HOW BENEFICIAL IS KERALA HANDLOOMS FOR A CONSUMER OF CLOTHING PRODUCTS IS ....?

1. As a consumer what you can expect ?

2. What is quality ?
 As per International standards organization [I S O]
Quality is defined as “ the totality of features and
characteristics of a product or service that bear on its
ability to satisfy stated or implied needs of a
consumer”
 We can have a discussion on what we can expect from
Kerala handlooms.

3. Kerala handloom products
 Can be classified as ,
Dress materials
bed linens
furnishings
Table
linens
towels
Kitchen
linens

4. Dress materials
sarees
churidar
dhoties
shirting'
Lungies/
kailees

5. sarees

6. sarees

7. sarees

8. sarees

9. churidar

10. churidar

11. dhoties

12. shirtings

13. bedlinens

14. bedlinens

15. bedlinens

16. towels

17. furnishings

18. furnishings

19. What we expect from a fabric ?
Utility performance
Comfort performance
Aesthetic performance

20. Utility performance
 Bending
 Tensile compression
 Drape quality
 Shear stress resistance
 Elasticity
 Colour fastness
 Dimensional stability

21. Comfort performance
 Water absorbency
 Air permeability
 Thermal insulation

22. Aesthetic performance
 Beauty
 Luster
 Softness
 Durability
 Crease recovery properties
 Conceal or revealing anatomical particulars
 Perfection in making-up process.

23. Eco friendliness
 This is the most ecofriendly processed product
 In production,
 In its chemistry,
 In consumption,
 in economy………………………………..
 And so on you can decide ! ! !

24. G I Registration
 Kerala handloom products are now internationally
registered in geographical indication registry as part of new
patent rights under wto agreement on TRIPS.
 This recognition is a unique process under the geographical
indication act.
 We got this recognition regionally as,
 1.kasaragode sarees
 2.kannur home textiles
 3.palakkad set mundu
 4.chendamangalam dhoties
 5.kuthampilly sarees
 6.balaramapuram sarees

25. Kasaragode sarees
 Colorful sarees with attractive borders and pallav, that
stands in the forefront of traditional culture.
 Unique manufacturing process in weaving warp sizing
method.
 Designs are by forming thin stripes and checks in the
body and borders with solid colour pallav using tie and
dye techniques.

26. Kasaragode sarees

27. Kannur shirtings
 Traditionally producing unique coloured stripes and
check shirting's.
 Using high quality vat dyes in shade matching method
vibrant colour patterns are produced.
 Structure wise, the flexibility of Malabar frame looms
are utilized to weave multy treadles weave designs.

28. Kannur shirtings

29. Kannur furnishings
 As a result of foreign missionary work and the
renaissance movement around the last century the
traditional handlooms have started producing towels,
bed sheets, table linens , rugs and other home
furnishing.
 Multy treadle designs in attractive checks and stripes ,
ecofriendly colours using vat dyes matched with
customized colour palette is the uniqueness of kannur
furnishings.
 Kannur furnishings meets international standards and
registered under geographical indication registry.

30. Kannur furnishings

31. Palakkad set mundu
 Using fine cotton natural grey yarn for warp and weft
with colour threads in both borders palakkad
traditional weavers produces the elegant Kerala sets.
 It is the Kerala special contribution to the whole dress
world.
 Design weaving technique is the unique by using a
special looping system for making shed to introduce
extra weft material.

32. Palakkad set mundu

33. Kuthampilly sarees
 By weaving extra warp designs in borders and extra
weft designs in body and pallav, this typical Kerala
saree is the contribution of traditional weavers of
kuthampilly handloom cluster.
 Fine cotton natural grey yarn with half fine zari
threads for design work is used to manufacture sarees
in this area.
 Dobby and jacquards are used in weaving such
designs.

34. Kuthampilly sarees

35. Chendamangalam dhoties
 The tradition of handlooms in chendamangalam area
is to produce fine cotton dhoties.100’s or 80’s cotton
warp and weft yarn is used in natural grey in colour..
 The warping method synchronized with special warp
sizing given imparts the unique character of
chendamangalam dhoties to the effect that it becomes
more supple in repeated washings.
 Weave structure used is plain weave only. dhoty border
may be of coloured cotton threads or half fine zari.

36. Chendamangalam dhoties

37. Balaramapuram sarees
 The specialty of balaramapuram saree is its extra warp and
extra weft design on fine or superfine natural grey cotton
yarn.
 Saree is woven with 100’s cotton warp and weft in 88’s reed
in 84-88 ppi, width 48” and length varies from 5.5 metre to
6.25 metre.
 Extra warp and weft threads are mostly half fine or fine zari
thread for designing with sometimes decorated with
coloured cotton yarn.
 The peculiar interlacement structure gives designs in face
and back equal appearance. that is the uniqueness of
balaramapuram sarees in the design world.

38. Balaramapuram sarees

39. For genuine handloom fabrics

40. Kerala handlooms