Bookie is a local rapper from Baltimore who has previously released 3 albums through DistroKid, with his highest stream numbers being around 33,000 total. He is looking to release an EP and promote it through music videos and getting placement on Spotify playlists. His overall goal is to be signed to a major record label by 2022.

1. Carson McCann

2. Artist Interview
Who do they play with? Do they open or do they have
bands that open for them? Bookie plays with other local
rappers at small venues. These artists include Burt Allwyld, MCI
3way, DJ Stackz, Rae Curry and more.
Who is their competition? Local and national level.
Artists they are currently in competition with and
potential? Current competition at the local level includes, Xae
Hardawae, 2x Sump, Bearp804, and La Socket. At the national
level, the competition includes Quando Rondo, NBA YoungBoy
and Jaydayoungan.
Is this the first album for the artist? If not, how many
have they distributed and what were the sales numbers?
Find out their sales history. This is not the first release
from this artist. Bookie has previously distributed 3 albums
through DistroKid. Bookie’s numbers came strictly from
streaming. No album sales recorded. His stream numbers for
“Beast Mode” were 25,780 in total. His streams for ”Strictly 4 Da
Streets” were 7,857 in total. His stream numbers for “Problem
Child 2” were 33,497 in total.

3. Artist Interview
Do they have a website for distribution set up? If not, are
they using a platform for distribution, like Bandcamp or
Soundcloud? Bookie currently uses DistroKid for distribution
to all streaming platforms.
What is their following like? Do they have audience
numbers? If so, where? On social media, an email list, or
live events? Bookie’s following is around 10,000 across all social
platforms. About 50-60 people attend the live events that he
performs at.
What do they need distributed? Are they looking to
distribute a single or an album? Bookie is looking to
distribute an EP.
Are they looking to distribute any physical products or
ancillary products? Bookie is looking to distribute on-demand
CD’s through Amazon.
What is the plan for a music video for this upcoming
material? The plan is to have 2 music videos ready for the
release. One to release one week before the EP and one for the
day the EP drops.
What is the overall goal? To get enough sales for a big
distributor to pick them up or something else? The goal is
for Bookie to be signed to a major record label by 2022

4. Artist Interview
Who are the decision makers in this project?
Bookie Allwyld. He is the artist, engineer, and producer.
Do they have any radio play or press behind
them? Bookie has been featured on the radio station
92.1 in Richmond before. He has contacts with local
radio stations in the city.
Describe your number one fan. Age, gender,
style of dress, tattoos?, interests? “20’s, male, wear
nice clothes, tattooed.” Interests include producing
music, rapping, nice cars, fashion, and making money.
Do you have an idea on how much you would
like to charge for your music? How do you feel
about streaming on Spotify? For an EP purchase he
would charge $7.99. He believes that streaming is very
important but does not like how little artists are paid
from Spotify and other streaming services.

5. #1 Fan Profile
Name: Xavier
Age: 23
City: Baltimore, MD
Genre: Rap
Degree: Psychology
Money: Middle Class
Preferred Music Format: Streaming Services like Apple Music
and Spotify
Media Consumption: YouTube, Netflix, Hulu
Reads: Rap Blogs
Shops: Malls, Walmart, Designer Stores
Weekends: Clubs, Performances, Parties
Last Purchase: Nike Air Max 95
Social Media: Instagram, Twitter, Snapchat, Facebook

6. Product Formats and Price Points
NBA Youngboy
–
Nobody Safe
Amazon MP3 - $9.43
Amazon CD - $12.98
Gucci Mane -
Mr. Davis
Amazon MP3 - $9.49
Amazon CD - $14.98
Lil Baby - My
Turn
Amazon MP3 - $11.49
Amazon CD - $11.18

7. Bookie Allwyld’s
Formats & Price Points
MP3
$7.99
CD
$10.99
Bookie will be using
Competition Based
Pricing when looking
into the pricing for
this release.

8. Aggregator
Choice
DISTROKID DOES NOT TAKE ANY COMMISSION
THERE ARE PAYMENT SPLITTING OPTIONS
AVAILABLE
WE HAVE A FAMILIARITY WITH DISTROKID AND
ALREADY PAID FOR ACCOUNT

9. Spotify Playlists
User Curated: Liquid Beats
Last Updated: 12/29/20
Followers: 4,709
Found On Spotify

10. Spotify Playlists
User Curated: Grove Music
Last Updated: 1/13/21
Followers: 61,718
Found On Spotify

11. Spotify Playlists
User Curated: Jess Iyzo
Last Updated: 1/12/21
Followers: 43,043
Found On Spotify

12. Spotify Playlists
Editorial Playlist
Last Updated: 1/15/21
Followers: 641,636
Found On Spotify

13. Website Choice
• We chose to use Bandzoogle because of the
user-friendly interface. Bandzoogle focuses
specifically on creating websites for musical
artists and provides templates that are
straight-forward and beneficial to the artists.

14. Digital Retailers
RETAILER TYPE
Apple Music Music Streaming Service
YouTube Music Music and Video Streaming Service
Tidal Music Streaming Service
Spotify Music Streaming Service
Amazon Music Music Streaming Service

15. Mom & Pop Retailers
CITY STORE NAME WEBSITE URL PROMOTION
Baltimore Celebrated Summer
https://www.facebook.com/Celebrated-Summer-Records-
102268616492594/
In store play
Baltimore El Suprimo Records elsuprimo.com
Flyers/ posters in
window
Baltimore The Sound Garden https://www.sgrecordshop.com Release Party
Baltimore Trax on Wax traxonwaxrecords.com In store play
Baltimore True Vine https://www.instagram.com/thetruevinerecordshop/?hl=en
Flyers/ posters in
window

16. Local Lifestyle Retailers
CITY
LIFESTYLE
CATEGORY
STORE NAME WEBSITE URL PROMOTION
Baltimore Designer Clothes Keepers Vintage KeepersVintage.com
Hand Flyers outside of
door and post on door
Baltimore Shoe Collecting
9/10 Condition Sneaker
Boutique
instagram.com/9_10condition_md
Sponsored shoe
giveaway
Baltimore Shoe Collecting Shoe City Shoecity.com
Sponsored shoe
giveaway
Baltimore Watching Sports NFL Baltimore Sports Store baltimoresportsstore.com
Flyers/ Sponsored
custom jersey giveaway
Baltimore Sports Gaming Canton Games cantongames.com
Flyers/ NBA 2k raffle
giveaway

17. Online Lifestyle Retailers
LIFESTYLE CATEGORY STORE NAME WEBSITE URL PROMOTION
Sports Gaming GameStop gamestop.com Banner ad for NBA 2k giveaway
Shoe Collecting Flight Club FlightClub.com Banner ad with link to Interview
Designer Clothing StockX stockx.com
Sidebar ad with link to shoe
giveaway
Recording Music SweetWater Sweetwater.com Banner ad with link to artists spotify
Watching Sports JerseyGreat JerseyGreat.com
Sidebar ad with link to artists
Spotify/social media

18. Lifestyle Blogs & Magazines
LIFESTYLE
CATEGORY
STORE NAME WEBSITE URL PROMOTION
Watching Sports Barstool Sports Barstoolsports.com
Banner ad with link to
sponsored jersey giveaway
Sports Gaming 2k 2k.com/en-US/blog/
Sidebar ad with link to
Spotify/social media
Shoe collecting SNEAKERHEAD
https://www.sneakerhead.com/blogs/sneakerhead-blog-
nike-air-jordans-shoes-p1
Banner ad with link to artist
interview
Shoe collecting Sneaker News Sneakernews.com
Banner ad with link to
Spotify/social media
Designer Clothes HighSnobiety https://www.highsnobiety.com
Sidebar ad with link to sneaker
giveaway

19. Media Contacts
NAME TYPE CONTACT SUBMISSION GUIDELINES
Byron Crawford Reviewer Byron Crawford Email byroncrawford@gmail.com
Hip Hop Wired Reviewer Alvin Blanco Email editors@hiphopwired.com
FaygoulversHeaven Reviewer Scottie Staff Email staff@faygoulvers.com
Flea Market Funk Reviewer DJ Prestige Email djprestige45@gmail.com
DailyChiefers Blog Raz@dailychiefers.com Pay $100 for social media post of music
RapOutlet Blog Michael White Pay $200 for social media post of music
SayCheese Blog Staff@saycheesedigital.com Pay $150 for social media post of music
Addition Artist Management Radio Ralph White Email additionlartist@aol.com
RadioAirPlaysPro Radio Mike Matthews Email musicregistri@aol.com
Shocksound Promotions Radio Greg Burke Email shocksound@gmail.com