2. I have decided to call my magazine “Cloud 9”. Cloud 9 is a saying for a sense of euphoria which I intend to have
come across in my magazine.
My magazine will be based around chart music however it would also contain other content such as clothing in
order to add variety and interest the reader. There will also be competitions where in each magazine issue there’s a
code, and every month someone will win tickets to a gig.
The demographic for my audience is predominantly male although it will take the female population into
consideration with then design in order for it to appeal to both genders. The age range is large due to the fact that
there are so many people that are exposed to listening to chart music.
From the research I have carried out I have acquired enough information to decide choices that I will take out. For
example, most people would spend £2-£3 on a music magazine so I have decided to price my magazine at £2.50.
3.
4.
5.
6. Here is my questionnaire.
1. Are you male or female?
Male
Female
2. How old are you?
16-18
19-25
26 -30
30-34
35+
3. What do you parents/carer’s do for a
living?
Unemployed
Employed ……………..……………..
4. What type of music do you listen to?
None
Rock
Motown
Hip-Hop
Rap
Reggea
Jazz
Other ………………………………….
For my magazine I will collect a primary source of data via a predominantly close – ended
questionnaire which is a quantitative form of data. This is done as it would give me statistics and
figures on what gets the most votes which will help me decide important future decisions such as
whether to make the magazine into a website
5. How much are you willing to spend on a
music magazine?
£0-£1
£1-£2
£2-£3
£3-£4
£4+
6. How often do you buy music magazines?
I don't
Weekly
Monthly
Other ……..………
7. What music magazines do you read? If none
just write N/A
………………………………………………..
8. If you were to buy a music magazine would
you like freebies e.g. free music CDs or free
internet downloads etc?
Yes
No
9. How do you mainly consume the music you
listen to? Illegal internet Download
Legal internet Download
Purchase CDs
Go to concerts
Watch on TV/Websites (e.g.YouTube)
Radio
10. What best describes your
employment status?
Employed full-time
Employed part-time
Employed part-time and student
Self-employed
Not employed, but looking for work
Not employed, not looking for work
Retired
Student
Homemaker
11. Do you visit music websites for
things such as latest music, gossip etc?
(e.g.YouTube, magazine websites etc).
Yes
No
12. How often do you visit music
websites?
Never
Daily
Every two or more days
Weekly
Monthly
Yearly
Other …………………………………….
7. MY QUESTIONNAIRE WAS COMPLETED BY 62 PEOPLE, of all ages both
equally male and female, this was done to get more reliable and valid results.
TO GET A WIDER DEMOGRAPHIC AND A FAIRER RESULTS, I published
my questionnaire on Survey Monkey in order to get a random sample.
PEOPLE WITH CERTAIN AGES CAN NOT BE REACHED ON SURVEY
MONKEY,I printed my questionnaire and gave it out to random chosen
audience. However I also did target people that were older than 25 and
teenagers at College, this is so that there is more fair results and a wider
opinion.
WHEN MY QUESTIONNAIRE WAS DONE I collected the results and
counted the answers for each of the 12 questions and put them in bar
graphs, pie charts etc. I used percentages to make my results more
professional and accurate. I then commented on the results of each
question on what I have found out. I also added extra information of
people parents job and on how that effects the peoples choices.
8. Most of the people that
filled out the
questionnaire were 19–25
year olds, followed by 16-
18.
0
5
10
15
20
25
30
16-18 19-25 26-30 31-34 35+
Numberofquestionnairesfilledout
Age
50%50%
Male
Female
50% of the people that
done my questionnaire
where male and 50%
where female, this was
done to make it fair
9. 28%
72%
Unemployed
Employed
Most parents were
employed. I left them
some space to write what
their parents work, this
would help me know
what type of income
households are interested
on what or how it effects
their choice.
10. I divided the employment of peoples parents to 3 categories which were:
Lower class jobs. E.g. Waiters, sales assistant
Middle class jobs. E.g. Teachers, fraudofficers
Upper class jobs. E.g. Bankers, doctors
From the lower class jobs I found out that literally everyone both male and female buy no
magazines what so ever and all are willing to spend 0-£2 on magazines. Additionally all of them
consume their music by fully downloading music illegally. Also I found out them some of them
where students and looking for work at the same time, this was about 50% of them. From the
middle class jobs I found out yet again that both males and females buy no magazines at
all, however more than half are willing to spend in the range of £3-£4 on the purchase of magazines.
For this I found out that about 60% of the people consume their music legally, there was arange of
answers on how they consumed it was very random as some purchased CD’s, some attended
concerts, some watched it on TV or the internet, and some legally download it. From the upper class
jobs, unlike the lower and middles class jobs, some people actually purchased music
magazines, however this was predominantly rock music fans. Surprisingly for this one most people
were willing to spend up to £2 on magazines. Also surprisingly 90% consumed their music by
downloading it illegally from the internet. While the remaining 10% consumed it by legal internet
music downloads. I have found out how the employment of the parents/carers immensely effects
the minors lifestyle and choices in life. And that not higher paid jobs necessarily mean that
teenagers would spend more on certain things, as this was proved above.
11. Although from this chart it
says that I should sell my
magazine for free but then
this would mean my revenue
would mainly be from
advertising and this would be
hard to get advertisers until
my brand awareness
increased. This is why I
decided to go for the second
highest figure I got which was
£2-£3. I decided to sell Cloud
9 for £2.50 as this was in the
middle of the prices and
seemed most sensible.
12. 79% of the people said
they don’t buy any
music magazines, which
is a massive
disadvantage. And 18%
said they buy
magazines
weekly, followed by a
minor 3% that buy it
monthly. I have decided
to release it every week
but have a special
monthly edition as most
professional best-selling
magazines are sold
monthly.
How often do you but magazines?
Never
Weekly
Monthly
13. When asking my audience if they would like
freebies with their magazine 100% of them said
yes. I thought this was a pretty obvious outcome
so decided that with the monthly special edition I
would give a freebie out then rather than have
one given away every week. This could be a 12
piece collection where you win a prize to see a
band if you collected them all ect.
14. How do you consume
music?
Illegal Internet
Download
Legal Internet
Download
Purchase CD's
Concerts
TV/Websites
Radio
40% said they mainly consumed
their music by downloading it
illegally from the internet. Followed
by a 24% that consume it by
watching it on TV or websites such
as YouTube. Therefore I have
decided that as most people are
download it illegally, I would use
that in a good way to market my
magazine by providing in each
issue free music downloads from
the magazines website and other
freebies.
15. 85% of the people who took my questionnaire
either had a full time job or had a part time job
and were still at college. This meant that the
majority of my audience would have income to
spend on things they like (such as a magazine). I
think that by putting my magazine at £2.50 would
not be too expensive for my audience.
