Kena Roots is a Jordanian company that develops innovative natural therapeutic cosmetic products. It started in 2007 working with international manufacturers to develop unique formulas. After registering its first 6 products with Jordan's drug regulatory authority in 2009-2010, Kena Roots launched its line and now has 25 products and 5 local distributors. The company aims to expand its distribution network across MENA markets and beyond. Key products include creams for psoriasis, vitiligo, eczema, joint pain, and wound healing that contain clinically studied natural ingredients.

1. Kena Roots for therapeutic cosmetics

2. Natural therapeutic cosmetics
The innovative pathway in topical
preparations

3. Innovative complex (formulas, indications and Packaging)

4. Kena Roots story
Kena Roots idea as a manufacturer for innovative
therapeutic cosmetics started since (2007), then we
worked on our products formulas through our business
relations with some of creative international natural
cosmetics manufacturers from USA and Australia and by
the help of some manufacturing professionals from local
manufacturing sites and faculty of pharmacy in Jordan
university.

5. After that when our formulas dossiers were ready, we
submitted it to JFDA and we finished the registration of
products in the 4th quarter of 2009 and 2nd quarter of
2010.
At that time we started our research on the selection of
local distributors for our products in Jordan market, and
we launched our first 6 products through our first agent
(Thuja Medical Co.) in 2011.
At this time, we have 25 products and 5 local distributors in
Jordan market.

6. Through one and half year of marketing of our products in
Jordan market through of our local agents, it appears
that our products have a distinctive opportunities to get
an excellent share in Jordan market and it is growing by
a rapid manner.
At this time, and after our success in Jordan market, we are
looking forward to expand our markets to all MENA
markets and any other countries through strong and
well-growing distributors network.

7. Kena Roots --- Thinking out of the box
Kena Roots success come from two main view points:
 Products composition: used the most recent, unique,
clinically approved and well-studied natural formulas.
Most of our formulas have US & Europe Patents.
 Big market size: The indications for our products have
big market share, so it`s marketing is so easy and by a
short time our distributors can get the benefits from it`s
marketing.

8. Kena Roots --- Smart contract manufacturer
 Kena Roots signed a contract manufacturing
agreements with the most important manufacturing sites
in Jordan, and planning to sign a contracts with other
manufacturing sites outside Jordan.
 All of our manufacturing sites have GMP certificates.
 Kena Roots main role is developing a smart natural
formulas regularly.
 Kena Roots is a (LLC) establishment.

9. Kena Roots --- Products
 Kena Roots topical products are natural, clinically
approved, well-studied with distinctive effects.
 Kena Roots products have excellent feedback from
Jordan medical market.
 Kena Roots products are cost effective with a
convenience profit margin.
 Kena Roots products are very safe with negligible side
effects (All of it`s ingredients have (INCI) and considered
as (GRAS) as per USFDA, Health Canada).

10.  Kena Roots products registered in JFDA as a cosmetics
products.
 Some of Kena Roots products have in process clinical
studies in some medical centers in Jordan.
 Kena Roots have a wide range of topical natural
products, cover Derma and other topical preparations
along with a innovative beauty line.
 Most of Kena Roots products considered as OTC items.

11. Kena Roots --- Sole agents (Jordan market)
 Thuja Medical
Al-Wahah Circle - Amman - Jordan
Tel: 009626 5518857
www.thujamedical.com
thujamedical@gmail.com
 Jasara Drug Store
Al-Shmesani - Amman - Jordan
Tel:009626 5061808
www.jasarapharma.com
info@jasarapharma.com


12.  Adnani Group (Baher Medical Supplies Co.)
Om-Othaynah - Amman - Jordan
Tel: 00962 6 5521575
www.baher-med.com
www.adnani-group.com
m.kwaik@baher-med.com
 Mohammad Zryqat Drug Store (MZDS)
Al-Madenah Al-Munawarah St. - Amman - Jordan
Tel: 009620605530040
reg@orange.com

13.  Deratna for trade and investment Co.
King Rania St. - Amman - Jordan
Tel: 009626 5650092
deratna2012@yahoo.com

14. Kena Roots --- Main target products

15. KenaBan Cream
The creative natural pathway for the
treatment of Psoriasis
Immunomodulator and photosensitizer.
 Anti-inflammatory and anti-oxidant.
 Moisturizer and keratolytic.
 Cell regeneration and anti-microbial.
Main Ingredients:
Psoralea corylifolia, Bergamot oil, Emu oil, Argan oil,
Aloe vera gel, Borage seed oil, Urea, Lactic acid, Zinc
Oxide.

16. KenaLeen Cream
The most recent natural formula for
Vitiligo
Immunomodulator and photosensitizer.
 Potent anti-oxidant.
 Melanocytes activator.
 Skin nutrients.
Main ingredients
Psoralea corylifolea, Barberry root extract, coconut oil,
picrorhiza curoa root extract, tea tree oil, emu oil, vitamin
E.

17. RootCare Cream
The safe alternative natural formula
for the treatment of
Eczema and Atopic dermatitis
 Anti-inflammatory.
Immunomodulator.
 Healing agent.
 Anti-microbial.
 Moisturizer.
Main Ingredients:
Emu Oil, Bergamot Oil, Evening primrose oil, calendula
officinalis, Chamomile oil, lavender oil.

18. EmuFlex Cream
3 in 1 natural topical formula for
Joints and Muscles pain.
Powerful anti-inflammatory.
 Counter irritant.
 Cartilage rejuvenation.
 Joints mobilization.
Main ingredients:
Emu Oil, Glucosamine sulphate, MSM, Ginger root ext.,
White willow bark, Peppermint oil.

19. EmuHeal Cream
A powerful natural healing
formula for
Burns, Wounds and Diabetic foot
 Anti-inflammatory.
Anti-microbial.
 Healing agent.
 Preventing scars formation.
 Moisturizer.
Main Ingredients:
Emu Oil, Aloe vera gel, Tea tree oil, Vitamin E.

20. With our best regards
Kena Roots for therapeutic cosmetics
Amman – Jordan
kenaroots_jordan@yahoo.com
www.kenaroots.webs.com