The document summarizes information about an organic lipstick brand called Liplush. It discusses the Indian cosmetics market size, the company's vision and mission to empower women and provide sustainable products. It outlines Liplush's USPs of being organic and using plant and fruit ingredients. Product details, pricing, distribution channels, promotions, competitors in the organic lipstick space, target customers as beauty buyers concerned with ingredients, and segmentation targeting positioning are also summarized.

2. Market share & size
Market size of Indian cosmetic industry is Rs.29,000 crore ($4.5 billion)

3. Vision & Mission

4. VISION
To make every single woman embrace her true own self and
make her realise the beauty within amidst the existing
stereotypes in the society.

5. MISSION
 To provide sustainable and quality products, retaining the
trust of our customers
 To establish long term partnership with our distributors.

6. USP
 Organic
 No Artificial Chemicals used
 Purely Plant and Fruit Ingredients
 Lip Colour + Lip Balm = LIPLUSH

7. 4 Ps of Marketing

8. PRODUCT
 Liplush is committed to organic & all-natural ingredients, ethical
practices, recyclable and eco-friendly packaging. By using pure
ingredients, the natural healing properties of vitamins, and
antioxidants help with anti-aging and healthy skin rejuvenation
 We are an all-natural, toxin free, paraben free, sulphate free lip
colour made out of natural fruits and plant-derived ingredients. We've
various shades from Coral red to peach blossom.

9. Product Range
 Colour Ranges
 Raven Red
 Thorny Peach
 Persian Melon
 Luminous Pink
 Cherry’s In The Snow
 Blasé Apricot
 Berry Blush
 Nude Pink

10. PRICE
Glossy Finish: ₹499/- to ₹ 999/-
Matte Finish: ₹ 899/- to ₹ 1499/-

11. PLACE
• Flipkart
• Amazon
• Snapdeal
• Craftsvilla
• Etsy
Online
Platforms
• Health and Glow
• Lifestyle
• Shoppers Stop
• Westside
• Pantaloons
• Globus
• R Trends
Brick and
Mortar
stores:

12. PROMOTIONS
 Beauty Parlours
 Hashtag Promotion
 Celebrity Promotions
 Initiatives with Acid Attack Victims
 Fashion Shows
 Mall Promotions

13. 3 Cs of Marketing

14. COMPETITORS
 Lotus Pure Organic Classic Red Lipstick
 Great Coverage and colour
 Ecco Bella Flower colour lipstick
 Feels rich and creamy
 Honeybee Gardens Truly Natural Lipstick
 Very moisturizing
 Lippy Girl Organic Vegan Lipstick
 Long lasting colour
 AU Naturale Lipstick
• Wide Range of Colour

15. CUSTOMERS
Beauty Buyers are people who value the quality and are sensitive to the
manufacturing process, ingredients of the products that they use and are
conscious of the long term effects of the products and value these items
over just the price of the products.

16. COMPANY
Bio Cosmetics Pvt. Ltd. produces/sells pure natural, organic skin care
products that are animal conscious. Our product is LipLush, an organic
lipstick.

17. STP of Marketing

18. SEGMENTATION
 Geographic:
 North India: Focus more on Moisturizing Lipsticks
 South India: Focus on Matte finish.
 Income:
 Middle class: We have products starting from Rs.499
 Upper Class: We have products ranging up to Rs.1499

19. TARGETING
Women over the age of 16, who's strong enough to believe in what
she does and what she needs to do to make it big in life while being
sensible to her sustainable and environmental needs.

20. POSITIONING
 A sustainable, organic product with zero side effects
 Suitable for all skin types
 Prevents lip darkening

21. Thank You!