The document outlines a 10 step marketing plan for Belo Medical Group Inc., which offers cosmetic surgery and dermatological services. It primarily targets real and "wanna be" stars aged 18-65. While more expensive than competitors, Belo Medical positions itself as the premium option through celebrity endorsements and extensive advertising including billboards. It dominates the niche market for customers seeking a sexy body and flawless skin.
REFLECTION ON CONSUMER BEHAVIOR, METHODS OF RESEARCH AND PRODUCT MANAGEMENTLena Argosino
REFLECTION ON CONSUMER BEHAVIOR, METHODS OF RESEARCH AND PRODUCT MANAGEMENT
1. What did you learned on the subject?
2. How did it change your life?
3. How would you apply it in your daily life?
REFLECTION ON CONSUMER BEHAVIOR, METHODS OF RESEARCH AND PRODUCT MANAGEMENTLena Argosino
REFLECTION ON CONSUMER BEHAVIOR, METHODS OF RESEARCH AND PRODUCT MANAGEMENT
1. What did you learned on the subject?
2. How did it change your life?
3. How would you apply it in your daily life?
Marketing plan for a cosmetic company specializing in organic products. It includes the Market Description, Distribution Network, Product Analysis, Competitor Analysis, Macro Environmental Analysis, Financial Analysis, Strengths, Weaknesses, Opportunities and Threat Analysis.
Korean Beauty I.myss Ph Marketing Strategy proposal 2016Jun V Lao
Korean brand I.myss wants to penetrate the Philippine cosmetic market. This was a successful presentation which needs to be shared, minus our Ideas Moving forward...just shares how we arrived at the Big Idea..A simple plan delivers engaging ideas
Marketing plan for a cosmetic company specializing in organic products. It includes the Market Description, Distribution Network, Product Analysis, Competitor Analysis, Macro Environmental Analysis, Financial Analysis, Strengths, Weaknesses, Opportunities and Threat Analysis.
Korean Beauty I.myss Ph Marketing Strategy proposal 2016Jun V Lao
Korean brand I.myss wants to penetrate the Philippine cosmetic market. This was a successful presentation which needs to be shared, minus our Ideas Moving forward...just shares how we arrived at the Big Idea..A simple plan delivers engaging ideas
Free marketing plan sample of Yves Rocher body care health products, environm...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan demonstrating a new body care product line at Yves Rocher - environmentally-friendly health products
25 Mission Statements From the World's Most Valuable BrandsPalo Alto Software
The best example of a mission statement will define your company and its purpose in 30 seconds or less.
Great ones avoid buzz words, empty phrases, or mission statements that are so general they could apply to many different companies.
It’s a challenge, but you want to capture what your company stands for in a brief and memorable way.
Sometimes it helps to look at the mission statements of other companies to get a better idea of how to write your own mission statement.
Gathered below are the mission statements of the world’s 25 most valuable brands in 2015.
We’ve also graded each mission statement to demonstrate how effective they are.
Running head PART A THE BACHELORETTE MARKETING PLAN1PART A T.docxtoltonkendal
Running head: PART A: THE BACHELORETTE MARKETING PLAN 1
PART A: THE BACHELORETTE MARKETING PLAN 7
Assignment 1: Part A: The Bachelorette Marketing Plan
July 29, 2017
Introduction
The Bachelorette L.L.C. is a company that deals in beauty products, initially female. Beauty products are increasingly becoming popular by the day among ladies (Willett, 2010). The company is a world leader, with global presence in the industry. A range of products are on offer, including hair care, color, and skin care and signature fragrances. The unmatched quality of products and consistency in customer service globally have made the Bachelorette a direct competitor of well-known brands such as Olay, Avon and L'Oreal among others (Forbes, 2017).
Based in Philadelphia, United States, with regional offices in Asia, Europe and Africa thanks to the growing market share. The company will be backed with online selling through an intuitive website, simple and secure. In addition to scaling operations worldwide, the company continues to diversify its products portfolio and recently launched hygienic products for men.
PESTEL Analysis
Political Factors
The political environment affects the business operations. More so, the success of an organization is pegged on the political climate (Kotler & Keller, 2012). The Bachelorette will be hesitant to maintain operations in politically unstable regions. Europe, Asia and Africa were keenly selected based on stability. In addition to that, the Bachelorette has had to adopt hybrid corporate approaches to accommodate the political differences (Kaser, 2013). However, the close ties between the United States and other countries have created a conducive environment for business.
Economic Factors
Economic conditions such as the inflation rate, which largely influence the interest rates and consumer's purchasing power could impact business for an international company. Since the Bachelorette operates globally, global economic cycles and may impact sales (Pride & Ferrell, 2016). In regions such as Europe, the company continues to post profits owing to the economic stability. The company is also in a good position to obtain loans locally, thanks to the well-established financial institutions in Philadelphia. The money may be used to expand the business.
Socio-cultural Factors
Consumer tastes and preferences are influenced by the local culture. The products the company offers should therefore be tailored to the different cultural and climatic conditions (Kaser , 2013). The varying and rapidly changing needs of women should be well addressed, while the desires of customers from different ethnic backgrounds and classes should be met.
Technological Factors
Technology is rapidly changing, and the beauty and cosmetics industry is no exception. Through technology, consumers are exposed to many products at the click of a button and therefore, innovation is vital to survive and remain competitive (Stevenson, 2016). Aggressive social me ...
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
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Acute scrotum is a general term referring to an emergency condition affecting the contents or the wall of the scrotum.
There are a number of conditions that present acutely, predominantly with pain and/or swelling
A careful and detailed history and examination, and in some cases, investigations allow differentiation between these diagnoses. A prompt diagnosis is essential as the patient may require urgent surgical intervention
Testicular torsion refers to twisting of the spermatic cord, causing ischaemia of the testicle.
Testicular torsion results from inadequate fixation of the testis to the tunica vaginalis producing ischemia from reduced arterial inflow and venous outflow obstruction.
The prevalence of testicular torsion in adult patients hospitalized with acute scrotal pain is approximately 25 to 50 percent
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
2. Belo PTM are real and “wanna” be stars. Who want to have the look of a star. Can choose Calayan Surgicenter Inc. and Cathy Valencia Skincare. Gap is all other clinics are more known to have affordable prices with comparable services. Market size and niche are not determined. http://annaguray06.blogspot.com Steps 1 to 5“Doctor to the Stars”
3. http://annaguray06.blogspot.com Steps 6 to 10Stars pay for beauty Belo Medical offers cosmetic surgery and dermatological services. It is more expensive than Calayan Surgicenter, Cathy Valencia Skincare and Marie France. Uses Print ads, billboards and celebrity endorsers. Branches all over the metro and California USA. Uses famous celebrity endorsers to attract the market.
4. 1. Belo Medical primary target market are real and “wanna” be stars 18-65 yrs. old, social class A & B, both for single and married. Celebrities, Entrepreneurs, Executives, Students (“anak-mayaman”), and those who are willing to enhance their beauty with a cost. Try their services, and demand for a new you. http://annaguray06.blogspot.com
5. http://annaguray06.blogspot.com 2. PTM needs to be appreciated by their loved ones through their sexy body and flawless skin. I am happy when I get appreciation from my loved one I want to be appreciated Reference: Maslow’s Hierarcy of Needs Marketing Management, 11th ed, Philip Kotler 5
6. 2. Stars have different needs, wants & demands http://annaguray06.blogspot.com Stars need to belong, to be loved and appreciated, gain self confidence, and achieve Self-actualization. Stars prefer and choose Belo Medical over other clinics because of the world-class products and services that they offer. Also, because of the advancement in technology that the company adapts to enhance their services. Stars demand a sexy body and flawless skin to gain that confidence.
7. 3a. Belo Medical has many underlying competitors Direct: Calayan Surgicenter, Cathy Valencia Skincare, Marie France. Indirect: Slimming Pills, Gym, Vitamin E, Spa, Diet. Variables: Age, Price, Products, Services, Facilities, Doctors, Endorsers, Company promise to a beautiful and new you. http://annaguray06.blogspot.com
9. 4. Belo Medical positions itself in a niche market opportunity Belo Medical offers similar products and services with its competitors they first introduced us to the advanced world of cosmetic surgery. They are visibly seen all over the metro and even in the US. They have the most trusted celebrity endorsers. They have better and strong marketing and advertising strategies. Calayan Surgicenter, Marie France and Cathy Valencia Skincare are trying to compete this strategy. Its strong marketing and advertising strategies have been the edge of Belo Medical from its competitors on giving their customers that sexy body and flawless skin. http://annaguray06.blogspot.com
10. 4. Famous taglines = Company’s identity Only Belo touches my skin, who touches yours? The Price you have to pay to be sexy? Not Much. Discover BELO Beauty http://annaguray06.blogspot.com
12. 5b. 60% Market Share for BELO MEDICAL GROUP Sales from Cosmetic Surgery and dermatological services is P20M. Market Share of 60% P20M x 0.6 = P12M Source: Belo Helpdesk (844-2939) http://annaguray06.blogspot.com
13. 5c. Consumer size of P113M Cosmetic Surgery: 3 out of 10 Filipinos undergo cosmetic surgery per day which costs around P100,000 per session. 3 x 1 x P100,000 x 365 = P109,500,000 Derma: 5 out of 10 Filipinos undergo derma procedures per day which costs around P2000 per session. 5 x 1 x P2000 x 365 = P3,650,000 TOTAL: P109,500,000+P3,650,000 = P113,150,000 http://annaguray06.blogspot.com
14. 5. Cosmetic Surgery and Dermatological market is 12 million Competitor data=12M Company data = 12M Customer Usage data = 113M http://annaguray06.blogspot.com
15. BELO VS Direct Competitors http://annaguray06.blogspot.com VS
19. 6b. What makes BELO the perfect choice for a new you? http://annaguray06.blogspot.com Belo Medical Group has proven to be top of mind when it comes to the specialized field of cosmetic surgery. Belo Medical Group has established itself as an esteemed medical institution for the past 20 years. They pioneered liposuction in the country. They have a growing roster of celebrity talents.
20. 7. Price Get prices of your product Creatively compare vs. competitors across different pack sizes and variants Quantify the price difference in % terms vs. competitors Conclude on what pricing strategy is being used http://annaguray06.blogspot.com
21. Prices Cosmetic Surgery: 25,000-500,000 per session Derma: 2,500 – 10,000 per session http://annaguray06.blogspot.com
22. BELO Price vs Competitors Cosmetic Surgery: 25,000-500,000 per session Calayan: 20,000 – 400,000 Marie France: 20,000 – 300,000 Cathy Valencia: 20, 000 – 250,000 http://annaguray06.blogspot.com
23. BELO Price vs Competitors Derma: 2,500 – 10,000 per session Calayan: 1,500 – 10,000 Marie France: 2,000 – 10,000 Cathy Valencia: 1,500 – 10,000 http://annaguray06.blogspot.com
24. BELO Price vs Competitors Cosmetic Surgery: 25,000-500,000 per session Calayan: 20,000 – 400,000 Marie France: 20,000 – 300,000 Cathy Valencia: 20, 000 – 250,000 http://annaguray06.blogspot.com
25. 1 2 3 4 5 http://annaguray06.blogspot.com 8a. BELO uses Advertising, Public Relations, Events and Experiences, Interactive Marketing, and Word of Mouth
31. BELO Medical is visibly seen all over the metro, even in the US! Makati Alabang Megamall The Podium Tomas Morato Trinoma Greenhills Ayala Malls Cebu California, USA Payment Plans: Cash/Check/Credit Card Installment Plans (monthly and quarterly) *Installment depends on the procedure to be done. http://annaguray06.blogspot.com
32. Competitors “Place” Direct competitors have limited branches. Affordable promos with strategic locations being set up for gyms – filling gaps. http://annaguray06.blogspot.com
33. BELO Medical Group dominates the niche market Belo Medical Group main strategy is to dominate the niche market of 18-65 years old who wants to achieve that sexy body and flawless skin. It benefits from the strong advertising and marketing strategies being used to market its products and services. Has a world-class and advanced cosmetic surgery and dermatological services available inside and outside the country. http://annaguray06.blogspot.com
35. Belo PTM are real and “wanna” be stars. Who want to have the look of a star. Can choose Calayan Surgicenter Inc., Marie France or Cathy Valencia Skincare. Gap is all other clinics are more known to have affordable prices with comparable services. Market size and niche are not determined. http://annaguray06.blogspot.com Steps 1 to 5“Doctor to the Stars”
36. http://annaguray06.blogspot.com Steps 6 to 10Stars pay for beauty Belo Medical offers cosmetic surgery and dermatological services. It is more expensive than Calayan Surgicenter, Cathy Valencia Skincare and Marie France. Uses Print ads, billboards and celebrity endorsers. Branches all over the metro and California USA. Uses famous celebrity endorsers to attract the market.