTA

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300%

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Exit-Intent Technology

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Related CTA

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Evoke an Emotional Response

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Antonio Damasio
Neuroscientist

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Social Proof

54. Mirror
Neurons

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Pricing

56. Photo Source: Panasonic

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$1,000.00 vs. $1000 vs. $1k

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A/B Testing

59. Image Source: Optimizely

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Using Lateral Thinking to
Drive More Conversions

62. Rethink Your Marketing
7 Strategies to Unleash Revenue Growth
By Tom Shapiro
Free Chapter:
RethinkYourMarketing.com/wpengine

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Inquiring minds want to know.
Questions and Answers.
* Slides, recording and resources will be made available within
the next several days

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On-Demand Webinar - How to Crush SEO in 2020
Resources.
Stratabeat
Rethink Your Marketing book website
Rethink Your Marketing (on Amazon)
Ebook - SEO + UX = PB&J: Achieving Results Through SEO and UX Integration
Building a CRO Framework for Maximum Conversions

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How helpful?
How to improve?
Future topics?
Help us get better.
How helpful?
How to improve?
Future topics?

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Thank You.