Are college students prepared to be leaders online, using social media for social good? Looking at leadership literature and current practices, a gap exists in how to develop students to be agents of change using social media. This session was presented at the 2014 NASPA Western Regional Conference and proposed how educators can adapt the Social Change Model to reflect and apply digital competencies to their practice, leadership curriculum, training and programming.

1. Leadership Education Re-Imagined
Using Social Media & the Social Change Model
to Transform Student Leaders
Josie Ahlquist
California Lutheran University

2. @josieahlquist
1. Student Leadership in the Digital Age
2. Social Change Model
3. Remixing Leadership Theory
4. Crowdsourcing Content
5. Digital Leadership Competencies
#NASPAwrc

3. Do You Tweet?
#NASPAwrc

4. Student Usage of Digital Tools
Multiple times per day
(Junco, 2011; Junco, Heighberger, & Loken 2011; Steinfield, Ellison & Lampe, 2008)
Most popular platform is Facebook
Research = 90-99% college students log on daily
(Pempek, Yermolayeva & Calvert, 2009; Gemmill & Peterson, 2006; Junco, 2011; Junco, &
Heighberger & Loken, 2011; Steinfield, Ellison & Lampe, 2008; Chen & Marcus; 2012)

5. • Expressing true self (Pempek et al., 2009)
• Building and maintaining relationships (Jacobsen & Forste,
2011)
• Decreasing loneliness (Lour, Yan, Nickerson & McMorris, 2012)
• Extra benefits for shy students (Baker & Oswald, 2010)
• Self-esteem (Reich, 2010)
• Social capital (Ellison, Steinfield & Lampe, 2007)
• Transition to college (Gray, Vitak, Easton & Ellison, 2013)
• Academic motivation (Junco, Elavsky & Heiberger, 2012)
• Student engagement (Junco, 2011)
• Civic participation (Valenzuela, Park & Kee, 2009)
• Classroom climate (Cheung, Chiu & Lee, 2011)
Social Media by the Research

6. • Increased stress (Gemmill & Peterson, 2006)
• Study disruptions (Gemmill & Peterson, 2006)
• Grade attainment (Jacobsen and Forste, 2011)
• Paying attention in class (Gemmill & Peterson, 2006)
• Negative peer feedback (Pempek, Yermolayeva & Calvert, 2009)
• Cyberbullying (Esbensen & Carson, 2009)
• Internet addiction (Kim & Davis, 2002)
• Relationship conflict (Reich, Subrahmanyam, & Espinoza, 2012)
• Fear of Conflict – Being Misunderstood (Ahlquist, J. 2015)
• Social change making doesn’t belong on social media
(Ahlquist, J. 2015)
Social Media by the Research

7. College
Student
Leaders
High Users
+/- Impact of
Social Media
Use
Student
Identity
Development
Current
Leadership
Theories
Little or no
education on
digital
technologies
Privacy in
Digital Global
Environment
Career Bound

8. Do your Student Leaders have
Role Models
For Digital Behavior?

9. Social media can
change your life

12. What is our role in teaching
Digital Identity
Digital Literacy
Digital Citizenship
Digital Leadership
Digital Branding

13. Help Students Place
Passions into a Digital Purpose

14. Social {Media} Change Model

15. Consciousness of Self:
Awareness of the beliefs, values,
attitudes, and emotions that motivate
one to take action.
Congruence:
Thinking, feeling, and behaving with
consistency, genuineness,
authenticity, and honesty.
Commitment:
Motivational energy to serve and that
drives the collective effort.
Commitment implies passion,
intensity, and duration.

16. Collaboration:
Working with others in a common effort. It constitutes the
cornerstone value of the group leadership effort because it
empowers self and others through trust.
Common Purpose:
Working with shared aims and values. Facilitates the group’s
ability to engage in collective analysis of the issues at hand & the
task to be undertaken.
Controversy with Civility:
Recognizes two fundamental realities of any creative group effort:
that differences in viewpoint are inevitable, and that such
difference must be aired openly but with civility.
Citizenship:
Process whereby the individual and the collaborative group
become responsibly connected to the community and the society
through the leadership experience.

17. 10 Competencies of
Digital Leadership

18. How to Remix
Leadership Theory
for the Digital Age

19. Congruence: Thinking, feeling, and behaving with
consistency, genuineness, authenticity, and honesty.
Digital Competency: Establishing Personal
Virtual Boundaries including Privacy, Managing Time Spent
Online & Wellness

20. Reflect
Congruence
Online & In-person
Investigate Profiles
Explore Digital Identity

21. Controversy with Civility: Recognizes two
fundamental realities of any creative group effort that
differences in viewpoints are inevitable, and that such
difference must be aired openly but with civility.

22. 1.What negative behavior have you
experienced online?
2.What is your response when
something is inappropriate on
social media?
3. Are you responsible to act if
you see a classmate posting
something concerning online?

23. Campus Community of Care
Build an Online

24. Citizenship: Process whereby the individual
and the collaborative group become responsibly
connected to the community and the society through
the leadership experience.

25. Technology &
Social Media have
brought power back
to people.
-Mark McKinnon

26. Join a Global Conversation
#hunger
#socialjustice
#DoSomethingNow
#activism
#humanrights
#YesAllwomen
#BringBackOurGirls
#JusticeforTrayvon
#NotYourAsianSideKick
#Ferguson
#WhyiStayed #WhyiLeft

27. Take Back Yik Yak

28. Putting Yik Yak
to the test
Teach students to
Upvote GOOD

29. Take back
the tools for good

30. Crowdsourcing
The Social {Media} Change Model

31. Social {Media} Change Model

32. 1.Consciousness of Self
2. Congruence
3. Commitment
4. Collaboration
5. Common Purpose
6. Controversy with Civility
7. Citizenship
(8) CHANGE
Using Framework of
Brainstorm
Reflection
Questions
Exercises
Experiences
Assignments
Campus
Initiatives

33. Social
{Media}
Change
Model

34. 10 Competencies of
Digital Leadership

35. Digital Literacy
• Awareness of Emerging
Technology Tools and Platforms
• Digital Content Analysis, Sorting
Accuracy and Quality from
False or Misinterpreted
Information.

36. Consciousness of Self
• Online Self-Awareness & Reflection of
Digital Profile
Congruence
• Establishing Personal Virtual Boundaries
including Privacy, Time Management &
Overall Wellness
Commitment
• Cultivating Professional, Strategic and
Career-Oriented Online Branding

37. Collaboration
• Building a Personal Learning
Network
Common Purpose
• Integration of Digital Tools into
Leadership Presence
Controversy with Society
• Cyber Conflict Resolution and
Mediation

38. Citizenship
• Digital Decision Making
Strategies based in Positive,
Authentic & Constructive Activity
• Using Social Media for Social
Good

39. What social media
platforms can
leadership behavior
be present?

40. How can you re-imagine leadership
education in the digital age?

41. www.josieahlquist.com
jahlquis@callutheran.edu
@josieahlquist
/josieahlquist/

42. Follow Updates at www.josieahlquist.com