MAIR is a pop star who is launching her 2013 National Renewable Energy Pride Tour. The tour will promote messages of self-acceptance, anti-bullying, and diversity. MAIR is offering partnership opportunities for the tour at three levels - Energy Partner, Who Am I? Partner, and Allow Me to Re-Introduce Myself Partner. The packages offer branding benefits like logo placement on tour materials and merchandise in exchange for sponsorship funds.
Snowden is a hip-hop/R&B artist located in Galloway, NJ. He has been making music since 2009 under different names and has released 4 albums on SoundCloud and physical copies. His most recent album "OddBall" was released on major streaming platforms. Snowden works with a small circle of artists and producers locally. His goals are to support his family and continue pursuing his passion for music. He is working on distributing new singles and an album in 2019 along with music videos to promote the new material.
This document provides information about an advertising campaign for the Warped Tour metal festival. The campaign aims to both sell tickets to the festival and increase awareness of it. The target audience is primarily males aged 17-25 who enjoy heavy metal music. The campaign uses print posters and social media promotion featuring the lineup of bands. Legal and ethical standards must be followed to avoid issues with copyright, offensive content, and misleading claims. The Advertising Standards Authority regulates advertising in the UK to ensure it is truthful, legal and avoids harm.
The document analyzes the Rolling Loud music festival advertising campaign. It discusses the festival's print advertisement poster, target audience as primarily 16-25 year olds of various socioeconomic backgrounds, and representation of the stereotypical attendees as mostly black young adults interested in street fashion and rap/hip hop music. The document also examines the festival's audiovisual advertisements on YouTube and social media promoting the artists, as well as its goals to increase brand awareness and ticket sales for the new music event.
This advertising campaign promotes the Rampage Festival on March 2-3, 2017. The campaign aims to create awareness of the upcoming festival and genre of drum and bass music. It targets 16-25 year olds, particularly males, who enjoy this type of music. The campaign uses consistent branding with yellow and black colors across posters, websites and social media. Videos on YouTube showcase past festivals to generate excitement and attract new attendees. The slogan "The Biggest drum and bass party in the world" promotes the festival as the largest in its genre. Legal and ethical considerations include accuracy, privacy and copyright when promoting the festival online and in print-based materials.
This advertising campaign promotes the Rampage Festival on March 2-3, 2017. The campaign aims to create awareness of the upcoming festival and genre of drum and bass music. It seeks to increase brand recognition through consistent branding colors. The target audience is 16-25 year olds, mainly male, who enjoy drum and bass music. The campaign message is that Rampage is "The Biggest drum and bass party in the world." Advertisements include posters, social media, videos on YouTube of past festivals, and announcing the lineup a month before to generate excitement.
This document provides an overview of Kerrang magazine, a weekly music publication. Some key details include that it has a median reader age of 22, focuses on rock music, and its readers are heavy consumers of music through album and concert purchases. The magazine aims to balance introducing new music with bands its core readers already follow. It has expanded beyond the magazine to include related music festivals, radio, and online content.
Flying Dog Brewery is launching Flyingdogmusic.com to promote local artists. A campaign will host summer music events to promote bands and Flying Dog beer. A team will implement the campaign through three events in June, July and August. The goal is to position Flying Dog as a supporter of local creativity and inspire people to buy their beer while supporting local arts. Flying Dog has a history of advocating for art and artists through events and will use this campaign to further their reputation in Baltimore as a community advocate through music.
- The document analyzes print and audiovisual advertising for the Reading and Leeds music festivals.
- It discusses the festivals' target audience as primarily 16-25 year olds, with a majority being male. Print advertisements are released starting in February to promote artists and generate buzz for the summer event.
- Analysis of the festivals' advertising campaigns considers representation, messaging, legal/ethical concerns, and use of social media and apps to engage audiences.
Snowden is a hip-hop/R&B artist located in Galloway, NJ. He has been making music since 2009 under different names and has released 4 albums on SoundCloud and physical copies. His most recent album "OddBall" was released on major streaming platforms. Snowden works with a small circle of artists and producers locally. His goals are to support his family and continue pursuing his passion for music. He is working on distributing new singles and an album in 2019 along with music videos to promote the new material.
This document provides information about an advertising campaign for the Warped Tour metal festival. The campaign aims to both sell tickets to the festival and increase awareness of it. The target audience is primarily males aged 17-25 who enjoy heavy metal music. The campaign uses print posters and social media promotion featuring the lineup of bands. Legal and ethical standards must be followed to avoid issues with copyright, offensive content, and misleading claims. The Advertising Standards Authority regulates advertising in the UK to ensure it is truthful, legal and avoids harm.
The document analyzes the Rolling Loud music festival advertising campaign. It discusses the festival's print advertisement poster, target audience as primarily 16-25 year olds of various socioeconomic backgrounds, and representation of the stereotypical attendees as mostly black young adults interested in street fashion and rap/hip hop music. The document also examines the festival's audiovisual advertisements on YouTube and social media promoting the artists, as well as its goals to increase brand awareness and ticket sales for the new music event.
This advertising campaign promotes the Rampage Festival on March 2-3, 2017. The campaign aims to create awareness of the upcoming festival and genre of drum and bass music. It targets 16-25 year olds, particularly males, who enjoy this type of music. The campaign uses consistent branding with yellow and black colors across posters, websites and social media. Videos on YouTube showcase past festivals to generate excitement and attract new attendees. The slogan "The Biggest drum and bass party in the world" promotes the festival as the largest in its genre. Legal and ethical considerations include accuracy, privacy and copyright when promoting the festival online and in print-based materials.
This advertising campaign promotes the Rampage Festival on March 2-3, 2017. The campaign aims to create awareness of the upcoming festival and genre of drum and bass music. It seeks to increase brand recognition through consistent branding colors. The target audience is 16-25 year olds, mainly male, who enjoy drum and bass music. The campaign message is that Rampage is "The Biggest drum and bass party in the world." Advertisements include posters, social media, videos on YouTube of past festivals, and announcing the lineup a month before to generate excitement.
This document provides an overview of Kerrang magazine, a weekly music publication. Some key details include that it has a median reader age of 22, focuses on rock music, and its readers are heavy consumers of music through album and concert purchases. The magazine aims to balance introducing new music with bands its core readers already follow. It has expanded beyond the magazine to include related music festivals, radio, and online content.
Flying Dog Brewery is launching Flyingdogmusic.com to promote local artists. A campaign will host summer music events to promote bands and Flying Dog beer. A team will implement the campaign through three events in June, July and August. The goal is to position Flying Dog as a supporter of local creativity and inspire people to buy their beer while supporting local arts. Flying Dog has a history of advocating for art and artists through events and will use this campaign to further their reputation in Baltimore as a community advocate through music.
- The document analyzes print and audiovisual advertising for the Reading and Leeds music festivals.
- It discusses the festivals' target audience as primarily 16-25 year olds, with a majority being male. Print advertisements are released starting in February to promote artists and generate buzz for the summer event.
- Analysis of the festivals' advertising campaigns considers representation, messaging, legal/ethical concerns, and use of social media and apps to engage audiences.
The document analyzes print and audiovisual advertising campaigns for the Reading and Leeds music festivals. It discusses the festivals' target audience as primarily 16-25 year olds, with a majority male audience interested in alternative rock music. The analysis covers the festivals' aims to increase awareness and ticket sales through announcing artists months in advance across print, online, and audiovisual platforms. Regulations and ethical considerations for advertising are also examined.
The document analyzes print and audiovisual advertising for the Reading and Leeds music festival. It discusses the festival's history and aims to announce artists over time to build hype and increase ticket sales. Print advertisements are released starting in February and feature artists' names in bold with performance dates. The target audience is primarily 16-25 year olds of various demographics who enjoy social interaction and experiencing different music genres. Audiovisual ads on YouTube showcase live performances to persuade viewers to attend. Regulatory bodies like the ASA ensure advertising follows codes and addresses any complaints.
- The document analyzes print and audiovisual advertising for the Reading and Leeds music festivals in the UK.
- The festivals begin announcing artist lineups in February each year through print ads in magazines and radio spots to generate early ticket sales.
- Print posters use techniques like bold fonts for headliners, color blocking to attract attention, and listing performance dates and locations to provide full event details.
- Additional promotion occurs on the festivals' websites, Facebook, Twitter, and a dedicated mobile app.
Kerrang! is the world's largest weekly music magazine with a circulation of 37,603 and readership of 294,000 in the UK. It primarily targets readers aged 17-24 and has a strong online presence across its website, social media, and other multimedia platforms. The magazine is considered highly influential in music scenes and culture by its readers. Advertisers are attracted to Kerrang! for its ability to reach a younger demographic that is typically difficult to engage.
Rihanna has crafted an image as an edgy and independent artist through her logo, stage name, website, merchandise, and social media presence. Her logo uses a simple metal "R" that demonstrates her fame and recognizability. On her website and merchandise, she promotes herself as a brand beyond just music through links to her fragrances and clothing lines. Across all of her online and promotional platforms, Rihanna maintains a consistent style that is edgy, urban, and matches her own unique personal style.
Bunch is a media, events and consulting company that caters to families with children aged 0-10. It operates in three divisions: Bunch Events produces unique arts and culture experiences for families; Bunch Consulting connects brands to influential families; and Bunch Media has a strong social media presence and newsletter. Bunch helps brands like Yahoo!, Spin Master and Starbucks reach over 10,000 families through events, media impressions, and branded activations.
Kelly-Moore Paints, Alameda Soda Co., and Alt 105.3 radio station are proposed sponsors for the Artistic Uprising Festival. Kelly-Moore is a local paint company that would provide in-kind donations. Alameda Soda is a small local beverage company that distributes throughout the Bay Area. Alt 105.3 plays alternative rock music appealing to the target demographic. Small businesses GoldieBlox, a STEAM toy company, and Amoeba Music are also considered to reach local audiences. Comprehensive research on each company's connection to the event and audience is provided.
This document summarizes Kerrang!, a UK-based weekly music magazine. It is the largest music weekly magazine in the world and has a median reader age of 22. Kerrang! readers are heavily engaged with music, purchasing many albums per month and attending concerts frequently. The document promotes Kerrang! as an advertising platform, highlighting its multimedia presence including the magazine, website, radio, television and live events. It provides statistics on readership and examples of successful advertising campaigns.
Katie Parkhurst is pursuing a Bachelor's Degree in Music Business from Full Sail University to further her career in the rock and roll music industry. She grew up loving rock music and wants to enable fun, positivity, and optimism through creating live music experiences for artists and fans. Her short term goals are to land an entry-level management job and connect with artists on LinkedIn, her mid term goals are to become a tour manager, and her long term goals are to open a music venue.
This document provides an overview of print-based advertising for a UK indie rock band called COASTS who are touring their new album. It discusses the aims, target audience, representation, campaign message, and legal/ethical considerations of a poster advertising the band's tour dates and locations. The target audience is identified as being ages 16+ of both genders from middle-class backgrounds who have the income and interests aligned with the band's music genre. Details of tour dates, tickets, and social media links are prominently displayed to effectively promote the tour through both traditional print advertising and digital promotion. Copyright and ownership of brand assets are also addressed.
This document summarizes how a media product represents a particular social group. It represents its target audience of 16-24 year olds who have a genuine interest in music. Images in the magazine depict artists dressed in stylish, modern clothing to appeal to readers who want to look cool like their musical idols. Features focus solely on music and musicians to represent readers as genuine music fans rather than being about celebrity gossip.
Bunch is a media, events and consulting company that caters to families with children aged 0-10. It publishes an online magazine, produces arts and culture events, and consults brands on how to reach families. Bunch has over 10,000 subscribers, works with major brands as clients, and partners with cultural organizations to produce unique events for families.
This document provides an overview of a unit on print-based advertising for a Cambridge Introductory Diploma in Media course. It outlines the content covered in the unit, which includes topics like target audiences, representation, campaign messages, legal and ethical issues, and regulatory bodies. Specifically, it analyzes an advertising campaign for the Ultra Music Festival including posters, audio-visual ads, and how they address topics such as representation, unique selling points, and consideration of intellectual property laws.
Kerrang! is the largest music magazine in the UK, reaching over 345,000 readers aged 25 on average. It has a strong focus on rock music and connecting emotionally with readers. Readers are heavily invested in music, purchasing over 6 albums per month. Kerrang! also has a large multimedia presence including a website, radio station, TV channel, and live music events. It provides advertisers access to a highly engaged audience of music fans.
This document summarizes key findings from a study about electronic music culture and the millennial generation. Some of the main points are:
- Electronic dance music (EDM) is more than just music, it's an entire culture (Electronic Music Culture or EMC) that is a defining aspect for millennials.
- Festivals are hugely popular among EDM fans, who use their smartphones to share photos/videos and look up information about artists while attending.
- House music is the most popular EDM genre listened to by fans.
- Brands need to understand millennials and enhance experiences, not just sell to them, in order to effectively connect with this audience.
This document contains a proposal for an advertising campaign for a new music festival sponsored by Redbull. The festival will feature various artists and take place in the summer of 2016. The goals are to encourage festival attendance and make it an annual event through promotional print advertisements. The target audience is 18+ year old social climbers and students who want to escape reality and bond with friends over music. The campaign message is that the festival will be an unforgettable and affordable summer experience. Advertisements will take the form of posters and magazine ads using gender-neutral colors to appeal to both male and female attendees.
Lori Fagien has over 30 years of experience in creative marketing, having founded JAZZIZ Magazine in the 1980s. She helped grow the magazine significantly through innovative marketing strategies like themed issues and merchandise. Fagien later partnered to open JAZZIZ Bistro and launched a record label. More recently, she has consulted on marketing for health and wellness companies and non-profits, focusing on events, education, and business relationships. Fagien remains passionate about preventative healthcare and wellness.
The market research aimed to discover audience preferences for music videos. It found that the target audience was mostly 16-20 year old males who preferred rock and electronic music. They only watched videos on YouTube, showing the target was young adults. Based on these findings, the video will feature the Red Hot Chili Peppers song "Under the Bridge" performed for both younger and older viewers. It will have a combination of performance and narrative elements to appeal to preferences revealed in the research.
Artist Evaluation Brand Audit - heartspaceCaitiBrumley
Heartspace is an indie pop singer-songwriter from Oklahoma City who is currently in the "undiscovered artist" stage of development with around 4,000 monthly Spotify listeners and under 10,000 social media followers. The document analyzes heartspace's brand, sound, target audience and development opportunities. It concludes that with successful marketing tactics, songwriting and her upcoming debut album, heartspace could become a "promising artist" within a year by growing her fanbase and recognition outside of her local music scene. The key is providing guidance on artist development and marketing strategies to help her career progress to the next level.
The report summarizes research on Mixmag magazine, including a biography of DJ Adam Who and how he overcame a troubled past. It examines Mixmag's target audience as wealthy, young club-goers interested in music, travel, and technology. Conventions like positioning the title in bold text and including advertisements and sections on music, fashion, and festivals help Mixmag engage its target readership.
The document analyzes print and audiovisual advertising for the Reading and Leeds music festivals. It discusses the festivals' history and aims to raise awareness and increase sales by announcing popular artists. Print ads start in February and are placed in music magazines and radio to promote the festivals. The target audience is primarily 16-25 year old males, but also some older attendees. Representation in ads may stereotypically feature young, white people interested in alternative rock. The festivals' partnerships provide broadcasting and products. Their message is enjoying music over summer and stress relief. Colorful print ads with bold artist names attract attention to the lineup.
The document analyzes print and audiovisual advertising campaigns for the Reading and Leeds music festivals. It discusses the festivals' target audience as primarily 16-25 year olds, with a majority male audience interested in alternative rock music. The analysis covers the festivals' aims to increase awareness and ticket sales through announcing artists months in advance across print, online, and audiovisual platforms. Regulations and ethical considerations for advertising are also examined.
The document analyzes print and audiovisual advertising for the Reading and Leeds music festival. It discusses the festival's history and aims to announce artists over time to build hype and increase ticket sales. Print advertisements are released starting in February and feature artists' names in bold with performance dates. The target audience is primarily 16-25 year olds of various demographics who enjoy social interaction and experiencing different music genres. Audiovisual ads on YouTube showcase live performances to persuade viewers to attend. Regulatory bodies like the ASA ensure advertising follows codes and addresses any complaints.
- The document analyzes print and audiovisual advertising for the Reading and Leeds music festivals in the UK.
- The festivals begin announcing artist lineups in February each year through print ads in magazines and radio spots to generate early ticket sales.
- Print posters use techniques like bold fonts for headliners, color blocking to attract attention, and listing performance dates and locations to provide full event details.
- Additional promotion occurs on the festivals' websites, Facebook, Twitter, and a dedicated mobile app.
Kerrang! is the world's largest weekly music magazine with a circulation of 37,603 and readership of 294,000 in the UK. It primarily targets readers aged 17-24 and has a strong online presence across its website, social media, and other multimedia platforms. The magazine is considered highly influential in music scenes and culture by its readers. Advertisers are attracted to Kerrang! for its ability to reach a younger demographic that is typically difficult to engage.
Rihanna has crafted an image as an edgy and independent artist through her logo, stage name, website, merchandise, and social media presence. Her logo uses a simple metal "R" that demonstrates her fame and recognizability. On her website and merchandise, she promotes herself as a brand beyond just music through links to her fragrances and clothing lines. Across all of her online and promotional platforms, Rihanna maintains a consistent style that is edgy, urban, and matches her own unique personal style.
Bunch is a media, events and consulting company that caters to families with children aged 0-10. It operates in three divisions: Bunch Events produces unique arts and culture experiences for families; Bunch Consulting connects brands to influential families; and Bunch Media has a strong social media presence and newsletter. Bunch helps brands like Yahoo!, Spin Master and Starbucks reach over 10,000 families through events, media impressions, and branded activations.
Kelly-Moore Paints, Alameda Soda Co., and Alt 105.3 radio station are proposed sponsors for the Artistic Uprising Festival. Kelly-Moore is a local paint company that would provide in-kind donations. Alameda Soda is a small local beverage company that distributes throughout the Bay Area. Alt 105.3 plays alternative rock music appealing to the target demographic. Small businesses GoldieBlox, a STEAM toy company, and Amoeba Music are also considered to reach local audiences. Comprehensive research on each company's connection to the event and audience is provided.
This document summarizes Kerrang!, a UK-based weekly music magazine. It is the largest music weekly magazine in the world and has a median reader age of 22. Kerrang! readers are heavily engaged with music, purchasing many albums per month and attending concerts frequently. The document promotes Kerrang! as an advertising platform, highlighting its multimedia presence including the magazine, website, radio, television and live events. It provides statistics on readership and examples of successful advertising campaigns.
Katie Parkhurst is pursuing a Bachelor's Degree in Music Business from Full Sail University to further her career in the rock and roll music industry. She grew up loving rock music and wants to enable fun, positivity, and optimism through creating live music experiences for artists and fans. Her short term goals are to land an entry-level management job and connect with artists on LinkedIn, her mid term goals are to become a tour manager, and her long term goals are to open a music venue.
This document provides an overview of print-based advertising for a UK indie rock band called COASTS who are touring their new album. It discusses the aims, target audience, representation, campaign message, and legal/ethical considerations of a poster advertising the band's tour dates and locations. The target audience is identified as being ages 16+ of both genders from middle-class backgrounds who have the income and interests aligned with the band's music genre. Details of tour dates, tickets, and social media links are prominently displayed to effectively promote the tour through both traditional print advertising and digital promotion. Copyright and ownership of brand assets are also addressed.
This document summarizes how a media product represents a particular social group. It represents its target audience of 16-24 year olds who have a genuine interest in music. Images in the magazine depict artists dressed in stylish, modern clothing to appeal to readers who want to look cool like their musical idols. Features focus solely on music and musicians to represent readers as genuine music fans rather than being about celebrity gossip.
Bunch is a media, events and consulting company that caters to families with children aged 0-10. It publishes an online magazine, produces arts and culture events, and consults brands on how to reach families. Bunch has over 10,000 subscribers, works with major brands as clients, and partners with cultural organizations to produce unique events for families.
This document provides an overview of a unit on print-based advertising for a Cambridge Introductory Diploma in Media course. It outlines the content covered in the unit, which includes topics like target audiences, representation, campaign messages, legal and ethical issues, and regulatory bodies. Specifically, it analyzes an advertising campaign for the Ultra Music Festival including posters, audio-visual ads, and how they address topics such as representation, unique selling points, and consideration of intellectual property laws.
Kerrang! is the largest music magazine in the UK, reaching over 345,000 readers aged 25 on average. It has a strong focus on rock music and connecting emotionally with readers. Readers are heavily invested in music, purchasing over 6 albums per month. Kerrang! also has a large multimedia presence including a website, radio station, TV channel, and live music events. It provides advertisers access to a highly engaged audience of music fans.
This document summarizes key findings from a study about electronic music culture and the millennial generation. Some of the main points are:
- Electronic dance music (EDM) is more than just music, it's an entire culture (Electronic Music Culture or EMC) that is a defining aspect for millennials.
- Festivals are hugely popular among EDM fans, who use their smartphones to share photos/videos and look up information about artists while attending.
- House music is the most popular EDM genre listened to by fans.
- Brands need to understand millennials and enhance experiences, not just sell to them, in order to effectively connect with this audience.
This document contains a proposal for an advertising campaign for a new music festival sponsored by Redbull. The festival will feature various artists and take place in the summer of 2016. The goals are to encourage festival attendance and make it an annual event through promotional print advertisements. The target audience is 18+ year old social climbers and students who want to escape reality and bond with friends over music. The campaign message is that the festival will be an unforgettable and affordable summer experience. Advertisements will take the form of posters and magazine ads using gender-neutral colors to appeal to both male and female attendees.
Lori Fagien has over 30 years of experience in creative marketing, having founded JAZZIZ Magazine in the 1980s. She helped grow the magazine significantly through innovative marketing strategies like themed issues and merchandise. Fagien later partnered to open JAZZIZ Bistro and launched a record label. More recently, she has consulted on marketing for health and wellness companies and non-profits, focusing on events, education, and business relationships. Fagien remains passionate about preventative healthcare and wellness.
The market research aimed to discover audience preferences for music videos. It found that the target audience was mostly 16-20 year old males who preferred rock and electronic music. They only watched videos on YouTube, showing the target was young adults. Based on these findings, the video will feature the Red Hot Chili Peppers song "Under the Bridge" performed for both younger and older viewers. It will have a combination of performance and narrative elements to appeal to preferences revealed in the research.
Artist Evaluation Brand Audit - heartspaceCaitiBrumley
Heartspace is an indie pop singer-songwriter from Oklahoma City who is currently in the "undiscovered artist" stage of development with around 4,000 monthly Spotify listeners and under 10,000 social media followers. The document analyzes heartspace's brand, sound, target audience and development opportunities. It concludes that with successful marketing tactics, songwriting and her upcoming debut album, heartspace could become a "promising artist" within a year by growing her fanbase and recognition outside of her local music scene. The key is providing guidance on artist development and marketing strategies to help her career progress to the next level.
The report summarizes research on Mixmag magazine, including a biography of DJ Adam Who and how he overcame a troubled past. It examines Mixmag's target audience as wealthy, young club-goers interested in music, travel, and technology. Conventions like positioning the title in bold text and including advertisements and sections on music, fashion, and festivals help Mixmag engage its target readership.
The document analyzes print and audiovisual advertising for the Reading and Leeds music festivals. It discusses the festivals' history and aims to raise awareness and increase sales by announcing popular artists. Print ads start in February and are placed in music magazines and radio to promote the festivals. The target audience is primarily 16-25 year old males, but also some older attendees. Representation in ads may stereotypically feature young, white people interested in alternative rock. The festivals' partnerships provide broadcasting and products. Their message is enjoying music over summer and stress relief. Colorful print ads with bold artist names attract attention to the lineup.
The document discusses the creation of a music magazine aimed at teenagers. Key points:
- The magazine challenges conventions by including both established artists and originally created artists.
- The target audience is teenagers aged 14-17, aimed particularly at teenage girls. Bright colors and a teen pop/R&B genre were used to attract this audience.
- Photoshop and InDesign were used to edit images and layout the magazine professionally. Various tools were used to perfect images for the cover and articles.
- The magazine would be well-suited for distribution by BBC Magazines due to its similar genre and target audience to their existing magazines.
The document discusses using the GAPS framework and uses and gratifications theory to develop a magazine targeted at mid-adolescents to young adults with an interest in dance music. It analyzes the magazine's genre, audience, purpose and selling point using GAPS. It then explains how the uses and gratifications theory applies to fulfilling information, identity, social interaction and entertainment needs of the target readership. Competitions and partnerships with clothing brands are discussed as ways to incentivize readers.
The document analyzes print and audiovisual advertising for the Reading and Leeds music festival. It discusses the festival's history and aims to announce artists over time to build hype and increase ticket sales. Print advertisements are released starting in February and feature artists' names in bold with performance dates. The target audience is primarily 16-25 year olds of various demographics who enjoy social interaction and experiencing different music genres. Audiovisual ads on YouTube showcase live performances to promote awareness and encourage ticket purchases.
The document analyzes how Mumford & Sons' website and album artwork reflects their target audience. It notes that the website homepage features band news and upcoming shows, showing their fans are digitally connected and enjoy live music. The album covers for Sigh No More and another album depict the band members and horses, implying a folk and country sound influenced by vintage aesthetics. This matches the tastes of their middle-class audience who appreciate subtle displays of music taste through merchandise like badges but also want to proclaim their fandom through bold items like bags.
This document provides an overview of a unit on print-based advertising for a Cambridge Introductory Diploma in Media course. It outlines the content covered in the unit, which includes topics like aims and objectives, sponsorship, target audiences using various theories, campaign messages, print advertisements, copyright and intellectual property, and legal and ethical issues. It also describes slides for a poster and audio-visual advertisement campaign for an Ultra Music Festival. The campaign aims to promote the music festival through awareness of the event, dates, location, artists, and experience. Legal and ethical considerations for the advertisements are discussed.
The document summarizes how the author addressed their target audience of 13-26 year olds interested in indie music in their magazine. They used bright colors on the cover page to attract attention and featured indie bands like Arctic Monkeys and Vampire Weekend. The contents page advertised the Glastonbury Festival with pictures and a competition. The double page spread included informal interviews with bands about their influences to inform and entertain readers about new music similar to artists they already enjoy.
Media publisher evaluation - Alanah Wright aq131905
This document provides information about Alanah Wright's media studies portfolio project creating a music magazine called "Instant". It discusses researching existing magazines like Billboard and Q to understand conventions. The target audience is identified as women ages 16-19 interested in indie/pop music and fashion/beauty. Market research was conducted through questionnaires to validate this target. The magazine will combine elements of music publications like Billboard and NME with those of fashion magazines like Cosmopolitan. It will be distributed through social media platforms and a website to promote the brand and drive subscriptions.
Media Investigation: Relating These Issues To My Productiontdalmay
The document discusses whether materialistic music videos improve an artist's chances of success. It analyzes research showing that audiences who prefer genres like R&B place more importance on materialistic elements in music videos than other audiences. However, the research also indicates that materialism may not influence success for all genres, as audiences of genres like indie/rock care less about materialistic content. For the group's target indie/rock audience, materialistic music videos would likely not enhance success the way they might for some R&B artists.
This document discusses print-based advertising for a music festival called Panorama. It provides background on the festival, which has been held annually in New York City since 2016. It then analyzes the target audience for the festival as mostly ages 18-34 who enjoy genres like alternative rock and indie music. Sample advertisements like posters and billboards are presented and discussed in terms of design, message, and objectives. Regulatory issues for advertising are also reviewed, covering topics like copyright, data protection, and oversight bodies.
This document discusses print-based advertising for a music festival called Panorama. It provides background on the festival, which has been held annually in New York City since 2016. It then analyzes the target audience for the festival as mostly ages 18-34 of both genders who enjoy genres like alternative rock and indie music. Sample advertisements like posters and billboards for the festival are shown and discussed. The document also covers relevant regulatory issues and bodies for advertising standards.
This document discusses research and analysis of print-based advertising for a music festival called Panorama. It will analyze posters and flyers for the festival to understand how they are made and why. The goal is to create a poster and flyer that conveys the idea of the festival and provides important information. Research will focus on increasing the festival's popularity and profits through collaboration. The target audience is ages 18-34 who enjoy genres like alternative rock and indie music. Print ads will be analyzed to understand how they attract audiences through prominent artists, dates, and consistent designs.
The document summarizes research into the target audience for indie/indie rock music. It finds that the primary target audience is 16-24 year old white British males from working class backgrounds. Additional research from Google, YouTube analytics, UK music charts and social media preferences backs up that the target audience is young males interested in keeping up with indie artists online. The conclusion is that this research identifies the demographics of the target audience to help design interviews that can provide deeper psychographic insights.
This document discusses using the "GAPS" framework and uses and gratifications theory to develop a magazine targeted towards mid-adolescents to young adults with an interest in dance music. It analyzes how the magazine can fulfill information, personal identity, social interaction, and entertainment needs through providing news, profiles on artists, forums for discussion, and competitions with prizes. Social media would also be used to engage this audience and stay up to date on trends. The magazine would be advertised through radio spots, posters, merchandise, and having a sponsored stage at music festivals.
This document provides information about a print advertising campaign for the band COASTS and their tour promoting their new album. It discusses the target audience for the campaign which includes teenagers and young adults based on audience theories. The campaign message conveyed through the poster is that the band is warm, friendly and touring various locations. It also discusses the print-based advertisements used such as posters, website, and merchandise. Legal and ethical considerations for the campaign regarding copyright and regulatory bodies are also mentioned.
The document summarizes secondary research conducted on the target audience for a pop music video. It looks at popular pop artists online, websites discussing pop music demographics, concert audiences, music listening habits by age and gender, social media usage, and other sources. The research finds that the primary target audience is females ages 14-24, who are heavily influenced by social media and brand themselves after their favorite pop stars. This audience shops frequently at mainstream stores and is a major force in music purchases and concert attendance.
The document describes how the magazine addressed its target audience of people aged 13-26 interested in indie music and festivals. The cover featured bright colors and images appealing to the indie genre. Band names were highlighted in different colors. The contents page advertised the Glastonbury Festival and included a competition. The double page spread included an informal interview and advertisement to inform readers about new bands and their music influences similar to favorite artists.
The document announces the Hard Electric Tour 2010, a music festival tour spanning 3 cities in India from December 2-4. It will feature both international and local bands and donate proceeds to HIV/AIDS charities. To promote the event, there will be advance shows and contests offering prizes like passes and meet-and-greets with artists. Contact information is provided for the music festival organizers.
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Reneweable energy tour partnership package
1.
2. BRAAT Musik/Universal Music Group
International Recording Artist
Pop Star
MAIR
2013 National
RENEWABLE ENERGY
Pride Tour
March – November 2013
Partnership Package
3. Who is MAIR?
The Story Of... A POP WHITE GIRL
Hey! My name is MAIR and this is my story: the story of a Pop White
Girl. Now, Allow Me To Re-Introduce Myself!
The year is now 2013 and as I look back on my entrance to the music
industry in 2009, I realize that I was just a kid dealing with a lot self-
esteem issues, a dysfunctional family, the loss of friends, and an
uncertain future. The release of my first EP under Braat
Musik/ADA/WMG in the summer of '09 was an incredible
accomplishment for me, but it was also a clear depiction of the state of
mind I was in at the time, which prompted me to name the project-
Who Am I? Each song on the EP derived from a deep place because I
was still growing and discovering who MAIR was as a person, with
songs like "Mary Alice", "Hey Hey", "The Writings On The Wall", and "I
Wonder". My fifth and most successful single from
the Who Am I? EP, "Bang Bang" (Braat Musik/WEA/WMG), kicked
4. off my Suburban Thug’N
campaign in 2010. I
released my debut full-
length album, Allow Me
To Re-Introduce
Myself (Braat
Musik/INGrooves/Fonta
na/Universal Music
Group) in December of
2012. It's a mix-tape
styled album with 19
original bangers
including previously
released tracks from
Warner Music Group;
and 14 select studio
leaks never heard
before, that I've
recorded since the age
of sixteen. The
idea behind this album is to re-introduce myself to the fans that have
grown with me over the years and introduce myself to new fans by
giving my audience an album that allows them to see where I came
from, where I am now and where I'm going. In 2013, welcome my new
Mair-in-Monroe look! I have always been such a tomboy that I never
felt right being sexy for the public, but now I am comfortable enough in
my own skin to realize that I don't need to be so afraid of my sex
appeal. Needless to say, I have ditched my colorful, crazy hairdos and
gone back to my Blond Ambition roots while still keeping it funky and
oh-so-totally MAIR, rockin’ my signature custom kicks, remixed mall
trends, and the best part of every ensemble: swingin’ lots of jewelry!
Surprisingly, the bulk
5. of my popularity was gained from my unique style and my
approachable personality, which was the basis of my simple yet
effective grassroots marketing campaign which gave me new insight for
what kids really want to see, hear, say, and how they feel.
I now understand myself- MAIR the artist, as I continue to understand
my purpose. I am still young, but much wiser, confident, and I am
consistent with my brand messaging. The title of my upcoming album in
2013 is the continuation of the journey which began with my 2009 EP
Who Am I?, only this time I know who I am- A Pop White Girl! Simple,
direct, and true, "Yeah I'm a pop white girl, but not your average pop
white girl!" LOL.
Pop White Girl (Braat Musik/Fontana/INGrooves/UMG) is scheduled for
release in the Summer/Fall of 2013. It is an incredible project that I had
full creative control over. This record is a complete cross of genres,
mixing Rock, Dance, Electronic, and Dub Step with my signature Hip
Hop, D&B, Pop sound. I really dove into this project by locking myself in
the studio and connecting with my songwriting and production skills,
creating extremely eclectic material; with songs like “Not A Dream,”
“Twizted Signalz,” “Problem,” and my personal favorite- “What Am I
Doing Here.” One of the unique qualities this album possesses is that
each banger is intertwined with NWA inspired skits, which allow me to
really hone my story-telling skills.
Now that you have had a glimpse of where I've been and where I
intend to go, I hope that you look forward to hearing more about me as
I position Pop White Girl as one of the most powerful digital marketing
campaigns used by any artist to date. Pop White Girl will be available
via digital download cards on my Pop White Girl app,
6. coming soon available for all
Android and Apple devices, and
through all of my printed and
video material (i.e. posters,
pictures, commercials, etc.) using
the new BlippAR technology,
allowing fans and consumers to
not only download my album, but
to interact with me in my very own
virtual world. The Pop White
Girl campaign is going to
completely revolutionize the way
artists interact with their fans, and
I am even more confident in
predicting that this pop white girl
will soon be known as “Best New
Artist,” come Grammy time.
"See me later!"
www.popstarmair.com
7. About the Tour
No stranger to life’s ups and downs, MAIR’s 2013 National
Renewable Energy Pride Tour will instill a sense of self-acceptance,
pride, and community involvement in her fans. With the recent
influx of suicides due to bullying, the current political landscape as it
pertains to same-sex marriage and the erupting gun violence in
schools; MAIR named her tour “Renewable Energy.” Featured on her
upcoming Pop White Girl album, the Renewable Energy electro-pop
song preaches self acceptance, anti-bullying & diversity while
serving as an anthem encouraging its listeners to stand up and stay
strong in the face of adversity and depression.
8. Tour Dates
DC Fashion Week − Washington, DC February 23, 2013
Winter Party – Miami, FL March 09, 2013
Pride Fest South Florida − Miami, FL March 11, 2013
Paradox Ent. Complex − Baltimore, MD March 16, 2013
Cherry Weekend − Washington, DC April 06, 2013
Miami Beach Gay Pride − Miami, FL April 13, 2013
Dallas Purple Party − Dallas, TX April 27, 2013
Long Beach Pride – Long Beach, CA May 18, 2013
Matinee Vegas – Las Vegas May 19, 2013
Capital Pride – Washington, DC May 29, 2013
Wonder World – Orlando, FL June 02, 2013
Pride Fest – Key West, FL June 5, 2013
Boston Pride − Boston, MA June 9, 2013
New Orleans Pride – New Orleans, LA June 22, 2013
Chicago Pride − Chicago, IL June 28, 2013
New York Pride − New York, NY June 29, 2013
Harlem Pride − New York, NY June 29, 2013
Seattle Pride Fest − Seattle, WA June 30, 2013
San Francisco Pride − San Francisco, CA June 30 2013
Gay Party – Provincetown, MA July 1, 2013
Black Pride − Los Angele, CA July 3, 2013
San Diego Pride – San Diego, CA July 12, 2013
Tropical Heat – Key West, FL August 18, 2013
Ptown Carnival − Provincetown, MA August 20, 20103
Southern Decadence − New Orleans, LA August 28, 2013
Splash Days – Austin, TX August 31, 2013
Orlando Pride − Orlando, FL October 1, 2013
Gay Day Anaheim – Anaheim, CA October 4, 2013
Atlanta Pride – Atlanta, GA October 12, 2013
Palm Springs Pride – Palm Springs, CA November 2, 2013
•More dates to be added
9. Partnership Opportunities
The 2013 National Renewable Energy Tour offers three (3)
partnership levels: Energy, Who Am I & Allow Me to Re-Introduce
Myself Partners, AND a special MAIR’S Red Carpet Step & Repeat
partnership. Each package is designed to leverage the tour’s
integrated marketing & media visibility, maximizing your brand.
Partnership components include:
Category exclusivity
Co-Branded tour signage (Stage Graphics)
Co-Branded promotional collateral (Website, Flyers, Posters)
Co-Branded media, public & community relations (Global &
Local)
Product sampling and/or information distribution
CUSTOM Partnerships:
All items below can be customized; we specialize in branding
partnerships.
Contact us at (202) 642-3221 for further discussion.
March 16, 2013 – November 3, 2013 (exact dates are subject to
change)
35 dates
Average of 60,000 + attendance per event
10. Partnership Opportunities
ENERGY Partner − $150,000.00
1. Category exclusivity
2. 50,000 co-branded album download cards (credit card-style CDs)
3. 10,000 co-branded t-shirts
4. 5-7 days of radio ads (depending on the market)
5. Press release announcing national partnership & representation in all
releases
6. Co-branded tour signage & promotional collateral:
a. Wrapped Tour Bus
b. All National Tour Posters, Flyers, Postcards, E-blasts, etc. – Your
Logo
c. Red Carpet Step & Repeat – Your Logo
d. Show Stage Graphics – Your Logo
e. Tour Website – Your Logo
7. Booth at each date (partner must provide reps & travel not included)
8. Tour MC acknowledges your partnership at every event
9. 728x90 or 300x250 Banner ad on tour website, MAIR official website and
BRAAT Musik/Universal websites (provided by partner)
10. Promotional flyer distributed at each date (partner to provide flyers)
11. Promotional item distributed to attendees at each date
12. Partner “Thank You” from stage at each date
13. 60-second commercial spot aired twice per night in each market (as
applicable)
14. Logo/mention included in e-blasts about tour to national list
15. Sponsorship listed in multiple social media outlets
16. Call of action button on MAIR’s official BlippAR (see included BlippAR
information).
11. Partnership Opportunities
WHO AM I? Partner − $100,000.00
1. 50,000 album download cards (credit card-style CDs)
2. 10,000 co-branded t-shirts
3. Press release announcing national partnership & mention in
all releases
4. Logo on tour signage & promotional collateral:
a. Logo on wrapped Tour Bus
b. All National Tour Posters, Flyers, Postcards, E-blasts, etc.
– Your Logo
c. Red Carpet Step & Repeat – Your Logo
d. Show Stage Graphics – Your Logo
e. Tour Website – Your Logo
5. 300x250 Banner ad on tour website, MAIR official website
and BRAAT Musik/Universal websites (provided by partner)
6. Promotional flyer distributed at each date (partner to provide
flyers)
7. Promotional item distributed to attendees during each date
8. Partner Thank You from stage at each date
9. 30-second commercial spot aired twice per night in each
market (where avail)
10. Logo/mention included in e-blasts about tour to national list
11. Sponsor listed in multiple social media outlets
12. Partnership Opportunities
ALL ME TO RE-INTRODUCE MYSELF Partner − $75,000.00
1. 25,000 album download cards (credit card-style CDs)
2. 5,000 co-branded t-shirts
3. Press release announcing national partnership & mention in
all releases
4. Logo on tour signage & promotional collateral:
a. Logo on wrapped Tour Bus
b. All National Tour Posters, Flyers, Postcards, E-blasts,
etc. – Your Logo
c. Red Carpet Step & Repeat– Your Logo
d. Show Stage Graphics – Your Logo
e. Tour Website – Your Logo
5. Company partnership mention on tour website, MIAIR official
website and BRAAT Musik/Universal websites (provided by
partner)
6. Promotional flyer distributed at each date (partner to provide
flyers)
7. Promotional item distributed to attendees at each date
8. Partner Thank You from stage at each date
9. Logo/mention included in e-blasts about tour to national list
10. Sponsor listed in multiple social media outlets
13. Partnership Opportunities
MAIR’S RED CARPET STEP & REPEAT Partner − $10,000.00
In the same fashion as the red carpets that line the GRAMMY
Awards or Academy Awards, fans will be invited to take their
picture with MAIR against a step and repeat comprised of
the sponsors’ logos. These photos will be treasured items for
the tour attendees, and are likely to be posted and archived
on the social media sites of global fans, including Facebook,
Twitter and more.
This innovative partnership propels the artist with the fans
attached through a globalized social media, creating a
greater demand for the artist and therefore your brand- an
outstanding opportunity for your brand.
1. Logo placement on tour Red Carpet Step and Repeat
set up for official photos with artist
2. Red Carpet Step and Repeat will be a MAIN attraction
on site, as well as your brand promoted consistently
from the stage.
3. As an added bonus, your logo can be included in
MAIR’s virtual red carpet picture accessible through
the BlippAR app (see included BlippAR info).
14. What is BlippAR?
Blippar is the world’s leading visual
discovery application/platform and
an exciting new content medium to
empower brands and media owners
to better engage with consumers.
Blippar transforms physical images
into interactive experiences that
consumers proactively request and
pull directly via their mobile devices.
See demo videos here.
In the first year since it’s launch, Blippar has won numerous awards for best-
of-breed tech and a savvy creative, marketing-led approach and have
worked with many of the world’s leading brands including L’Oreal,
Budweiser, Nestle, Unilever, Sony, Nike, Clinique, Dominos and many
more. What Is BlippAR?
Blippar is a single lens to unlock the static world around us through the
powerful use of the fun new verb to ‘blipp’. No one wants a different app
for every mag they read, every beer they drink, and at every store they
shop. For this new behavior, using a single platform and fun verb makes
perfect sense and builds a cumulative, excitable audience who can be
proactively marketed to across media owner titles and high-profile brand
campaigns. The Blippar platform currently consists of 1.5 million users
(Nov’12) – the largest singularly acquired visual discovery/ AR audience in
the world and growing at a phenomenal rate. Due to our single-lens model,
we watch and learn from every campaign, recycling knowledge for continual
conversion improvement – and as such, we enjoy the highest conversion
rates in the industry: as high as 10% reader conversion for publishers and
over 0.25 million unique interactions for brands.
15. About LLEWMORC Agency:
www.llewmorcagency.com
LLEWMORC Media & Production Agency (LLEWMORC Agency), a full
service boutique marketing firm specializing in media, public
relations, events management/production, small/start-up business
development, product development/artist management, crisis
management and advertising, has quickly become a powerhouse in
its industry earning the respect of it contemporaries, many of whom
have been in the industry for decades.
Maintaining practice areas in fashion, arts & culture, music, nightlife
& entertainment, restaurant & dining, business, politics,
nonprofit/philanthropic/community organizations and
celebrity/high-profile individuals, LLEWMORC Agency is known for
implementing creative, bold and customized public relations &
marketing programs designed to impact a client’s specific business
goals and objectives. LLEWMORC Agency is a subsidiary of
DRAWOH LLEWMORC Omnimedia, Inc, www.dlomedia-inc.com
16. 2013 Renewable Energy Pride Tour
Partnership Form
Date: _________________
Contact Information:
Business Name:______________________________________________________
Street Address:_______________________________________________________
City: ______________________ State:___________ Zip Code: ___________
Contact (First & Last Name)_____________________________________________
Contact Phone: _________________________ Fax: ________________________
Email: __________________________ Website: ___________________________
Please indicate partnership level below:
_____ENERGY Partner* ($150,000.00)
_____WHO AM I? Partner($100,000.00)
_____ALLOW ME TO RE-INTRODUCE MYSELF Partner ($75,000.00)
_____MAIR’S RED CARPET STEP AND REPEAT Partner ($10,000.00)
* ENERGY Partners are industry exclusive
17. Please indicate method & format of artwork/advertisement submission:
_______Artwork/Advertisement Attached
------Artwork/Advertisement will be sent by _______ Digital Format (Jpeg, PDF, etc.)
BILLING INFORMATION:
Company or Individual to be billed: ____________________________________
Billing Address (if different): _________________________________________
City: _________________________ State: __________ Zip Code: __________
(Checks made payable to BRAAT Media Group, Inc.)
Check in the amount of: _________
Please charge my credit card in the amount of: _______
Name on Card: ____________________________________________________
Credit Card Type _____ Visa _____ MC _____ AMEX Other: _____________
Card Number: ____________________________ Exp: _____ CVC: __________
AUTHORIZER: Print: _______________________________________________
Sign: ___________________________________ Date: _________
E-MAIL or MAIL THIS COMPLETED FORM TO:
LLEWMORC Media & Production Agency
c/o Howard N. Cromwell, President
1711 Florida Avenue, NW, 2nd Floor
Washington, DC 20009
howard.cromwell@dlomedia-inc.com